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5 reasons to care about business intelligence | CaptureCode

5 reasons to care about business intelligence | CaptureCode | Business Intelligence and Beyond | Scoop.it
Torbjörn Ungvall's insight:

Business Intelligence can illuminate focal points, allowing organizations to drop unprofitable products, service and activities and place a better focus on the areas in which they are profitable...

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Little Data Makes Big Data More Powerful

Little Data Makes Big Data More Powerful | Business Intelligence and Beyond | Scoop.it
Spend more time using data to tell customers about themselves.
Torbjörn Ungvall's insight:

Big Data gives insight in context with other data...

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Is Drawing Dead?

Is Drawing Dead? | Business Intelligence and Beyond | Scoop.it
We examine the dual benefits of drawing and digital media.
Torbjörn Ungvall's insight:

The ability to express yourself as a designer using a pen on paper is an essential emotion of thought — from your brain to the paper. This could also apply to different areas, as Business Intelligence... #CourageToAct

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What storytelling does to our brains

What storytelling does to our brains | Business Intelligence and Beyond | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
Torbjörn Ungvall's insight:

A story, if broken down into the simplest form is a connection of cause and effect...

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Michael Allenberg's curator insight, May 5, 2013 10:11 AM

There is no effective Experience Design unless it involves a User-Story!

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Storytelling: The Art of Moving People

Storytelling: The Art of Moving People | Business Intelligence and Beyond | Scoop.it

"I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included:

Doug Lipton of Story Dynamics – seriously experienced coach to multinationals on the subject.Steve Kolander of Small Army – award winning ad exec and songwriter (Dixie Chicks recorded one of his songs)Stona Fitch the award-winning author of original, powerful, and disturbing novels!

The subject, Storytelling: The Art of Moving People produced a sold out evening."


Via Gregg Morris
Torbjörn Ungvall's insight:

Important point: The best story telling starts in the middle not at the start...

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Gregg Morris's curator insight, May 3, 2013 8:14 AM

You would think one of the takeaways would have been the correct name of the presenters. That would be Doug Lipman not Lipton.

Nicole's curator insight, May 3, 2013 4:22 PM

communicate the story, don't make sense of the story for the audience.

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Hans Rosling and the Magic Washing Machine: A Lesson

Hans Rosling and the Magic Washing Machine: A Lesson | Business Intelligence and Beyond | Scoop.it
A lesson about trade, cooperation, and innovation.
Torbjörn Ungvall's insight:

Trade is basically just another technology. We’re better off because of it...

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How to Leverage your Brand with Visual Storytelling

How to Leverage your Brand with Visual Storytelling | Business Intelligence and Beyond | Scoop.it
Use visual storytelling around your brand to inform, engage, and entertain consumers on social media sites.
Torbjörn Ungvall's insight:
Be a brand that tells the story about itself on social media...
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CALM by Morten Middelfart: My book review

CALM by Morten Middelfart: My book review | Business Intelligence and Beyond | Scoop.it
Torbjörn Ungvall's insight:

A good review of a great book... #CALM #FactBeatFear

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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Business Intelligence and Beyond | Scoop.it
One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well.
Torbjörn Ungvall's insight:
Story-centered design forces us to ride along with customers through every single step...
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Why Your Brand Storytelling Must Start With Human Resources

Why Your Brand Storytelling Must Start With Human Resources | Business Intelligence and Beyond | Scoop.it
"If our primary goal is to own content niches, online and off, then we have to enable employees to help tell our brand story. It’s true, customers have relationships with people, not brands. Thus, content marketing has a tremendous opportunity to ensure that customer-facing staff members understand what makes their company unique. Employees are more than brand ambassadors; they’re promise keepers. They’re the ones who have to bring to life the promises we make in our content programs, lead-nurturing campaigns, PR efforts, and the brand storytelling efforts we distribute through all marketing channels."
Torbjörn Ungvall's insight:
Sharing your companies’ value and perspective consistently across all channels — not just to reach customers, but to reach prospective employees, as well...
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From the birth of artificial intelligence to the Human Brain Project : Digicult | Digital Art, Design and Culture

From the birth of artificial intelligence to the Human Brain Project : Digicult | Digital Art, Design and Culture | Business Intelligence and Beyond | Scoop.it
"From the birth of artificial intelligence to the Human Brain Project", Ludovico Ristori http://t.co/HIuMXKvoOn #ai #artificialintelligence
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Download new TARGIT 2013 Beta

Download the new TARGIT 2013 Beta version to discover a new look and new functionalities that will give your company the courage to act.
Torbjörn Ungvall's insight:
#FactBeatFear gives #Courage ToAct...
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Why Data Science Storytelling Needs a Good Editor

Why Data Science Storytelling Needs a Good Editor | Business Intelligence and Beyond | Scoop.it

"In their recent Harvard Business Review blog post, Jeff Bladt and Bob Filbin explained a data scientist’s real job is storytelling. “Data gives you the what, but humans know the why.  Without a human frame, data will only confuse, and certainly won’t lead to smart organizational behavior.  The best business decisions come from intuitions and insights informed by data.  Data scientists want to believe that data has all the answers.  But the most important part of our job is qualitative: asking questions, creating directives from our data, and telling its story.”


Via Gregg Morris
Torbjörn Ungvall's insight:

"It is the consistency of the information that matters for a good story, not its completeness. Indeed, you will often find that knowing little makes it easier to fit everything you know into a coherent pattern." - Daniel Kahneman

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Design is about choices and intentions, it is not accidental. Design is about process. The end user will usually not notice ‘the design of it.’ It may seem like it just works, assuming they think a...

Design is about choices and intentions, it is not accidental. Design is about process. The end user will usually not notice ‘the design of it.’ It may seem like it just works, assuming they think a... | Business Intelligence and Beyond | Scoop.it
Garr Reynolds
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True...

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Self-service BI Empowering Businesses Today | IT Briefcase

Self-service BI Empowering Businesses Today | IT Briefcase | Business Intelligence and Beyond | Scoop.it
QlikTech outlines ways in which an effective Business Discovery platform can enable users to explore live data and solve business problems in creative ways.
Torbjörn Ungvall's insight:

User-driven approach to BI means it’s able to deliver greater relevance, because analysts are helping themselves rather than relying on a core BI team to pre-model things for them in advance...

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3 Tips for Winning at Brand Storytelling with Webisodes

3 Tips for Winning at Brand Storytelling with Webisodes | Business Intelligence and Beyond | Scoop.it
"From this unlikely pairing came little programs that, when viewed together, make up an episodic web series, or webisode. Webisodes share some of the attributes of each of their media parents; yet they also bring a whole new generation of brand storytelling opportunities to life. It’s this pedigreed combination of the web and television that some big brands are experimenting with as a way to provide distinctive and uniquely engaging content to consumers."
Torbjörn Ungvall's insight:
Something for @TARGIT if there's #CourageToAct. Have lots of ideas... #FactBeatFear
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How self-service BI improves office culture | ActiveReports Server

How self-service BI improves office culture | ActiveReports Server | Business Intelligence and Beyond | Scoop.it

How self-service BI improves office culture: Self-service business intelligence tools are… http://t.co/eZnbOpCDVM


Via Heidi De Wolf
Torbjörn Ungvall's insight:

Using Business Discovery tools can help diminish gray areas, insights for which a company has a blurred perspective, or none at all...

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Business Discovery: Business Intelligence for Everyone | QlikView

Business Discovery: Business Intelligence for Everyone | QlikView | Business Intelligence and Beyond | Scoop.it
Business Discovery (RT @QlikView: Tune in to our on-demand webcast to hear Frans Johansson and Donald Farmer discuss the serendipidous "Click Moment." http://t.co/cqO1Zm5x)...
Torbjörn Ungvall's insight:

Interesting discussion regarding serendipidy in decision making...

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Wearable Technology Lets Us Track Consumers' Activity as Never Before - Ad Age Mobile

Wearable Technology Lets Us Track Consumers' Activity as Never Before - Ad Age Mobile | Business Intelligence and Beyond | Scoop.it
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
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Project Aims To Predict Diabetes Cases Using Artificial Intelligence

Project Aims To Predict Diabetes Cases Using Artificial Intelligence | Business Intelligence and Beyond | Scoop.it
As part of a new collaboration, New York University, NYU Langone Medical Center and health insurer Independence Blue Cross are working to develop a machine-learning algorithm that could help identify undiagnosed cases of diabetes and pre-diabetes.
Torbjörn Ungvall's insight:

Machine-learning involves using artificial intelligence systems that can learn how to analyze large amounts of data and generate predictions about outcomes...

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How Not to Visualize Your Data

How Not to Visualize Your Data | Business Intelligence and Beyond | Scoop.it
This is an ode to a data visualization I found on my box of tea. It's a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier.
Torbjörn Ungvall's insight:

So true - It’s ok to create something beautiful, but we have to remember that our first job is to communicate...

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Gary Slater's curator insight, May 14, 2013 3:09 AM

Totally right - sometimes fresh and uncomplicated says for more than vizual wizardry.

Rescooped by Torbjörn Ungvall from UX Design : user experience and design thinking
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Augmented Reality and a Better User Experience

Augmented Reality and a Better User Experience | Business Intelligence and Beyond | Scoop.it

To alleviate some of the mystery, below are six key learnings for building AR apps that will help enhance user experience and improve end results.


Via Mario K. Sakata, yannick grenzinger
Torbjörn Ungvall's insight:

I like this: Challenge Users Mentally, not Physically...

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Ky Stevens's curator insight, May 4, 2013 11:56 PM
AR apps and Iron Man. Cool!
NickGardiner's curator insight, March 27, 2014 12:25 AM

An interesting article that addresses augmented reality apps and how their implementation in the future will greatly benefit users. The article also specifies a structure that AR app builders should use as a guide for the development of successful AR apps.

 

Augmented Reality apps are at the forefront of what HCI is aiming to achieve.

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User Experience Shape – Designing For Engagement

User Experience Shape – Designing For Engagement | Business Intelligence and Beyond | Scoop.it
In the first chapter my book Designing Web Navigation, I pose the question, Why do we even need web navigation at all? Well, for one, navigation provides access to the content of a site. But more i...
Torbjörn Ungvall's insight:

“Engagement” rather than “experience” re-frames how we design for customers...

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Simple is Smart — Breakthrough Simplicity

Simple is Smart — Breakthrough Simplicity | Business Intelligence and Beyond | Scoop.it
There’s nothing simple about simplicity. It is a concept with many nuances and lines. A second pass suggests that clarity makes for simplici…
Torbjörn Ungvall's insight:
Simplification is often about narrowing the scope of what you offer as you try to serve those needs...
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OneStory | Tell Me Your Story

Changing the world one story at a time (Teachers check out this new app for #storytelling http://t.co/GeNc8vDZkn #onestory #digitalstorytelling)
Torbjörn Ungvall's insight:

Interesting concept. Have anyone tried it yet?

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