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How to harness disruptive innovation as a modern marketer

How to harness disruptive innovation as a modern marketer | Business Insights | Scoop.it
The Modern Marketing Manifesto challenges marketers to be creative and innovative. But how do we as marketers do this. David Sealey who is completing his MBA disertation on Disruptive Innovation in Retail Markets discusses how marketers can innovate.
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Web Ink Now: Marketing and PR must start with strategy

Web Ink Now: Marketing and PR must start with strategy | Business Insights | Scoop.it
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information. Several people called me out to...
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Business model generation

Alexander Osterwalder’s amazing business model templates. A MUST for any startup.
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7 Questions Every Head Of Marketing Better Be Able To Answer

7 Questions Every Head Of Marketing Better Be Able To Answer | Business Insights | Scoop.it
Brands are promises that get delivered every day. What did you promise today
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Why the Lean Start-Up Changes Everything

Why the Lean Start-Up Changes Everything | Business Insights | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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George Prest: Advertising is dying. Long live design

George Prest: Advertising is dying. Long live design | Business Insights | Scoop.it
Increasingly aware consumers are changing the rules of advertising, and agencies must adapt to prosper, argues George Prest of R/GA London
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Design Thinking... What is That?

Design Thinking... What is That? | Business Insights | Scoop.it
The methodology commonly referred to as design thinking is a proven and repeatable problemsolving protocol that any business or profession can employ...
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Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses - Brian Solis

Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses - Brian Solis | Business Insights | Scoop.it
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How to Get Good at Making Money

How to Get Good at Making Money | Business Insights | Scoop.it
Entrepreneur Jason Fried offers the most fundamental of all small-business advice: how to get good at making money.
Ivan Hernandez's insight:

Remarkable article

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