Any go-to-market strategy involves a well-defined plan comprising of a market study on all aspects of the target customer with details on demographics, preferences, location, etc. This is followed by the brand positioning and pricing of the products. In addition to this, Starbucks focused on two main areas where the other foreign companies failed - Localization of the products & employee welfare 
This may not be the "latest" innovation as the title suggests, but it is definitely a learning that companies must adapt to alter business models and processes to suit changing consumer preferences and geographies 
The Microsoft Effect: Will Google Become What It Fears? In recent years, Google has grown from being simply a search engine company to having a hand in a range of sectors including mobile, social media, cloud computing, digital music sales and more! 
'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far? by Knowledge@Wharton, the online business journal of the Wharton School. |
When new technologies change the world, some companies are caught off-guard. Others see change coming and are able to adapt in time. And then there are companies like Kodak -- which saw the future and simply couldn't figure out what to do. Kodak's Chapter 11 bankruptcy filing on January 19 culminates a long series of missteps, including a fear of introducing new technologies that would disrupt its highly profitable film business. The video talks about a simple marketing message - know your customer and communicate effectively 
In South Korea, you can now shop right from inside the subway, using your smartphone. The QR codes have been put to another practical use. |
