Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school.
Wanna know a secret? I’m a marketing expert and my elevator pitch STINKS. Come to think of it, I don’t really have a good elevator pitch.
What a great article about Elevator Pitches -- how they don't work and how to rethink them -- and how to actually start sharing a story.
There are lots of good tips here and I love how the author shares his own struggles with this. The article is also reviewing a new book out on this topic. But the author of this post gives such good tips that I was happy to curate it. I'll probably even buy the book :)
Now dump that elevator pitch, get the insights and tips here, and start engaging people about your business in meaningful ways. You will gain more business!
A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.
Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?
Did this tree get to be the the giant that it is because of hard work? Not hardly.
The one factor which determines which businesses will triumph over all obstacles, surpass the best efforts of competitors, and be seen as leaders in their industry, is the quality of the leadership provided.
Good management is an extremely important element in any successful business, but without quality and consistent leadership, good management alone will not carry the day.
This excellent article, explains why quality leadership is so important, and it identifies 10 ways in which leadership makes a difference, in successful businesses.
In this month's report, app store analytics firm Distimo examined how the top 100 global brands approach the Apple App Store and how well they perform. Not surprisingly, most now have a presence there - in fact, only 12 do not.
Not enough small business owners make the time to read material that can keep them informed and up to date with their industry, keep themselves abreast of business trends that will in one way or another eventually impact on their businesses, and feed their own creativity.
A big part of the reluctance to make time to read, is the challenge of knowing what to read, and perhaps more importantly what is not worth reading.
This good article, suggests that business owners should make blog reading a part of their day, and it suggests 12 specific blogs that offer much to small business owners.
If you have followed my career for a while, you probably know that this blog is not the only place where I share my articles. I also write for Examiner.com and Digital Journal.
You also probably know that I like to make things as easy as possible for my readers. As such, they can access all my content from a central spot: Feedburner.
How did I do it? 1) I merged all my RSS feeds into one with Dlvr.it. This great service automatically posts articles to Twitter, LinkedIn, Facebook, and Tumblr. It also tracks performance and provides relevant stats, such as audience, followers, clicks, and popular posts 2) Dlvr.it allowed me to create a central RSS feed whose link I added to Feedburner.
In this short tutorial, I will show you how to aggregate all your feeds in a few easy steps.
It’s hard to ignore the deafening buzz in the air these days about cloud computing. But when you consider the numerous advantages this maturing technology is capable of offering, there is nothing cloudy about its future.
Trendwatching firm, JWTIntelligence, recently released its seventh annual trend forecast, JWT 10 Trends for 2012. Which of the 10 are most likely to affect small business going forward? Here are my picks.
Copy text, images and links from websites, webmail, news sites. Add or edit before pasting. Paste them in your personal online clipboard. Organize them by topics or projects. Use it for work, home or fun. Share some stuff. Keep others private.
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.
We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!
For small businesses, online marketing provides the best return for the cash invested, and it also has the benefit of being completely trackable, in terms of monitoring every aspect of your campaigns.
If your business has already embraced some forms of online marketing, but are not getting the results you hoped for, it is likely that you need some tips to ensure you get the returns you are looking for in future.
This excellent article, provides 10 top online marketing tips that you can implement throughout the coming 12 months, to get the best returns from your online marketing.