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4 Steps To Building A Brand With Storytelling

4 Steps To Building A Brand With Storytelling | Business Industry | Scoop.it
By Guest Author, Jonah Sachs, CEO of Free Range StudiosGone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.As the

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Jim Allen, III's curator insight, September 13, 2013 9:50 AM

A very good read and useful information for you would be bloggers and very pertinent to those more relaxed type bloggers like me.

Karen Dietz's comment, September 13, 2013 7:24 PM
Justin, thanks for adding more info about Jonah's book!
Karen Dietz's comment, September 13, 2013 7:25 PM
Good points Jim and thanks for adding them.
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Using Fantasy Football Strategies to Pick a Financing Company

Using Fantasy Football Strategies to Pick a Financing Company | Business Industry | Scoop.it
Fantasy football strategies can be used when selecting a financing company for your business. This Balboa Capital equipment leasing blog post explains how.
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Balboa Capital Continues Growth in Equipment Vendor Financing Sector; Opens New Office in Jacksonville, Florida

Balboa Capital Continues Growth in Equipment Vendor Financing Sector; Opens New Office in Jacksonville, Florida | Business Industry | Scoop.it
Irvine, California (PRWEB) July 01, 2014 -- Top Independent Financing Company Establishes Permanent Presence in Jacksonville, Florida to Help East Coast Equipment Vendors Increase Their Sales and Drive Profits
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Balboa Capital Announces Expansion Of Mining Equipment Financing Division; Attends 2014 Elko Mining Expo As Exhibitor

Balboa Capital Announces Expansion Of Mining Equipment Financing Division; Attends 2014 Elko Mining Expo As Exhibitor | Business Industry | Scoop.it
Irvine, California (PRWEB) June 03, 2014 -- Addition of Senior-Level Financing Team Underscores Balboa Capital’s Commitment to Offering Mining Equipment Financing Solutions on a National Scale. The Company will be an Exhibitor at one of the Premier Mining Industry Events in the United States.
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Financing Options Spur Small Business Optimism for 2014 - Business.com Blog

Financing Options Spur Small Business Optimism for 2014 - Business.com Blog | Business Industry | Scoop.it
Business owners are often in need of capital and may have difficulty getting a traditional bank loan. Consider these financing options to manage your business’ finances for 2014
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7 Business Books That Changed My Life

Many books claim they will change your life. These seven really did change mine.
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'Frozen': One of Disney's biggest movies ever

'Frozen': One of Disney's biggest movies ever | Business Industry | Scoop.it
"Frozen" is breaking records for Disney and with a planned Broadway show and movie sequels expect more records to fall
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An American icon returns to Southbridge

An American icon returns to Southbridge | Business Industry | Scoop.it
SOUTHBRIDGE — The iconic original Pilot Aviator sunglasses — worn by the U.S. Armed Forces since the 1950s and sported by icons of American and Hollywood style ever since — are coming back home.

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America's Coming Manufacturing Revolution

America's Coming Manufacturing Revolution | Business Industry | Scoop.it

Hardly a day goes by without an article predicting, lamenting, or celebrating America's decline. The turmoil in Crimea and Syria, the polarized and frequently gridlocked U.S. political system, the deepening income and wealth inequalities in the United States, and the growing clout of rivals like China and Russia are all offered as proof of waning American power....More...


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9 hot startup accelerators

9 hot startup accelerators | Business Industry | Scoop.it
From energy and education to robots and food, these specialty programs offer startups seed money, mentoring and connections in exchange for equity.
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This Could Be the Most Underrated Tactic for Boosting Employee Morale

This Could Be the Most Underrated Tactic for Boosting Employee Morale | Business Industry | Scoop.it
Forget the advice about incentives, team activities, and bonuses. There's a much simpler way to perk up the mood in the office.
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How to Network Like You Really Mean It

How to Network Like You Really Mean It | Business Industry | Scoop.it
Stop treating your schmoozing like a business card collection contest. Start over with a new goal: quality always trumps quantity.
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Facebook Messenger for iOS Gets Groups and Forwarding

Facebook Messenger for iOS Gets Groups and Forwarding | Business Industry | Scoop.it
Facebook has upgraded its Messenger for iOS to version 4.0, bringing several new features, most notably the ability to create groups and message forwarding.
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Sales for two Honolulu ultra-luxury high-rises indicative of high housing demand - Pacific Business News

Sales for two Honolulu ultra-luxury high-rises indicative of high housing demand - Pacific Business News | Business Industry | Scoop.it
Sales of units in The Howard Hughes Corp.'s two Honolulu ultra-luxury condominium high-rises, which began the pre-sales process earlier this year, have been consistent with the strong housing demand fundamentals in Hawaii, the developer's CEO said Thursday in a letter to shareholders.

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Home Design Network's curator insight, March 19, 1:51 PM

“A study published in February 2014 by The Economic Research Organization at the University of Hawaii predicts a 35 percent increase in median condominium pricing by 2018 due to a lack of supply and hurdles to new development,” said David Weinreb, CEO of The Howard Hughes Corp. (NYSE: HHC).  “In addition to strong local demand fundamentals, Hawaii has strong international appeal to second-home buyers.

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MonitorDaily - News – Balboa Expands Workforce, Hires Over 130 in H1

MonitorDaily - News – Balboa Expands Workforce, Hires Over 130 in H1 | Business Industry | Scoop.it
Monitordaily is the equipment finance industry's leading source for daily news, articles, directories, jobs, resources, and rankings.
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Balboa Capital Boosts Its Small Business Loan Division With New Staff Members and Increased Lending Capacity - HispanicBusiness.com

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Balboa Capital Expands Oil And Gas Equipment Financing Division, Attends 2014 DUG Permian Basin Conference And Exhibition

Balboa Capital Expands Oil And Gas Equipment Financing Division, Attends 2014 DUG Permian Basin Conference And Exhibition | Business Industry | Scoop.it
Irvine, California (PRWEB) May 20, 2014 -- Leading Independent Financing Company Hires Experienced Team Of Finance Directors To Bolster Its Oil And Gas Equipment Financing Division
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Tips to Build an Effective Marketing and Branding Campaign

Tips to Build an Effective Marketing and Branding Campaign | Business Industry | Scoop.it
Utilize effective marketing and branding tools to quickly connect with your prospects and existing customers and grow your sales
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The Tech Company That's Hard-Coded to Put People First

At SPARC, employees aren't allowed to have two bad days in a row. Here's how a little homegrown technology helps make sure it doesn't happen.
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Mom's superhero capes mint millions

Mom's superhero capes mint millions | Business Industry | Scoop.it
The satin superhero capes that Holly Bartman first sewed for son's 4th birthday party inspired her to launch a cape-making startup that's making millions today.
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Toyota to Move US Operations to Texas | Workforce content from IndustryWeek

Toyota to Move US Operations to Texas | Workforce content from IndustryWeek | Business Industry | Scoop.it
Toyota announces an overhaul of its far-flung U.S. operations into a single new headquarters in Texas, with California set to lose the most jobs.

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MonitorDaily - News – Balboa Capital Completes $152MM Securitization

MonitorDaily - News – Balboa Capital Completes $152MM Securitization | Business Industry | Scoop.it
Monitordaily is the equipment finance industry's leading source for daily news, articles, directories, jobs, resources, and rankings.
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Email From Steve Jobs Hints at How Apple Ticks

Email From Steve Jobs Hints at How Apple Ticks | Business Industry | Scoop.it
A 2010 email written by Steven P. Jobs, which Samsung lawyers obtained as evidence to present to jurors, provides an outline that provides several tidbits about how Apple ticks.
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Balboa Capital Survey Reveals 98% Customer Satisfaction Rate Among Business Owners and Equipment Vendors Nationwide

Balboa Capital Survey Reveals 98% Customer Satisfaction Rate Among Business Owners and Equipment Vendors Nationwide | Business Industry | Scoop.it
Irvine, CA (PRWEB) April 02, 2014 -- Leading Independent Financing Company Surveyed Over 2,000 Customers to Measure Customer Satisfaction in Several Key Areas.
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The Indicator: Could Architecture Offices Abolish Hierarchy?

The Indicator: Could Architecture Offices Abolish Hierarchy? | Business Industry | Scoop.it
Zappos is one of the biggest companies to function as a ‘holocracy’ (without a fixed staff hierarchy). Their Las Vegas headquarters utilizes communal
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No Winter, No Problem: Manufacturing Orders Soar in February

No Winter, No Problem: Manufacturing Orders Soar in February | Business Industry | Scoop.it
An increase in new orders for durable manufactured goods in February could indicate an economic pick up through the end of the first-quarter.
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Big Data Means Nothing If It Isn’t Smart

Big Data Means Nothing If It Isn’t Smart | Business Industry | Scoop.it
Big Data is worthless unless it is actionable. Worse yet, even if it is actionable, it is still worthless if it isn’t timely. What you need is Smart Data.

Via Yves Mulkers, Emeric Nectoux
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Barry Magee's curator insight, March 4, 10:28 AM

We've addressed this issue of timeliness within IBM Inside Sales analytics programme using seller ALERTS. Normally, a rep would have to log-in to our BI tool to seek out the 'data-driven' insight the desire.  We've instead created a process where an algorithm detects any new Client activity and creates a weekly ALERT which is sent via email to sellers INBOX.  Seller the goes to log-in to BI tool BAU and take appropriate action to follow up.  This CLOSED LOOP system means  you're no longer dependent on end-users pro-actively going in to your BAO system to seek out 'insight' - its brought right to their front door and they then follow up themselves.  There's as much to the PROCESS of delivering value through data - its not just about the data in isolation - CONTEXT is everything.

Emeric Nectoux's curator insight, March 19, 5:48 PM

As often, we did approach Big data through technology... A common behavior that is reproduced most of the time.


Now, after 2 years of noise, I feel that we start to get over the "Big Data" buzz and that people get more mature in their thinking about it. Then, the true questions starts to pop-up: Why using it? what is/are our goals? What (new / enhanced) usages do we foresee that could be supported by Big Data?


This article is pointing at some of these questions and start to answer to some others...