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Rescooped by Balboa Capital from Just Story It! Biz Storytelling
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Want Better Results? Don’t Spin a Better Story--Be a Better Company

Want Better Results? Don’t Spin a Better Story--Be a Better Company | Business Industry | Scoop.it

But it’s a huge mistake to assume that once you’ve explained your perspective, the public will embrace you. Having spent many years in consulting, I know what doesn’t work: thinking you can tell a better story without actually becoming a better company.


Via Karen Dietz
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Karen Dietz's comment, September 16, 2013 1:38 PM
So true Jose! It's much harder these days to broadcast a story and have it work if the company is not 'walking its talk'.
Patricia Stitson's comment, September 20, 2013 10:08 PM
I love this. I find that it may be interesting to see how your fellow speaker at TEDxAmericasFinestCity talks about he walks the walk of creating the "100% Jerk Free Workplace"!
Karen Dietz's comment, September 21, 2013 10:54 AM
Yes Patty, I am very much looking forward to that presentation! I bet we have a lot on common :) See you soon.
Rescooped by Balboa Capital from Social Mercor
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Business Industry | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ivo Nový, Mercor
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Rescooped by Balboa Capital from Ecommerce SEO Tips
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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Business Industry | Scoop.it

Via Daniel Watson, Moses Aaron
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CAEXI BEST's curator insight, May 19, 2013 8:58 PM
Top huit petits Conseils Marketing Business
Phil Lauterjung's curator insight, June 11, 2013 10:35 AM

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