Business Improvement
155.1K views | +16 today
Follow
 
Scooped by Daniel Watson
onto Business Improvement
Scoop.it!

5 Tips to Communicate Authentically in Business

5 Tips to Communicate Authentically in Business | Business Improvement | Scoop.it
Daniel Watson's insight:

 

In order to keep any business at the forefront of customer awareness, it is becoming more and more important for business owners to be able to authentically communicate in writing, especially  when such communication is aimed at an online audience.

 

Building online communities on any platform, is only possible when the voice of the writer is deemed to be authentic, and the messages conveyed are consistent in terms of the language used and the emotions conveyed.

 

This excellent article, suggests that authentic written communication will cement your brand in the customers mind and establish a loyal base of customers for your business, and it offers five tips to follow to ensure that your written business communications come across as authentic and lead to greater connection with your chosen audience.

more...
Pasquale Abiuso's curator insight, December 4, 2013 12:31 PM

5 MIGLIORI CONSIGLI PER COMUNICARE IN MANIERA AUTENTICA E CREARE UNA COMMUNITY.

 

1) Scrivi come se stessi parlando nel tuo stile di sempre. Non cercare di essere diverso quando scrivi.

 

2) Tutti possono scrivere. Lascia andare la tua paura. Raccogli i pensieri e inizia a buttar giù nero su bianco. Conosci sicuramente l'argomento.

 

3) Sii molto chiaro e diretto. Scvrivi in modo semplice e lineare in modo da farti seguire dal tuo pubblico. Non sembrare sofisticato.

 

4) Sii onesto. Se vuoi persone appassionate al tuo prodotto/servizio devi dire la verità, devi ammettere qualche debolezza. Se c'è stato un problema ammettilo e dai prova di come l'hai risolto.

 

5) Crea una comunità. Se hai seguito i 4 punti precedenti, riuscirai a creare una comunità intorno alla tua azienda/prodotto/servizio. I tuoi clienti diventeranno tuoi fans.

Kimberley Vico's curator insight, December 4, 2013 7:15 PM

Brilliant tips to improve your brand of writing...!

Business Improvement
Quality and Universally Applicable Advice for Owners and Managers of Small to Medium Sized Businesses
Curated by Daniel Watson
Your new post is loading...
Your new post is loading...
Scooped by Daniel Watson
Scoop.it!

Topic Introduction

Topic Introduction | Business Improvement | Scoop.it

 

This topic is a curated collection of quality business improvement advice, carefully filtered to met the needs of owners and managers of small to medium sized business enterprises. 

 

 

Daniel Watson's insight:

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

more...
Yves Carmeille "Libre passeur"'s curator insight, March 25, 3:08 AM

 


If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.


 


Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 


 

ismokuhanen's curator insight, March 27, 6:28 AM

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

shantiM's curator insight, April 4, 9:00 PM

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

Scooped by Daniel Watson
Scoop.it!

10 Top Books for Entrepreneurs

10 Top Books for Entrepreneurs | Business Improvement | Scoop.it

Perry Marshall shares his go-to books to help you get started on your entrepreneurial journey.

Daniel Watson's insight:

 

Entrepreneurs who make the time to read the right books, can find information that will serve them well, on their entrepreneurial journey. What to read is always the question given the huge array of books published every year aimed at entrepreneurs or aspiring entrepreneurs. The list shared in this article, has been put together by someone with a level of experience in the entrepreneurial field, and should provide value to all entrepreneurs looking for useful information to absorb and apply.

more...
No comment yet.
Scooped by Daniel Watson
Scoop.it!

7 Steps to Take Before Paying for Social Media Advertising

7 Steps to Take Before Paying for Social Media Advertising | Business Improvement | Scoop.it

It doesn't matter what your motivation for investing in paid social ads might be, what is important is ensuring you get the best possible return on your investment.

Daniel Watson's insight:

 

As more businesses move towards advertising their products or services on social media channels, it is timely to warn newcomers to this space, not to just jump in and start spending an an ad-hoc basis.  This is especially important, if one of the key outcome you are seeking, is to direct more traffic to your website in order to increase sales, grow your database, or to simply find out more about your business. This article outlines seven steps you should take to prepare properly, and thereby increase the likelihood of positive outcomes, from any paid social media advertising campaigns that you decide to execute.

more...
No comment yet.
Scooped by Daniel Watson
Scoop.it!

 32 Actionable and Proven Copywriting Secrets

 32 Actionable and Proven Copywriting Secrets | Business Improvement | Scoop.it
You don’t have to be a professional to write powerful and strong copy. You just need to know your audience and add a few stylistic firecrackers.
Daniel Watson's insight:

 

Copy-writing is a skill not all business owners possess, and poor copy on a website or in an email newsletter, can have a dramatic effect on audience response rates. If the objective of your website or newsletters, is to encourage viewers or readers to take some form of immediate action, then your copy needs to be compelling. Copy-writing skills can be developed by most business owners, and the secrets to successful copy-writing as outlined in this article, should be of tremendous assistance to any business owner looking to improve their response rates.

more...
rodrick rajive lal's curator insight, May 17, 1:14 AM
These are important tips for drafting sellable content. Some of the helpful tips include writing epic content, allowign the readers to get an idea in 15 seconds, using a font that is readable, and so on. Content providers will learn a lot from this writeup!
Scooped by Daniel Watson
Scoop.it!

11 Helpful Resources for Improving Your Business Skills

11 Helpful Resources for Improving Your Business Skills | Business Improvement | Scoop.it

Check out this list of the best resources to help you hone your business skills, from people management and public speaking to accounting and finance.

Daniel Watson's insight:

 

Many business owners commence their businesses on the back of specific skills they have developed and for which there is a good demand in their marketplace. Once their business is up and running, these business owners often find that their lack of actual business skills, places a handbrake on their ability to successfully grow their businesses. If you are one such business owner, this article contains many excellent resources that you can tap into, to quickly develop your business skills.

more...
Gregor Tytherleigh's curator insight, May 10, 12:38 AM
Fill your kitbag.