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12 Tips to Create Compelling Content

12 Tips to Create Compelling Content | Business Improvement | Scoop.it
Daniel Watson's insight:

 

In our rapidly evolving digital world, business owners wishing to stay at the forefront of their markets, need to become content providers in order to meet the insatiable demands of their customers for relevant information to aid in their decision making.

 

The secret to success in this arena, is to create compelling content that attracts and leads to customer action, rather than boring or pushy content that has the reverse effect.

 

This excellent article, suggests that compelling content is more tell than sell, and it offers 12 tips to follow to ensure that the content you produce both attracts and inspires action from customers or clients.

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John Michel's curator insight, November 6, 2013 2:55 AM

Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.

Tiziana Rosanna Iozzi's curator insight, November 8, 2013 12:46 PM

compelling content? yes, thank you!!!

 

Carol Sherriff's curator insight, November 12, 2013 2:20 PM

You probably already know these tips but well worth the reminder.

Business Improvement
Quality and Universally Applicable Advice for Owners and Managers of Small to Medium Sized Businesses
Curated by Daniel Watson
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Topic Introduction

Topic Introduction | Business Improvement | Scoop.it

 

This topic is a curated collection of quality business improvement advice, carefully filtered to met the needs of owners and managers of small to medium sized business enterprises. 

 

 

Daniel Watson's insight:

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

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Yves Carmeille "Libre passeur"'s curator insight, March 25, 3:08 AM

 


If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.


 


Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 


 

ismokuhanen's curator insight, March 27, 6:28 AM

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

shantiM's curator insight, April 4, 9:00 PM

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

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The Ultimate Guide to Referral Marketing

The Ultimate Guide to Referral Marketing | Business Improvement | Scoop.it

Referral marketing has seen more than its fair share of outsized success stories.

Daniel Watson's insight:

 

Building your business from referrals is the most cost effective customer acquisition strategy that you can deploy. Online referral mechanisms should form part of the armoury of all business owners who have any form of online presence. This great guide to implementing an online referral program in any business, was recently made available, and should prove very useful.

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10 Top Books for Entrepreneurs

10 Top Books for Entrepreneurs | Business Improvement | Scoop.it

Perry Marshall shares his go-to books to help you get started on your entrepreneurial journey.

Daniel Watson's insight:

 

Entrepreneurs who make the time to read the right books, can find information that will serve them well, on their entrepreneurial journey. What to read is always the question given the huge array of books published every year aimed at entrepreneurs or aspiring entrepreneurs. The list shared in this article, has been put together by someone with a level of experience in the entrepreneurial field, and should provide value to all entrepreneurs looking for useful information to absorb and apply.

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Walter Gassenferth's curator insight, May 26, 8:33 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
Jean-Guy Frenette's curator insight, May 27, 9:12 AM
PDGLead
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7 Steps to Take Before Paying for Social Media Advertising

7 Steps to Take Before Paying for Social Media Advertising | Business Improvement | Scoop.it

It doesn't matter what your motivation for investing in paid social ads might be, what is important is ensuring you get the best possible return on your investment.

Daniel Watson's insight:

 

As more businesses move towards advertising their products or services on social media channels, it is timely to warn newcomers to this space, not to just jump in and start spending an an ad-hoc basis.  This is especially important, if one of the key outcome you are seeking, is to direct more traffic to your website in order to increase sales, grow your database, or to simply find out more about your business. This article outlines seven steps you should take to prepare properly, and thereby increase the likelihood of positive outcomes, from any paid social media advertising campaigns that you decide to execute.

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 32 Actionable and Proven Copywriting Secrets

 32 Actionable and Proven Copywriting Secrets | Business Improvement | Scoop.it
You don’t have to be a professional to write powerful and strong copy. You just need to know your audience and add a few stylistic firecrackers.
Daniel Watson's insight:

 

Copy-writing is a skill not all business owners possess, and poor copy on a website or in an email newsletter, can have a dramatic effect on audience response rates. If the objective of your website or newsletters, is to encourage viewers or readers to take some form of immediate action, then your copy needs to be compelling. Copy-writing skills can be developed by most business owners, and the secrets to successful copy-writing as outlined in this article, should be of tremendous assistance to any business owner looking to improve their response rates.

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