If you own or operate a small to medium sized business, time spent browsing this topic will prove to be time well spent. Find quality articles on specific subjects or simply look for inspiration on how to improve your business outcomes without spending hours on internet searches (I do the searching and filtering to ensure what you find here is both useful and can be implemented with a high degree of confidence).
Most websites don’t have visitors walk through the front door. Instead of having a clear Start Here page, the site depends on search engines and social media links to bring visitors their way.
Daniel Watson's insight:
Does your website feature a Start Here Page? If not, it may be a good time to consider whether or not your website would benefit from having one. This article suggests that a Start Here Page can assist you to better direct visitors who come to your site, and it outlines 12 items that should be considered for inclusion on such a page, if you decide to go down that track.