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Every brand has a story to tell, but is your story newsworthy? When it comes to the media relations aspect of PR, all a business needs is a great story to tell.
Daniel Watson's insight:
What great stories does your business have to tell? You only need one to attract free media coverage; the type of coverage that will raise awareness of your business throughout your local community. If you have a great story (look harder if you haven't), and the story has wide interest beyond your immediate environment, then the steps outlined in this article will help you to get the press coverage your story deserves.