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Word of mouth recommendations are the lifeblood of successful businesses, and anything that a business owner can do to put their business in a position where such recommendations become the norm, is an astute investment of time, energy and resources.
Like most things in life, creating the right environment that fosters continual word of mouth recommendations, requires strategic thinking and seriously hard work.
This excellent article, suggests that word of mouth recommendations are important on the road to building your brand, and it outlines four steps to take when developing your own strategy for creating word of mouth about your business offerings.
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Word of mouth advertiszing works! Especially for those of us who are using social media to market.
Welcome all new visitors and returning visitors >>>
The Business Improvement topic, is an ever growing collection of professionally filtered, quality business improvement advice, curated specifically for the owners and managers of small to medium sized business enterprises in the English speaking world.
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In order to keep any business at the forefront of customer awareness, it is becoming more and more important for business owners to be able to authentically communicate in writing, especially when such communication is aimed at an online audience.
Building online communities on any platform, is only possible when the voice of the writer is deemed to be authentic, and the messages conveyed are consistent in terms of the language used and the emotions conveyed.
This excellent article, suggests that authentic written communication will cement your brand in the customers mind and establish a loyal base of customers for your business, and it offers five tips to follow to ensure that your written business communications come across as authentic and lead to greater connection with your chosen audience.
5 MIGLIORI CONSIGLI PER COMUNICARE IN MANIERA AUTENTICA E CREARE UNA COMMUNITY.
1) Scrivi come se stessi parlando nel tuo stile di sempre. Non cercare di essere diverso quando scrivi.
2) Tutti possono scrivere. Lascia andare la tua paura. Raccogli i pensieri e inizia a buttar giù nero su bianco. Conosci sicuramente l'argomento.
3) Sii molto chiaro e diretto. Scvrivi in modo semplice e lineare in modo da farti seguire dal tuo pubblico. Non sembrare sofisticato.
4) Sii onesto. Se vuoi persone appassionate al tuo prodotto/servizio devi dire la verità, devi ammettere qualche debolezza. Se c'è stato un problema ammettilo e dai prova di come l'hai risolto.
5) Crea una comunità. Se hai seguito i 4 punti precedenti, riuscirai a creare una comunità intorno alla tua azienda/prodotto/servizio. I tuoi clienti diventeranno tuoi fans.
Brilliant tips to improve your brand of writing...!
Far too many small business owners run their business on intuition rather than cold hard facts, and the lack of understanding and limited utilisation of the numbers to be found in their businesses, is a serious impediment to their progress towards achieving any measure of success.
The importance of knowing and understanding the numbers cannot be over-estimated, and the reality is that without acces to the key metrics that under-pin a business, proper management becomes almost impossible.
This excellent article, stresses the absolute importance of the numbers in managing any business, and it identifies five key types of business measures that business owners should consider applying to their businesses.
Attention! Local Small Bussiness Owners and Professionals. Do you understant the key metrics that can make or break your business? Here is an article that can help you better manage your business.
The numbers are the numbers and you can't run or hide from them. Embrace them and they will tell a wonderful story of where you need to lead your company next.
It is now essential for all business owners and managers, to understand the level of threat to their business operations, that any breach of the security of their IT systems will generate.
In today's world, it is a constant battle between those providing the tools to protect IT systems and those seeking to break into them, and business owners need to play their part in keeping their systems secure.
This excellent article, suggests that knowing more is the first step to making your IT system harder for intruders to breach, and it offers 10 hints to help business owners to make their IT systems more secure.
Este artigo alerta para a necessidade do empresário(s) terem que saber sempre mais...como medida de proteger o seu sistema TI.
Security is important to me, and should be to you as well. While we publish our company information all over the internet, we still need to be concerned with keeping some things to ourselves ..
The most common lament of the average business owner, is that there are never enough hours in the day, to get done everything that needs to be done.
As long as a business owner lives this situation as their reality, the situation will never change, yet it is within every business owners reach to create more time each day to do the things that really need to get done.
This excellent article, suggests that ultimately what happens with how you play with time and the outcomes in your life and business are entirely in your hands, and it offers eight tips to help business owners find more time to do the important things.
Remember we all have the same number of hours in the week, it is what you do with them that makes a difference.
add your insight...
8 Tips to Manifest More Time in Your Business
#training #business #management
Whilst the chances of the average business owner becoming wildly successful and known worldwide are slim, the key skills utilised by such business legends, are learnable and can be applied by any business owner to improve their business results.
These skills are not ones that would readily come to mind, but knowing how wildly successful business people have applied them and to what effect, can provide inspiration and incentive to apply them to any business.
This excellent article, identifies six skills that are common to those who take their businesses to the top and beyond, and it provides six examples of business people who deployed these skills to great effect.
Love the inspirational success story from Steve Jobs
Learn from the examples of how these top entrepreneurs hone the skills that made them successful.
This is full of important information that will surely inspire many of our young readers. I would say that this is a wonderful article and thanks for sharing it with all of us!
The natural tendency of most business owners, is to deal with what is in front of them each day, rather than being the strategic leader that every business needs if it is to grow and prosper.
Unfortunately, many business owners simply don't understand what being a strategic leader actually entails, and as a consequence they spend their time missing opportunities and running into roadblocks that they should have foreseen.
This excellent article, suggests that business owners need to be adaptive strategic leaders, and it identifies the six habits possessed by true adaptive stategic leaders that can be learnt and practiced.
nice read and good framing
Grâce à UnKube vous pouvez avoir des gains CONSEQUENTS, MENSUELS, DURABLES et le plus important :qui viennent de sources différentes.www.unkube.com/Belgouche
Business owners, be they male or female, all enter the world of business with the aim of surviving the challenges they expect to meet and ultimately becoming successful business people.
Unfortunately, a high proportion of people are ill-equipped for the challenges they will face, and they need every bit of guidance they can get to avoid becoming another business casualty.
This excellent article, identifies five traits that successful business people share, and it provides eight principles for business owners needing guidance to follow to even up the odds stacked against them.
A while ago I wrote about the non-negotiable traits that you want to assess for as you evaluate potential business partners or employees. It's amazing how many of these same traits also lead to success in business. I'd add character to the list but other than that, it's about the same.
RJS'ment vôtre !
Ideas to help you succeed in business while really trying!
One of the recent key changes in the digital world, has been the shift in preference of consumers of products and services towards receiving information via video, and small business owners in parrticular need to take heed of this change in preferences if they want to remain relevant to their target markets.
Where once video marketing was a time consuming and expensive undertaking, it is now far easier for business owners to embrace, and the costs of producing and distributing video for marketing purposes is within the reach of every business owner.
This good article, suggests that video marketing has exploded exponentially as it grabs a viewer’s attention but doesn’t let them drift away like other marketing mediums, and it offers five tips for marketing small business offerings using video.
Practical five tips for marketing using video to help your small biz.
How can video marketing make a difference for your online business?
I will certainly use this recommendation!
An inescapable fact of life for every business owner, is the fact that every day presents new problems that need to be addressed, in order to keep the business moving forward.
Some of these problems will be small and easier to resolve, others will take a bit more thought and perhaps input from others to resolve quickly, but many will be the type that putting in place the wrong solution will have a detrimental effect on future business operations.
This excellent article, suggests that it is possible to significantly improve problem solving skills to address the more difficult and complex problems, and it offers 11 tips that any business owner can follow next time they are faced with a difficult problem.
Given structure, problem solving becomes easier
Its advisable to also know solution focussed techniques - celebrate successes, know what you want to achieve, take small steps to get there, imagineer your desired future - to balance these steps as some groups can get drawn down into the problem and unable to get out.
One expects that business owners understand that the main reason that their business exists is to create customers, and that to attract new customers to purchase the products or services of their business, they need to be knowledgeable in the art/science of marketing.
Marketing is like any other business discipline, it rewards those who understand and apply its universal truths, and conversely it severely punishes those who take an ad-hoc, how hard can it be, approach to creating a constant source of new customers.
This excellent article, suggests that any marketing function must bring complete products/services to the market and drive them to commanding positions in defensible market segments, and it lists seven marketing truths that every business owner needs to know.
As 7 verdades sobre o Marketing.
VERY interesting to read... Enjoy!
These marketing basics are "truth"!
In our rapidly evolving digital world, business owners wishing to stay at the forefront of their markets, need to become content providers in order to meet the insatiable demands of their customers for relevant information to aid in their decision making.
The secret to success in this arena, is to create compelling content that attracts and leads to customer action, rather than boring or pushy content that has the reverse effect.
This excellent article, suggests that compelling content is more tell than sell, and it offers 12 tips to follow to ensure that the content you produce both attracts and inspires action from customers or clients.
Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.
compelling content? yes, thank you!!!
You probably already know these tips but well worth the reminder.
The majority of business owners would like to see growth in their businesses, yet far too many leave growth to chance, rather than actively planning for growth to occur.
One of the reasons for this lack of planning, is the fact that many business owners, just don't know where to start when it comes to implementing business improvement processes.
This excellent article, outlines the Now Where How approach to implementing the changes required to facilitate business growth, and it provides a short video describing the one page business plan that can be used to drive the business growth initiatives.
Well, I've seen/made some business plan in relatively big organizations for 1 to 5 years' scope and I could just confirm that the 50-100+ pages documents were sparingly used... of course, they gave numbers to one of the column "Budget" in the monthly reports but basically that was that...
I like this small post + the 4-minutes video, it just made the planning transparent and dynamic... I guess, this one-page-plan is not really for the big organizations with operations in several countries, with HQ, etc. but rather for the smaller businesses... though it's not inventing the wheel, it helps to focus the changing efforts with its simple NOW-WHERE-HOW approach...
A very simple way to look at a business strategy.
Check out the one page plan in the video. Good one!
Every business requires good leadership, yet many business owners lack the level of skills needed, to effectively guide their businesses to become successful and sustainable entities.
Often, the lack of knowledge and understanding of the skill set required to become an effective business leader, is the one thing that is holding back many business owners from achieving success.
This excellent article, suggests that there are specific skills that a business owner needs to develop in order to effectively motivate and direct others, and it lists and explains ten ways to enhance business owner leadership skills.
Business owners wanting to retain their trained and established employees, need to be aware that recent surveys show that a very high percentage of employees are currently looking to change employers, and should consider taking steps to create greater employee engagement within their businesses.
The costs associated with recruiting, onboarding, training and supervising new employees, is much higher than most business owners generally realise, therefore any action taken to assist in retaining existing employees is time and money well spent.
This excellent article, explains the dire situation which has evolved in the general workforce which has serious potential to disrupt businesses dependent on retaining good employees, and it offers a range of quality resources that business owners can access to learn more about employee engagement and how to improve it in any business.
You can engage your employees so effectively by simply showing them that they are truly valued. http://lucyharper.com/10-reasons-people-leave-company/
Most small businesses that employ staff, find that the level of motivation in individuals can vary remarkably, and even for individuals their motivation levels can rise or fall dramatically over time.
Sometimes it is hard for business owners to understand what motivates or demotivates their employees, and given the complex science behind motivational theory, it is not surprising that articles on the subject can be very weighty and at times incomprehensible.
This excellent article, suggests that trust is the key factor in determining staff motivation, and it provides a simple infographic that very neatly sums up the whole subject to allow a better understanding of the basics of employee motivation.
Trust is certainly part of it...what else?
Business owners everywhere, tend to loose a lot of sleep over tax issues and cash flow problems, which in turn create an unhealthy reliance on credit cards and the banking system by far too many business people.
Avoidance of situations that can lead to a business falling badly into debt, should always be a high priority for every business owner, especially those who want to see their businesses survive.
This excellent article, identifies three typical situations that small businesses often find themselves in, and it offers seven practical tips that can be followed to ensure that tax issues and cash flow problems are kept at bay In any business.
Tips that come from practical knowledge. Every startup should read this.
Two things that jumped out at me, Listen to your employees, clients and your market. The other was to reinvest profits to grow your business
As the EOY slowly approaches, these few reminders will help every small business end 2013 with stronger cashflow and lower tax liability.
Small and medium size business owners without a team of analysts or accountants on hand often wait for the final hour until reality sets in. The brutal reality of not enough sales, spending too much money, and hindsight of a poorly managed staff. Review the practical tips in theis article to start getting ahead of the game.
Small business owners are often reluctant to embrace new approaches to tried and proven ways of doing business, however the speed with which innovation is proceeding these days, can see those who adopt a wait and see approach being left far behind.
Business communications are one area where innovation is constant, and business owners need to be aware of the capabilities of new offerings, as well as being prepared to rapidly implement low cost and highly efficient means of improving the way in which any business communicates with its stakeholders.
This excellent article, introduces all of the tremendous benefits that Google + Hangouts can deliver to any business, and it provides seven tips on how a business can make the most of this free service that does not require great technical expertise to deploy.
Google+ Hangouts: 7 Tips to Boost Your Business's Communication
"Small business owners are often reluctant to embrace new approaches to tried and proven ways of doing business, however the speed with which innovation is proceeding these days, can see those who adopt a wait and see approach being left far behind.
This excellent article, introduces all of the tremendous benefits that Google + Hangouts can deliver to any business, and it provides seven tips on how a business can make the most of this free service that does not require great technical expertise to deploy."
Helpful tips to consider for your business...!
By now, most business owners are aware of the downside of low levels of employee engagement, yet few have embarked upon the wholesale changes required to achieve the high levels needed for a business to truly achieve sustainable success.
The process of raising employee engagement levels, involves connecting employees to your organization’s values, inspiring them to work toward its goals, giving them the tools they need, treating them as valued team members, and recognizing them for a job well done.
This excellent article, suggests that business owners should give a high priority to raising the engagement levels of their employees, and it offers 11 tactics to utilise to create real employee engagement.
We learned early on that our growth and success depended on our employees: how hard they worked, the ideas they had, how committed they were when times got tough, the types of relationships they formed with customers, and so much more. Keeping our employees inspired and happy, and honestly acknowledging how much we a