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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | Business Improvement | Scoop.it
Daniel Watson's insight:


Most small business owners would have a certain level of awareness of the sales funnel as portrayed in the image above, but may not be aware that for the last 100 years or more, most marketing activities of small business owners have been directed at moving potential customers further down the funnel, to the point where they eventually take action and purchase something.


Most current marketing by small businesses still tends to be designed with this particular sales funnel in mind, but like everything else, what was relevant 100 years ago, may be less relevant in today's vastly different consumer environment.


This excellent article, suggests that this widely accepted model is now flawed and it provides a new sales funnel model that all business owners should seriously consider, before they commit resources to future marketing endeavours. 

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Randi Thompson's curator insight, February 26, 2013 9:52 AM

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

Tia Ribary's curator insight, March 5, 2013 6:14 PM

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!

Business Improvement
Business Advice Professionally Filtered for Quality and Relevance to Owners and Managers of SME Businesses
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Topic Introduction

Topic Introduction | Business Improvement | Scoop.it


This topic is a large collection of professionally filtered, quality business improvement advice, prepared for the owners and managers of small to medium sized business enterprises in the English speaking world.


If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming as all such activity will be immediately deleted, and the perpetrators reported to the Scoop.it team.


Daniel Watson's insight:

 

This topic is fully searchable. Simply click on the funnel symbol in the tool bar and enter your search term or phrase, or alternatively scroll down the extensive list of key words to find the closest match to your query.

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10 Traits All Successful Entrepreneurs Share

10 Traits All Successful Entrepreneurs Share | Business Improvement | Scoop.it
While there isn't a foolproof map to entrepreneurial greatness, these qualities are consistent.
Daniel Watson's insight:


This is an interesting article that outlines 10 observed traits that appear to be common to the majority of successful entrepreneurs. If you are not the successful entrepreneur that you envisaged when you set out on your entrepreneurial journey, this may help to get you on track, or it may help you to decide once and for all, whether the entrepreneurial journey is the right path for you to continue along.

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How Social Media Can Be Your Best Source For B2B Leads

How Social Media Can Be Your Best Source For B2B Leads | Business Improvement | Scoop.it
We’ve all heard that social media does not work for B2B marketing. Well, I hate to debunk a myth, but this one has more holes in it than most BigFoot rumors. In fact, social media can very easily be your biggest source of leads for your company.
Daniel Watson's insight:


If you are a business owner, you are probably conscious of social media, but may have been led to believe that in the Business to Business sales space it does not generate enough leads to be worth your time. Think again, especially in respect to utilising the power of the LinkedIn platform, to generate quality leads for your business. This excellent article tell you how to succeed with LinkedIn as a preferred B2B social media lead generator.

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How To Double Your Small Business Revenue Stream

How To Double Your Small Business Revenue Stream | Business Improvement | Scoop.it
As a small business, you’re always looking for new ways to increase your revenue stream and add to your client base. From one month to the next, you can’t always guarantee how business wi…
Daniel Watson's insight:


The surest way to increase the revenue stream of any business is to consistently implement a small number of strategies and fine tune these as you monitor the results achieved. Implementing the five strategies outlined in this article, would be a great place to start, if your business needs to grow its revenue stream quickly.

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Catherine PB's curator insight, July 23, 12:37 AM

Intelligent words.  The other goal is to find the support you need at an affordable price.  The continual small business challenge.  I've been exploring solutions - contact me if you're interested.

Angela Heath's curator insight, July 24, 1:54 PM

It's good to be reminded of these basic tactics

Dorothy Retha Cook's curator insight, July 27, 1:32 PM

GOD IS CONCERNED ABOUT ALL THE ASPECTS OF OUR LIVES INCLUDING BUSINESS LEVEL HIS INCREASE IS MORE THAN ENOUGH NOT AS WE MAY SO THINK IT SHOULD BE BUT GOD PROVIDES NO MATTER GOD WILL CONNECT US WITH THE RIGHT PEOPLE.

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8 Time Buckets Every Business Owner Should Use to be Fully Effective

8 Time Buckets Every Business Owner Should Use to be Fully Effective | Business Improvement | Scoop.it
Business owners tend to struggle with time management. While innate creative talent cannot be taught, time management can.
Daniel Watson's insight:


Time just slips away from many business owners, resulting in them having to spend far more time than necessary, working in their businesses to achieve the outcomes they want. Often this is done at high personal cost and this does not need to be the case. To be more effective in business and in life, business owners need to be smarter, in respect to where they allocate their time. Great articles such as this one, offer excellent guidance on how to achieve this objective.

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EM Matthews's curator insight, July 15, 2:36 PM

"The more hurried I am, the more behind I get!" This is a common shortfall for professionals trying to get it done. It's not simply a matter of needing to re-look priorities and time management, our very health is at stake! These 8 time buckets will help show you where your priorities should be...and still leave time for business!

Wayne McCarthy's curator insight, July 15, 5:57 PM

Great insights,....a must  read for all business owners!!

Saadia Asif's curator insight, July 16, 4:26 AM

Managing your time is a challenge for all of us, but entrepreneurs face it more often than most.  The desire to succeed, seeing the link between your time and effort and that success often makes the decision difficult. But making time is essential - and using time buckets can help you understand how you are utilizing it and more importantly, how you can manage it better. 

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Social Media Marketing Tips for those Spare 15 Minute Windows in Your Day

Social Media Marketing Tips for those Spare 15 Minute Windows in Your Day | Business Improvement | Scoop.it
Has this ever happened to you? Have you ever had those brief moments in your day where you have like 10-20 minutes and you’re not sure what to do?
Daniel Watson's insight:


While it may always be difficult to set aside sufficient time in large blocks, to improve the outcomes of your social media marketing, you can achieve progress by effectively utilising those 15 minute or so gaps in your schedule that often pop up as you work through the day. In order to effectively use these short breaks to market your business via social media, it helps to have guidance as to what can be effectively done in that time frame, and this article provides good tips that you can use to this end.

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How to Reduce Small Business Debt

How to Reduce Small Business Debt | Business Improvement | Scoop.it
If you're an entrepreneur and you have debt, you're not alone. In this
guide we cover strategies you can use to reduce your small business debt.
Daniel Watson's insight:


Debt can crush a small business if not managed correctly, and escalating levels of debt need to be tamed, and action taken to reduce the total indebtedness. Reducing debt requires a strategic response, and this article provides the basics on how to start reducing debt, in any small business.

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Faith Wanyi's curator insight, July 8, 10:36 AM

Being a small business owner, i can relate with some of the common mistakes that people do. I found these tips very useful.

SENAME Interactive's curator insight, July 10, 2:10 AM

It is always good to plan financial before embarking business. You should always have a financially back up and plan B to help you lead your daily life.

SENAME Interactive's comment, July 10, 2:12 AM
@Jeremy Barton, Yes, it is really difficult...at one point of time we will let it go.
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18 Extraordinary Lessons Learned From Interviewing The World’s Top SaaS Entrepreneurs

18 Extraordinary Lessons Learned From Interviewing The World’s Top SaaS Entrepreneurs | Business Improvement | Scoop.it
We’ve learned a lot from businesspeople at the top of their game. Here are some of the biggest takeaways.
Daniel Watson's insight:


Businesses at the cutting edge of technology that is designed to help businesses to be more successful, are run by clever entrepreneurs. These people in creating and sustaining high risk enterprises, have learned many lessons that others less able can benefit from taking note, and where applicable, apply the lessons to improving their own businesses. It would be a rare business owner that could not find one or two ideas here to immediately implement for the benefit of their business.

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How to Overcome 8 Common Productivity Killers

How to Overcome 8 Common Productivity Killers | Business Improvement | Scoop.it
Here are 8 of the productivity killers that were preventing me to work efficiently and how I overcame them.
Daniel Watson's insight:


Whether you work from an office or from home, you need to be conscious of common productivity killers, and if you find yourself being trapped by any of these, you need to know how to escape from them quickly. This article contains some great tips that should help anyone who finds they are not being as productive as they need or want to be in their business.

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Jean-Guy Frenette's curator insight, June 30, 11:04 AM

PDGMan

SageRave of Get Custom Content's curator insight, June 30, 6:25 PM

How many of these greet you over the morning coffee cup?

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4 Tips to Successful Small Business Storytelling

4 Tips to Successful Small Business Storytelling | Business Improvement | Scoop.it
By incorporating storytelling into their content marketing strategy effectively, companies are able to enhance revenue as well as brand loyalty...
Daniel Watson's insight:

  

Stories can be compelling, and small businesses that incorporate storytelling in the content they share as part of their marketing strategies, can significantly enhance the memorability of their brand. Telling stories that hit the mark is easier said than done, and this article provides a clear roadmap for business owners to use to successfully incorporate storytelling into their content prepared for marketing purposes.

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