If you own or operate a small to medium sized business, time spent browsing this topic will prove to be time well spent. Find quality articles on specific subjects or simply look for inspiration on how to improve your business outcomes without spending hours on internet searches (I do the searching and filtering to ensure what you find here is both useful and can be implemented with a high degree of confidence).
Marketers have to be strategic when they use social media for business. Otherwise social content can get lost in the massive amount of interactions.
Daniel Watson's insight:
It is surprising how many businesses are not utilising social media marketing to deliver more customers or clients their way. Even more surprising, is the number of businesses, that still have no social media presence at all. For any business owner yet to dip their toes in the water, this article is a good read, and it provides a great introduction to the subject (and hopefully impetus for some to finally embrace the future).