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Small Business Tips for Building Brand Awareness

Small Business Tips for Building Brand Awareness | Business Improvement | Scoop.it
Daniel Watson's insight:


One of the least appreciated, of many of the hats worn by most small business owners, is that of being the brand manager for their business.


Finding time to do the work necessary to effectively build a brand, and then create sufficient brand awareness in the market, is tough at the best of times and almost impossible if you lack the know how.


This excellent article, explains exactly what brand awareness is and why it is important, and it provides a range of tips that any business owner can utilise to build awareness of their own business brand.

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Randi Thompson's curator insight, February 7, 2013 7:51 AM

What are you doing to build awareness about your businesses brand?  Do people recognize your business yet?

Sigrid de Kaste's curator insight, February 7, 2013 7:42 PM

This is a great article with step by step ideas to build your brand...something Stickybeak Marketing fully endorses and practices for it's clients...

Business Improvement
Quality and Universally Applicable Advice for Owners and Managers of Small to Medium Sized Businesses
Curated by Daniel Watson
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Topic Introduction

Topic Introduction | Business Improvement | Scoop.it

 

If you own or operate a small to medium sized business, time spent browsing this topic will prove to be time well spent. Find quality articles on specific subjects or simply look for inspiration on how to improve your business outcomes without spending hours on internet searches (I do the searching and filtering to ensure what you find here is both useful and can be implemented with a high degree of confidence).

 

 

Daniel Watson's insight:

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

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shantiM's curator insight, April 4, 9:00 PM

 

If you find this topic useful, please follow it and share this link http://www.scoop.it/t/business-improvement with other business owners and managers in your network.

 

Comments on articles are always welcome, as are suggestions for improvement of the topic, but please refrain from spamming. 

 

Liza Dcruz's curator insight, August 2, 12:44 PM

Flowers

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The Complete Guide to Facebook Advertising

The Complete Guide to Facebook Advertising | Business Improvement | Scoop.it
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions.
Daniel Watson's insight:

 

If you are convinced that marketing your business through paid advertising on Facebook will work for your business, but paid social media marketing is new to you, then this is a great guide to follow.

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An Introduction to Social Media Marketing

An Introduction to Social Media Marketing | Business Improvement | Scoop.it
Marketers have to be strategic when they use social media for business. Otherwise social content can get lost in the massive amount of interactions.
Daniel Watson's insight:

 

It is surprising how many businesses are not utilising social media marketing to deliver more customers or clients their way. Even more surprising, is the number of businesses, that still have no social media presence at all. For any business owner yet to dip their toes in the water, this article is a good read, and it provides a great introduction to the subject (and hopefully impetus for some to finally embrace the future).

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