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financial measure to determine how well and organization is doing. But those are the wrong measures for these times. Early in the industrial era what mattered
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Intangible capital creates human connectivity to an organizations strategic purpose and leverages structural capital to attract relational engagements with key stakeholders seeking the value created.
Networking requires focus and follow-up to develop and nurture valuable business relationships.
Contrary to popular belief, customers are less interested in price than in these six things.
B2B customers want the following six things from the people who sell to them:
Customers want you to do your homework before talking with them. They resent it when you ask questions that can easily be answered by a few minutes on the Web.
Customers, like everyone else, must cope with the complexities of business. They want you to make what you're selling simple but without being simplistic.