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12 digital health companies get a huge shout-out from Apple in new ad

12 digital health companies get a huge shout-out from Apple in new ad | Business, Human and Digital transformation | Scoop.it
Apple features 12 digital health products in its new iPhone 5s ad ranging from apps to track your work out to devices to analyze your form.
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What's in pharma's future? Patient centricity, healthcare services, competition with big data firms

What's in pharma's future? Patient centricity, healthcare services, competition with big data firms | Business, Human and Digital transformation | Scoop.it
A survey by EyeforPharma looks at trends impacting future of the life sciences industry like patient centricity, big data companies, and moving "beyond the pill."
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Value of social media in healthcare is already outlined – just not realized

Value of social media in healthcare is already outlined – just not realized | Business, Human and Digital transformation | Scoop.it

For whatever reason – whether it’s budget, time, buy-in or understanding – healthcare hasn’t fully embraced social media. But luckily the ePatient movement has already—perhaps unknowingly—done the grunt work and outlined the tenets of realizing social media’s value in healthcare. Patient engagement thought leaders, such as Dave deBronkart (@ePatientDave), have been indirectly driving home the values of optimal social media use for quite some time.

In the following Perspectives by Fenton + TEDMED video, ePatientDave with commentary from James Merlino, Chief Experience Officer at the Cleveland Clinic, outline the “5 Es of the ePatient,” which parallel the values health organizations should keep in mind when engaging their audiences using social media.

5 Es of the ePatient and social media
Let’s take a look at the “5 Es of the ePatient” Dave mentioned in the video, and connect them with social media:

Engaged – Like patients, consumers like to be offered opportunities to build relationships with the people behind the organizations that are getting their hard-earned money. Wouldn't you want to have a good relationship with the doctor who has more intimate knowledge about you than most family? I would like to know care is more than a transaction. When it comes to social media, that means sharing content that serves the need of your audience first, sparks conversation and ultimately catalyzes a discussion – first steps in any meaningful relationship. Infographics, photos, videos, Google + hangouts not only share their appeal to the digital eye, but also gives consumers that oft-absent feeling of humanity in the digital interaction.

Educated – While there is a push to educate patients on their care options and health management, there is a parallel need for consumers to know why a product or service is a solution to a REAL problem. While engagement will bring audiences to your door, educating them on the value proposition of actively participating - both on and off the web - ensures they have the tools necessary to know if they want to start a long-lasting relationship. It’s a courting process. 

Empowered – An empowered patient is one that can claim self-reliance, just as an empowered consumer doesn’t need an organization to tell them what decisions to make. Empowered consumers are essential to an organization’s growth as they are the marketplace compass - guiding those who listen toward finding answers that matter. When the time comes, use social to welcome feedback. While it’s scary to arm consumers with a public voice, listening to them – the ultimate stakeholder – allows organizations to stay relevant with some of the best and uninhibited market intelligence out there. The transparency of your efforts will not go unnoticed by other consumers in the social space - in fact, it's the new normal. 

Equipped – Armed to the teeth with empowerment and valuable information, an equipped patient then has the tools to manage his or her own care. Like patients, consumers want to be autonomous. Equipping consumers with resources and information solidifies organizations and companies as a staple in the consumer growth process. Look for your equipped consumers as they are gold mines for testimonials and social proof to get their friends in line to see what the “fuss” is all about. Give them your attention and a stage to share their stories, they'll give you pure gold in return. 

Expert – Rinse and repeat. Over time, as patients are more included in their care, they become experts in it. Fostering this relationship over the course of a lifetime not only makes stakeholders an expert on an organization’s value, but positions that organization as the expert and thought leader in its respective industry – whether it’s healthcare, health IT or any other for that matter. When you go to the local coffeehouse every morning for that quintessential cup of joe, don’t you know EXACTLY how it tastes, how it’s made and the friendly barista that makes it? You're an expert.

Patients can always find a new doctor, hospitals a new technology, companies a new consultant. The name of the game in social media is value – and when done with the consumer at heart, we are only looking at a brighter and healthier healthcare ecosystem.

 


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NIH 3D Print Exchange / « Discover, Share, Create, Learn, Engage » !

NIH 3D Print Exchange / « Discover, Share, Create, Learn, Engage » ! | Business, Human and Digital transformation | Scoop.it
Cette semaine, pas de longue tribune mais plutôt un partage d’une information qui me paraît essentielle et symptomatique, dans le sens positif du terme, de notre époque. Le National Institute of He...

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Salesforce connecte les Google Glass à son CRM

Salesforce connecte les Google Glass à son CRM | Business, Human and Digital transformation | Scoop.it
Le spécialiste du Cloud propose d’aider les entreprises à développer des applications destinées aux wearables. Les données issues des objets connectées pourront être automatiquement rentrées dans le CRM de l’éditeur.

Via Rémy TESTON
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Hibou, la solution domotique nomade pour les malvoyants

Hibou, la solution domotique nomade pour les malvoyants | Business, Human and Digital transformation | Scoop.it
A l'origine du projet Hibou, la volonté de créer un outil pratique et complet pour les personnes en manque d’autonomie. La startup bordelaise Hibou Solutions, a créé HIBOU, un dispositif de communication innovant destiné aux personnes malvoyantes et aux personnes en perte d’autonomie.

Via Rémy TESTON
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Salesforce Wear aide à développer des applications pour les Wearables !

Salesforce Wear aide à développer des applications pour les Wearables ! | Business, Human and Digital transformation | Scoop.it
Salesforce.com lance une plateforme Wear pour aider les développeurs à réaliser des applications pour les vêtements et accessoires connectés.

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Do You Have A Data Strategy?

Do You Have A Data Strategy? | Business, Human and Digital transformation | Scoop.it
The ongoing digitalization of our environment has created a vast amount of data about just about every aspect of what we get up to. Every page we visit, every click, every search engine term, every purchase is recorded in a log file and associated either with our online identity if [...]

Via Lionel Reichardt / le Pharmageek
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Les géants high-tech se soucient de notre santé

Les géants high-tech se soucient de notre santé | Business, Human and Digital transformation | Scoop.it
Apple, Google ou encore Samsung préparent des appareils et des services pour nous aider à rester en forme.

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Apple présente HealthKit : un hub pour les objets connectés orientés santé - le Web des Objets

Apple présente HealthKit : un hub pour les objets connectés orientés santé - le Web des Objets | Business, Human and Digital transformation | Scoop.it
HealthKit se présente comme une plateforme qui peut récupérer les données issues des capteurs d'activités, des balances connectées, des moniteurs de fréquence cardiaque, des tensiomètres connectés et des lecteurs de glycémie.
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Leading Digital Transformation with Andrew McAfee and HBR - YouTube

Digital transformation is reshaping modern life and particularly the relationships between enterprises and their customers. In this recorded webinar, Andy Mc...
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L'Oréal déclenche son offensive mondiale dans le e-business

L'Oréal déclenche son offensive mondiale dans le e-business | Business, Human and Digital transformation | Scoop.it
Pas moins de 200 sites web, pour l'essentiel marchands, vont être lancés ces prochaines années, avec pour objectif de réaliser 8% du chiffre d'affaires d'ici 2017, dont une grande partie en direct. Un objectif ambitieux qui ne doit pas se faire au détriment de la distribution traditionnelle.
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L'industrie pharmaceutique menacée

L'industrie pharmaceutique menacée | Business, Human and Digital transformation | Scoop.it
PHARMACIE :
« En annonçant un niveau d'économies de 3,5 milliards d'euros sur les trois prochaines années sur le poste...
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When the “Digital Physician” is Just the…Physician | PM360

When the “Digital Physician” is Just the…Physician | PM360 | Business, Human and Digital transformation | Scoop.it
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Cue pairs with your phone to monitor flu symptoms and Vitamin D levels

Cue pairs with your phone to monitor flu symptoms and Vitamin D levels | Business, Human and Digital transformation | Scoop.it
San Diego-company, Cue, created the smartphone accessory to analyse blood and saliva on-the-go, and monitor health on a molecular level.
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Du digital a l'objet : l'impression 3D prochaine révolution médicale ?

Du digital a l'objet : l'impression 3D prochaine révolution médicale ? | Business, Human and Digital transformation | Scoop.it
L’impression 3D est considérée par certains comme la prochaine révolution industrielle et qui dit révolution dit bouleversements technologiques, économiques et sociétaux. La santé est un domaine d’...
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Salesforce connecte les Google Glass à son CRM

Salesforce connecte les Google Glass à son CRM | Business, Human and Digital transformation | Scoop.it
Le spécialiste du Cloud propose d’aider les entreprises à développer des applications destinées aux wearables. Les données issues des objets connectées pourront être automatiquement rentrées dans le CRM de l’éditeur.

Via Rémy TESTON
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Communiqué de presse - Sanofi et Medtronic vont nouer une alliance stratégique dans le diabète pour améliorer le vécu et les résultats cliniques des patients

Communiqué de presse - Sanofi et Medtronic vont nouer une alliance stratégique dans le diabète pour améliorer le vécu et les résultats cliniques des patients | Business, Human and Digital transformation | Scoop.it
Paris et Minneapolis (Minnesota) - Le 14 juin 2014 - Sanofi (EURONEXT : SAN et NYSE : SNY) et Medtronic, Inc. (NYSE : MDT) annoncent aujourd'hui la signature d'un accord de principe en vue de...

Via Matthieu BOYER, Lionel Reichardt / le Pharmageek
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What is Health 2.0?

What is Health 2.0? | Business, Human and Digital transformation | Scoop.it

What is Health 2.0?

The Journal of Medical Internet Research defines Health 2.0 as –

“the use of a specific set of Web tools (blogs, Podcasts, tagging, search, wikis, etc) by actors in health care including doctors, patients, and scientists, using principles of open source and generation of content by users, and the power of networks in order to personalize health care, collaborate, and promote health education.”

The “2.0” moniker in Health 2.0 is a play on Web 2.0 which refers to the second generation development of the Internet characterized by the change from static web pages to easily shareable, dynamic, user-generated content tools such as blogs, wikis, social networks, video-sharing sites, mashups, hosted services and web-based software applications.

In simple words, Health 2.0 can be defined as the use of web 2.0 or social media tools to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in healthcare in order to achieve better health outcomes.

How is Health 2.0 used in healthcare?

Social media changes the traditional one-to-one patient-doctor dialogue to one-to-many and many-to-many dialogues between doctors-patients, patients-patients and doctors-doctors at a phenomenal speed. This fundamental change in how people in the healthcare ecosystem interact with each other opens up the possibilities for many novel applications of social media in healthcare such as:

Patients and physicians interact via social media to promote awareness about diseases, precautions and other health-related information with each other.Consumers use social media to meet their health-related wants, needs and preferences.Online applications like WebMD offer platforms for both consumer and physician-moderated health-related conversations.Healthcare organizations use online communities for disease management. For example, Inspire.com offers patients 24/7 access to its peer communities.Clinical investigators and contract research organizations use online communities to recruit volunteers for clinical trials.Some sites allow patients to upload detailed information about their conditions through Personal Health Records and receive information from similar patients.Online applications are used in health professional trainings for collaboration to share cases and opinions.Public health and regulatory agencies use social media tools for public health campaigns and announcements.Web applications are used for treatment, physician and hospital selection and medical expense comparisons.

Current Market and Industry Trends

The Health 2.0 market is typically included in the Health IT market and hence no separate market estimations for the use of social media in healthcare exist. However, the use of social media in healthcare is rapidly increasing. Since the GCC has the highest smartphone penetration rates among high-use countries, the highest daily app use, and some of the highest rates of social media usage, Health 2.0 is being rapidly adopted in this region.

According to a Health Research Institute survey, 42% of consumers are using social media to access consumer reviews of treatments, physicians and hospitals. 25% have posted about their health status at least once and 20% have joined a health-related forum or community.

However, the most important takeaway is that more than 80% of consumers in the age group 18-24 are using social media to access and share health information and 40% of them say that social media strongly affects their healthcare-related decisions.

A Google/Complete Hospital study sheds more light on the impact of information technology in healthcare: 84% of patients used both online and offline sources for hospital research, 77% of patients used search prior to booking an appointment, 61% of prospective patients looked at 2+ hospital websites before converting, YouTube traffic to hospital sites has increased 119% YoY, 30% of patients who watched an online video booked an appointment, 1 out of 3 patients used mobile devices daily, and 44% of those researching on a mobile device booked an appointment.

Hospitals increasingly are using social networks for promotional purposes and to gauge consumer experiences with their organizations. More than 700 of the  5,000 U.S. hospitals have a social media and social networking presence to enhance their ability to market services and communicate with stakeholders.

Future trends in the use of social media in healthcare may include:

Healthcare professional societies may be replaced by online networks.Nonprofit foundations may use healthcare and recreational sites to educate their stakeholders and mobilize them for health-related campaigns.Public health organizations may use social networks to reach the public quickly and alert them about disease outbreaks, vaccination drives, quarantines, evacuations and policy debates.Hospitals may use social media to help patients understand their treatment options, engage in crisis management and get feedback.Pharmaceutical and biotechnology companies may mine physician data on physician networks.Medical companies may train physicians on their products using social networks.

Healthcare companies will increasingly take a more proactive approach to integrate social media information for use in customer interactions to meet their needs and deliver value. And those who hesitate to do so will experience a severe disadvantage in communicating the true value they deliver.


Via Plus91, Lionel Reichardt / le Pharmageek, Paris Healthcare Week
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Cinq entreprises imaginent les futurs usages des Google Glass

Cinq entreprises imaginent les futurs usages des Google Glass | Business, Human and Digital transformation | Scoop.it
Dans le cadre de son programme « Glass at Work », Google a donné la liste des premiers partenaires amenées à réfléchir sur les opportunités business de ses lunettes connectées.

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Sanofi launches ‘Monster Manor’ diabetes app | Pharmafile

Sanofi launches ‘Monster Manor’ diabetes app | Pharmafile | Business, Human and Digital transformation | Scoop.it
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.

Via Lionel Reichardt / le Pharmageek
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Google Fit, la plateforme orientée santé et fitness pour concurrencer Apple et Samsung - le Web des Objets

Google Fit, la plateforme orientée santé et fitness pour concurrencer Apple et Samsung - le Web des Objets | Business, Human and Digital transformation | Scoop.it
Google envisage de lancer le service Google Fit, une plateforme orientée santé ayant pour but de collecter et agréger les données issues de capteurs d'activité et des applications dédiées au quantified self et à la santé.
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Apple préparerait une ligne de vêtements connectés - le Web des Objets

Apple préparerait une ligne de vêtements connectés - le Web des Objets | Business, Human and Digital transformation | Scoop.it
Apple se prépare à lancer une ligne de vêtements connectés. La rumeur parle d'une commercialisation courant 2015. Apple aurait formé une équipe de 800 personnes travaillant sur ce projet de vêtements connectés.
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Spire : un objet connecté pour mieux respirer

Spire : un objet connecté pour mieux respirer | Business, Human and Digital transformation | Scoop.it
Ce capteur détecte votre respiration et en déduit votre état d’esprit. Le but : vous aider à déstresser ou retrouver votre concentration. Prometteur.

Via Rémy TESTON
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Nespresso : ” Les canaux, ça n'existe pas. L'important c'est le client. ”

Nespresso : ” Les canaux, ça n'existe pas. L'important c'est le client. ” | Business, Human and Digital transformation | Scoop.it
Entreprise montrée en exemple pour la qualité de son expérience client, Nespresso allie à la fois une stratégie mondiale, avec des égéries telles que George Clooney ou Penelope Cruz, mais aussi des innovations ultralocales. Retrait en point de vente dans l'heure pour les membres du club, mais aussi boutique entièrement automatique et, prochainement, robots dans les aéroports, la prestigieuse marque mise sur l'innovation pour faire des membres du club Nespresso des clients privilégiés.
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