From the related blog post
"Few could argue that storytelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
The Foundation recognizes a big opportunity in this intersection of story and technology, and has launched a project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of the poor and vulnerable around the world.
We drew the insights and ideas in this report from interviews and roundtable discussions with thought leaders in entertainment media and news, brand strategy, technology, philanthropy, government, nonprofits, and business."
Read the blog post to find out more about the background of this report, as well as what the foundation's next steps are. You can also download the report (same as above SlideShare) as a pdf.
Via Kim Zinke (aka Gimli Goose)