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5 Tools to Research the Demographics of Your Twitter Followers

5 Tools to Research the Demographics of Your Twitter Followers | Business Help | Scoop.it
Included are some great apps that will let you get the proper stats to start engaging your Twitter followers in a real and very dynamic way.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 8, 2013 2:21 AM

A great list of tools to check out:

 

- SalesForce Marketing Cloud

- SoDash

- BirdSong

- KnowYourFollowers

- Ad.ly

 

Have you used any of them? 

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How to Create Consistently Great Content for the Long Haul

How to Create Consistently Great Content for the Long Haul | Business Help | Scoop.it
Want to know a powerful secret weapon you can use in your quest for better creative output?
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4 Ways To Build Your Presence On Social Media

4 Ways To Build Your Presence On Social Media | Business Help | Scoop.it
For some social media is still a mystery and with so many new platforms being built, the social media landscape can get confusing. The goo (RT @zaibatsu: RT @mistygirlph: 4 Ways To Build Your Presence On Social Media
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Four ways women are changing social media

Four ways women are changing social media | Business Help | Scoop.it
News, style and advice for professional women through the filter of success (Four ways women are changing social media: http://t.co/3XOVVyCJbE)
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4 Social Media Marketing Lessons From The Top Colleges | Business 2 Community

4 Social Media Marketing Lessons From The Top Colleges | Business 2 Community | Business Help | Scoop.it
Harvard University’s official Facebook page currently boasts over 2,437,000 ‘Likes.’ Lest that sound like just another big number, consider that the (4 Social Media Marketing Lessons From The Top Colleges http://t.co/GauljFJA3F...
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Scheduling Your Blog: How Often and Best Times to Publish | Social Media Today

Scheduling Your Blog: How Often and Best Times to Publish | Social Media Today | Business Help | Scoop.it
Once you’ve discovered the best times to blog, being consistent with your publishing schedule also increases SEO value and encourages readers to come back regularly for more... If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog. The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you. Blogging Frequency Best Practices Although it takes some experimentation to find the best publishing schedule, there are a few general guidelines that always apply....
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10 Social Media Time Management Tips for Small Business - Forbes

10 Social Media Time Management Tips for Small Business - Forbes | Business Help | Scoop.it
10 Social Media Time Management Tips for Small Business
Forbes
Social media is one of those things that small business owners know they need to do, but they are not quite sure how to find the time to do it.
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10 Social Media Secrets from the Social Scientist | Jeffbullas's Blog

10 Social Media Secrets from the Social Scientist | Jeffbullas's Blog | Business Help | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.
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Social Media and Grammar: The Standardization of Internet-Related Terms – Part One | Business 2 Community

Social Media and Grammar: The Standardization of Internet-Related Terms – Part One | Business 2 Community | Business Help | Scoop.it
There comes a point where style guides and dictionaries need to be updated, especially as terminology is introduced, evolves and stays implanted in the (Social Media and Grammar: The Standardization of Internet-Related Terms – Part One
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How to manage multiple social media accounts

How to manage multiple social media accounts | Business Help | Scoop.it
Social media has become an integral part of a business’ marketing strategy.
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How to rock social media in just 30 minutes a day

How to rock social media in just 30 minutes a day | Business Help | Scoop.it
Social media has become an invaluable marketing and communications asset for many organisations over the last few years but it also represents yet another task for marketers and business owners to cram into their already busy schedule.
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Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today

Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today | Business Help | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts. ... Content Marketing will help you kill it on the SEO front, as search engines get smarter at delivering the right information to users, content marketing needs to be at the centre of any SEO strategy. Google for instance now heavily weights social sharing and link buzz, the more engaging and shareable your content is, the better your SEO rankings. Google will also heavily favour content it feels is relevant to its users, so your content has to be excellent....
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How Social Signals Affect SEO

Do social signals really play a big role in SEO?  We know for certain that social media plays an essential role in increasing website traffic and creating awareness for your brand.

 

But can social signals also improve your rankings? Yes, they can.

 

Read more at: http://www.business2community.com/seo/how-social-signals-affect-seo-0448528


Via Antonino Militello
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Martin (Marty) Smith's curator insight, April 1, 2013 9:13 AM

Use Social Signals or Drown
that was the choice Google faced. They could fight against the social tide or use it. Then Navneet Panda stepped up with his new machine code algorithm and Google could use social signals to see just how clean or dirty our rooms really are/were. 

Are social signals important to SEO? Absolutely. Is SEO still important to your ability to generate converting traffic? Absolutely.  

Recently I wrote Storytelling Is The New SEO (on Slideshare) because one of the secret implications of social signals being used so extensively by search engines is we must create content that engages and is shared.

 

Not all content is up to that task, or, more accurately, our execution of some types of content such as heavily lawyer influenced terms is not up to the task of being shared.

My advice is to ONLY have content on your website someone will want to share.  

 


Storytelling Is The New SEO
http://www.slideshare.net/martinmartysmith/storytelling-new-seo  

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20 Reasons To Switch To Google+ [Infographic]

20 Reasons To Switch To Google+ [Infographic] | Business Help | Scoop.it
I must say that I have gotten more and more into Google+. Little by little I am finding my way around the interface and approach.

 

However, for some reason, I’ve had trouble picking up this social networking service and really rolling with it. There’s something about it that doesn’t meet me halfway, so to speak. I have had a way better first impression when it comes to Pinterest for example, and it seems like so have a lot of other people as well. It’s not that I don’t want to use Google+ or don’t like it, it’s just that it hasn’t struck me as the next go to service to engage. It feels like a copy of a copy almost.

 

 


Via Laurens ten Hagen
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