Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud.
Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in. The assignment is to make it viral, make it something people will watch or click on...
Here's another example of the people in company leadership, resting on their laurels. Once a leader in the nascent internet business models, now a dinosaur, WebMD has forgotten about innovation and how to keep up with the competition. Or maybe they didn't think they had any competition.
This statement blows me away:
"We have begun the process of rationalizing our infrastructure to streamline operations and reduce costs while we make the reinvestment and changes necessary to position the company for long term growth."
1. Why are they just now beginning? That needs to be an ongoing process, not a reactive event when things go very wrong.
2. Why are they just now thinking about reinvestment strategies? What have they been investing in? Executive bonuses? Boondoggle management trips to the Caribbean?
3. Why did it take a significant change in their quarterly results to just now strategize about positioning for long-term growth? Isn't that what a competent board of directors is supposed to do? Isn't that what a solid executive management team is supposed to do? Have you been sleeping for the last 5 years?
If you are in business or run a business, you may want to pull your head out of your arse and see what your competition is doing, how the industry directions are changing, what disruptive business approaches, business models, technologies and startups are on the horizon. Who in your industry is getting funded by VC firms? Might want to pay attention to those.
These days, people in the leadership chairs at big corporations need to watch carefully what's going on around them, or the stars of the past will just wither away.
I'm sure the laid off and remaining employees at WebMD will be bolting to greener pastures to companies who remain leaders in their fields. Those leaders are the ones that remain innovative and can still move fast enough to out-compete and out-collaborate. No matter how big or small the company.
Too bad WebMD can't.
Contact me if you want some help figuring out what your competition is up to, and what you can do about, so you can thrive.
CxO To Go
Health information provider WebMD Health Corp. is expected to announce major layoffs...
Vera L. Dordick brings us her insights on working with a professional coach, and she had many questions herself: What happens during coaching sessions? Is the coach my cheerleader? My taskmaster? My shrink?
Even the big companies forget to stick with the fundamentals of marketing. With a single campaign, any company, small or large, can confuse their customers and target market to the point of non-participation. When your company has an established tribe, and you try and bring in a strange, new tribe, what do you expect?
The new marketing campaign and pricing strategy for JCPenney was supposed to boost...
Richard Branson: Founder at Virgin Group Why aren’t more business leaders online? Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand. We are seeing progress every day...
Colorado PERA has launched a new investment vehicle that will make millions of dollars available to Colorado’s business community. The capital will be earmarked for Colorado businesses that have a nexus to Colorado and currently have the support of a financial sponsor. The new fund may also consider uniquely-structured capital formation opportunities to private equity and venture capital firms targeting Colorado-based opportunities.....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.