Business Growth through Online Sales and Marketing
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Business Growth through Online Sales and Marketing
Looking at how to grow a business through Online Sales and Marketing
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Write to Get Read -- Essential Web Copywriting Tips by Interaktiva Digital ... - MarketWatch (press release)

Write to Get Read -- Essential Web Copywriting Tips by Interaktiva Digital ... - MarketWatch (press release) | Business Growth through Online Sales and Marketing | Scoop.it
Write to Get Read -- Essential Web Copywriting Tips by Interaktiva Digital ...MarketWatch (press release)"Effective web copywriting is one of the most essential online marketing tools to attract, retain and convert customers," says David Uribe, Vice...
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Top 5 Tips For Your Online Marketing Success [ Infographics 2012 ]

Top 5 Tips For Your Online Marketing Success [ Infographics 2012 ] | Business Growth through Online Sales and Marketing | Scoop.it
Learn Top 5 Tips For Your Online Marketing Success from an interesting Infographics 2012.
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Always Be Optimizing: Don't Forget Your Digital Marketing Crew ...

Always Be Optimizing: Don't Forget Your Digital Marketing Crew ... | Business Growth through Online Sales and Marketing | Scoop.it
'Always be closing' has been the most famous sales phrase for decades. 'Always be optimizing & improving' should be more than a mantra for.
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Top 3 Free SEO Tools of 2012 | SEO Journalist - SEO Tutorials and ...

Top 3 Free SEO Tools of 2012 | SEO Journalist - SEO Tutorials and ... | Business Growth through Online Sales and Marketing | Scoop.it
Search Engine Optimization was first brought by Bruce Clay and John Audette in 1997. Initially the algorithms of the search engine were quite simple and easy.
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Influential Marketing Blog: 5 Insights From The 2012 Social Media Marketing Industry Report

 

Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing. Based on the responses of over 3800 surveyed marketers, the report offers an interesting look at how businesses are using social media to grow and promote their businesses.

 

As with any surveys of this type, you have to remember that the people who responded are already a self selected audience of business owners who care about social media. So it's not surprising when the survey reports that "94% of respondents indicated they are employing social media for marketing purposes."

 

Still in reading over the report, there were several conclusions that I took from reading between the lines that I found interesting for anyone who is grappling with the challenge of how to effectively integrate social media into their marketing.

 

1. Marketers are overly focused on measurement and not concerned enough with strategy.

In perhaps the most telling section of the report, marketers were asked about the "top 10 social media questions they want answered." Coming in at #1 was all about measurement. All the way down at a sad #6 was strategy. In a nutshell, this is the reason why so many businesses struggle to describe the value they see from social media. If you focus on how to measure what you're doing without having a good strategy for WHY you're doing it - you've already failed.

 

2. The lines between "social" and "non-social" are misunderstood and don't depend on platform.

Late in the report, marketers were also asked about how they will change "non-social marketing" in the future. Search engine optimization, event marketing and webinars were all on the list of "non-social" marketing. One problem with this is that a webinar featuring a live Q&A is inherently more "social" than a Twitter feed used only to blast out messages. The truth is, being "social" with your marketing has little to do with the platform you choose, and more to do with how you choose to use it.

 

3. Great writing and video production skills are still undervalued.

For all the buzz about content marketing, many businesses still undervalue the importance of actually being good at content creation. Not everyone can write or produce compelling video. Today more than ever, there should be a premium for marketers who are gifted writers and producers. The ones who can craft an engaging message in as little as 140 characters. Or do an in depth blog post that will be relevant for more than just a few hours. Simply committing to produce more crap video or hastily written blog posts will no longer be enough. When content is a commodity, quality content is king.

 

4. "Social" businesses don't do daily deals (or at least they don't admit to it).

Daily deals did not fare well in the survey, as "more than 72% of marketers have no plans to use daily deals." Also reported in the survey was the dismally low number of only 12% of marketers planning increase their use of sites like Groupon or LivingSocial. Marketers who responded to this survey on SocialMediaExaminer.com are typically social media savvy. More than any other result, I think this distaste of daily deals is definitely overstated as plenty of less social media savvy businesses are still actively using these sites to drive sales and exposure.

 

5. Platforms still drive interest, but integration should be the ultimate goal.

The survey overall offered a lot of insights into the platforms that marketers were interested in using. For the second year in a row, YouTube/video was the "top area where marketers plan on increasing their efforts." In addition, Google+ and Pinterest were both hot platforms that marketers wanted to learn more about. Almost nowhere in the entire survey did any marketers highlight the challenge or importance of integration across all of these disparate platforms. That is already a huge challenge and one that I believe will continue to grow this year.

 

The full report was just published this morning and is now available for FREE download until April 19th at http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/


Via Simon London
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3 Ways to Prepare Now for Upcoming Google Search Changes - BusinessNewsDaily

3 Ways to Prepare Now for Upcoming Google Search Changes - BusinessNewsDaily | Business Growth through Online Sales and Marketing | Scoop.it
BusinessNewsDaily3 Ways to Prepare Now for Upcoming Google Search ChangesBusinessNewsDaily"This major change serves as a call-to-action for marketers to re-evaluate their on-site and brand message," Kenneth Wisnefski, founder and CEO of search...
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Socializing the enterprise is serious business

Socializing the enterprise is serious business | Business Growth through Online Sales and Marketing | Scoop.it

Krystal Peak writes:

 

'As technology and tech user processes evolve, the business environment will be adapting to make the working process much like a preferred consumer experience – fast and simple.'


Via Andrew Spong
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Everything You Need to Know About Web 2.0

Everything You Need to Know About Web 2.0 | Business Growth through Online Sales and Marketing | Scoop.it
Web 2.0 Landing Page...
Via Ana Cristina Pratas
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Adopt a New Attitude: Realistic Optimism

Adopt a New Attitude: Realistic Optimism | Business Growth through Online Sales and Marketing | Scoop.it
Cultivate your realistic optimism by combining a positive attitude with an honest assessment of the challenges that await you. Don't visualize success -- visualize the steps you will take in order to make success happen.
Via Sandeep Gautam
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5 Social Media Metrics That Matter Now - InformationWeek

5 Social Media Metrics That Matter Now - InformationWeek | Business Growth through Online Sales and Marketing | Scoop.it
Digitaltrends.com5 Social Media Metrics That Matter NowInformationWeekAs businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI.
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5 Key Tips for a Successful Social Media Content Strategy

5 Key Tips for a Successful Social Media Content Strategy | Business Growth through Online Sales and Marketing | Scoop.it
These five content strategy techniques will build better relationships and earn your brand better results on the social web. (5 Key Tips for a Successful Social Media Content Strategy. http://cot.ag/gk5hmP)
Via WillyBraun
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Better Leadership Through Social Media

Better Leadership Through  Social Media | Business Growth through Online Sales and Marketing | Scoop.it
Executives should look at specific social media as a personal toolbox for improving their practice of leadership.
Via Dr. Susan Bainbridge
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Inbound Marketing Works (Like a Rolling Snowball) | Social Media Today

Inbound Marketing Works (Like a Rolling Snowball) | Social Media Today | Business Growth through Online Sales and Marketing | Scoop.it
Photo courtesy of powdahound, from Flickr Have you had a chance to read my prior story, "Inbound Marketing Works: A Copywriter's Success Story?
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LinkedIn Introduces New Marketing Tools

LinkedIn Introduces New Marketing Tools | Business Growth through Online Sales and Marketing | Scoop.it
LinkedIn Introduces New Marketing Tools http://t.co/ffVI9k9f...
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Why Buyers Don’t Like Salespeople | Sales Motivation and Sales Training

Why Buyers Don’t Like Salespeople | Sales Motivation and Sales Training | Business Growth through Online Sales and Marketing | Scoop.it
By Mark Hunter “The Sales Hunter” If buyers could get by without salespeople, do you think they would?
Via Daniel J Smith
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Warning, Executives: Avoid Social Media at Your Peril - Forbes

Warning, Executives: Avoid Social Media at Your Peril - Forbes | Business Growth through Online Sales and Marketing | Scoop.it
ForbesWarning, Executives: Avoid Social Media at Your PerilForbesThe main place I see this lately is in the realm of social media.
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10 SEO Leadership Qualities - Search Engine Watch

10 SEO Leadership Qualities - Search Engine Watch | Business Growth through Online Sales and Marketing | Scoop.it
10 SEO Leadership QualitiesSearch Engine WatchSearch engine optimization (SEO) is no different. In fact, search engine marketing (SEM) and SEO is an innovative field which requires solid leadership.
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Can Too much S.E.O Hamper Your Selling Goal | Social Media Today

Can Too much S.E.O Hamper Your Selling Goal | Social Media Today | Business Growth through Online Sales and Marketing | Scoop.it
Internet marketing has emerged as one Image of the most important aspects of marketing. And when it comes to internet marketing, search engine optimization is one of the important components. If SEO is done wisely and ...
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How to SEO Your Website – 13 Best Ways | Submitedge Blog ...

How to SEO Your Website – 13 Best Ways | Submitedge Blog ... | Business Growth through Online Sales and Marketing | Scoop.it
Pie Detailing Importance of Website SEO. When designing your website, there are many factors to consider. Begin with a solid idea of what you want your site to accomplish. Everyone approaches website design differently.
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Lessons from Educators on how to Use Pinterest to Create MindShift

Lessons from Educators on how to Use Pinterest to Create MindShift | Business Growth through Online Sales and Marketing | Scoop.it

The phenomenal growth of Pinterest has sparked interest among millions of users.

It’s also spread to journalism educators, who are increasingly experimenting with it in the classroom.

The social network launched two years ago, but in recent months has drawn red-hot excitement for its unique visual, topic-based curation approach. While its 10 million users, especially women, are drawn to it almost obsessively, brands, media firms and news organizations have also planted flags on the network.


Via Alastair Creelman
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The drive to mobile learning – more potholes than road? | LINE

The drive to mobile learning – more potholes than road? | LINE | Business Growth through Online Sales and Marketing | Scoop.it

The road of learning technologies has always had serious potholes for organisations wanting to drive value and performance from their IT deployment.


Via Robert Farrow
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Competitive SEO Analysis: Data, Creativity & Understanding the Competitive ... - Search Engine Watch

Competitive SEO Analysis: Data, Creativity & Understanding the Competitive ... - Search Engine Watch | Business Growth through Online Sales and Marketing | Scoop.it
Competitive SEO Analysis: Data, Creativity & Understanding the Competitive ...Search Engine Watchby Derek Edmond, April 4, 2012 Comments Competition in search engine optimization (SEO) will be composed of both the traditional organizations that vie...
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Digital Marketing - Marketing UK

Digital Marketing - Marketing UK | Business Growth through Online Sales and Marketing | Scoop.it
Digital marketing is a fast growing and fast moving industry. It is the advertising and promotion of any business through digital media channels. This includes, websites, social media and mobile and any other online marketing ...
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Six Ways to Prepare Your Brand for Social Media's Visual Revolution

Six Ways to Prepare Your Brand for Social Media's Visual Revolution | Business Growth through Online Sales and Marketing | Scoop.it
Social Media - Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your ...
Via MediaThinkLabs
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Social Media and Maslow’s hierarchy of needs | Visual.ly

Social Media and Maslow’s hierarchy of needs | Visual.ly | Business Growth through Online Sales and Marketing | Scoop.it

Via Tim Seal, Professor Jill Jameson
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