Now that you've filed your tax returns it's time to get back to generating revenue so you have even more taxes to pay next year! One of the best ways to do this is by plugging into the power of LinkedIn.
Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published from SEOmoz Blog about semantic keyword research to help you focus your content and and improve your rankings.
Here is some key points that I excerpted from the article intro:
"From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.
Keywords remain important to your content and link strategies.
But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.
Semantic search is technology that tries to determine what users mean when they type in a certain keyword.
In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.
Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits:
- Higher click-through rate...
- Lower minimum bids...
- Higher quality score...
Employing a semantic keyword plan is crucial. But how do you come up with those keywords? Here are five approaches to use…including recommended tools.
1) Using Google advanced search...
2) Semantic keyword research with bookmarking tags...
3) Building a semantic keyword cloud through social monitoring tools...
4) Optimizing semantic keywords around trends...
5) Gathering semantic keywords through social search...
Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!..."
Each element is analyzed with more information, examples and many tools.
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.
Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.
Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.
Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.
This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.
PR Newswire reports that a study of releases on their wire service shows that:
*Adding a photo or an image increases views of the release by 14%. *Adding a video gives you a 28% increase in views. *Make that an image and a video and you’ll get a 48% boost in views. *Go all the way and put in a photo, a video, a graphic and a download and you’ll see a 78% jump in the number of views!
In 2011 and 2012, Infographs (AKA Data Visualization) or Infographics have become one of the most interactive and “viral” forms of communication on the Internet!
Everywhere I read, I see this word, “remarkable.” I believe it’s launch into stardom began with Seth Godin; I’m giving him that creditanyway. In a book I’m reading on Inbound Marketing by Hub Spot, the authors substitute “remarkable” for “unique.”Be remarkable = be unique.
We’ve all spoken about the echo chamber. Today, I read four iterations on the same topic in re Instagram and Facebook. Each was different, but were they remarkable? I think remarkable is in the view of the reader; I’ve not seen a checklist for remarkable writing, have you?
All Bloggers Are Unique
Over at Erica Allison’s house I wrote a guest post about my learnings from a post I wrote on pink slime. It wasn’t received as expected, so I learned and wrote about it. In comments on that post, Michelle Quillin of New England Multimedia and Erica each suggested there’s a graciousness that comes when I stick my neck out with opinion while watching the sparks fly. Somehow, I re-position and opine again, but I have this eagerness to be current and on top of issues that are unfolding in real time.
Erica said she perhaps misses the boat on hot-button issues because she fact finds and analyzes and ensures she has an opinion based on proof points. Then she sits to write her post that takes a deep dive into the vortex.
Who’s remarkable? Neither. I’m a risk taker and she’s not; I share opinion based on wide review of readings and not supported by finite fact. I source a national story and go from there. Erica finds all the information until she can substantiate her content and button it all up.
So, is it possible to develop remarkable content? Unique material that no one else is writing about? Nope, I don’t think so, but we can at least strive to take a remarkable approach — a new and singular angle, be the first out of the gate with thoughts, be strong and confident in statements sprinkled with proof points and facts cited by reputable sources.
Is this remarkable? Nope, it’s smart.
If someone has told you bloggers have to create remarkable content to stay published or go national or get ranked on a list, that’s bogus. On the flip side, if someone, named Jayme Soulati, shared this list of smart tips for bloggers who strive to be remarkable, I’d say that’s #RockHot:
13 Tips to Create Remarkable Content
1.Read, read, read all the national publications you can get your hands on for current events, stories on an industry, material that interests you.
2. When a story appeals to you as blog fodder, tear it out! Jot a note in the margin with the story idea so you don’t lose it. (I wrote five pitches to a client for blog posts; when I opened up Smart Money, two of the topics were featured stories in the magazine! So, trust your instinct about topic development.
3. Do not read your favorite bloggers every week and expect they will deliver current news. You need to get your news from journalistic sources along with your favorite bloggers.
4. Once you’ve learned the style and voice of your favorite blogger, you might be able to glean a bunch of current news from their writings. Is it credible, cited, sourced, trustworthy? Some bloggers will dive into an issue (I’ve seen Shonali Burke do this stunningly well), and you can trust it’s the real McCoy. Gini Dietrich always provides current news with a twist; you can find her over at Spin Sucks.
5. Take a story that interests you — perhaps it’s the Zimmerman case unfolding as we speak or the new trial of John Edwards set to begin shortly, or the issue of transgenders being permitted to compete in the Miss Universe pageant, or women still barred from the Masters — and follow this issue with all the nuggets of information.
6. Form an opinion about a current event that is based on proof points, supporting evidence, documentation, citations, and, most importantly, your impression.
7. Write about it. Tell your community you’re going to follow this issue as it unfolds and ask them to follow with you. Get thoughts that percolate in the community; ask for opinions and honor them.
8. Honor your community’s emotions and take their pulse. Ponder all types of commentary. If you’re fortunate to have a community like the one here, the comments are not banter; they are thought-provoking and stimulating. Not sure how I, queen of banter, have been able to develop such an intelligent community, but I’m grateful!
9. Craft and mold these insights into deeper, more remarkable content that has been “community-sourced.” I learn so much more in comments than I do just writing unilaterally. If you haven’t cultivated a community, let me know, and we’ll see about making that happen for you…not sure how I do it, it just happens.
10. Ensure your content is sprinkled with links to your favorite bloggers or others with content you need to support you. Cite other sources that are reputable and provide background information as proof points for your opinions.
11. Publish regularly and before you do, DO NOT read your favorite blogger and then go write your story! Write your story first and then go read the A-lister and see if you can include a link in your post.
12. So much of blogging is about trying to be original, authentic AND remarkable in an echo chamber amongst millions of bloggers striving for the same. When you hit your stride and find your voice, then you will surely begin to feel remarkable.
13. Embrace the ebb and flow of life and know that life happens. Blogging is a journey, and it perfects with time and practice. If the need arises, go dormant awhile and reawaken your mojo. I promise, it will come back.
So, how do you create remarkable content? Simple; by creating a remarkable you.
Social Media can no longer be classed as a passing fad, and if you are serious about growing and developing your business, you need to ensure that not only is your business active in social media, but you are effective in utilising the tools available, to run effective social media campaigns.
Until now, getting a good handle on social media, and coming to grips with the totality of what is involved, has been a major barrier to many businesses in their adoption of a social media presence.
This great guide to achieving social media success, should greatly assist those businesses yet to put their toes into the social media waters, to review where they are at and get on board the 21st century'sgreatest marketing tool.
Social Media, is getting to the stage where small businesses in particular, can ill-afford not to have a basic presence, with a view to increasing that presence over time, as knowledge, skill and resources available, permit.
Often, what holds many busines owners back from starting to put a toe in the waters of social media, is not having any idea of what strategies they should adopt in implementing social media activity, for their business.
This excellent article, which outlines seven steps to take in order to develop a simple social media strategy, may well be the impetus to get you and your business active, in the social media world.
A recent article by Mark Federman on Linked 2 Leadership titled “Honest Leadership: The End of “Vision” drew my attention. At the outset, it must be said that he introduced me to a new dimension of strategy planning…that of tactility.
Search engine optimization should not just be a task, but an ambition. Everyone want's their website to get on top of the search engine results page or SERP, but in 2012 you really need to put in the work to see these kind of ...
Ever wondered what makes a good tweet? All to often we see friends tweeting every moment of their day, does this really interest you? If you are what you tweet then this infographic and article from the HBR will set you in the right direction.
In a case study published on Twitter’s business site, Cadbury revealed that since it launched its Promoted Accounts and Promoted Trends campaign, positive mentions of their Wispa Gold product and the brand increased by over 1,800 per cent. they also drove a 25 per cent engagement rate for their “Retweet for Sweets” promotion.
The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website.
But surely there should be more of a science involved than just slapping a CTA button on any page on your site willy-nilly.
Step 1: Map Your Offers to Stages in the Sales Cycle
Before you do anything else, you need to conduct an audit of all the marketing offers you have at your disposal. Create a spreadsheet, and list all of your offers in column A. It's also a good idea to list their corresponding landing pages in column B.
Next, identify the various stages in your sales cycle. This may be different from business to business and industry to industry, but just so we're all on the same page, we'll go with the three most widely recognized stages: awareness, evaluation, and purchase.
Once you've identified the various stages in your sales cycle, add a third column to your spreadsheet, and categorize each of your existing offers by these stages.
The content assets listed in the 'awareness' stage are appropriate for that stage of the buying cycle because they help educate your lead.
The content assets in the 'evaluation' stage, however, speak directly to how your company can help solve their needs.
The assets in the 'purchase' stage require more action from the lead.
Step 2: Map Your Website Pages to Stages in the Sales Cycle
The next thing you'll need to do is determine how each page on your website aligns with the stages you identified in step 1. By knowing which pages more effectively appeal to visitors in particular stages of the sales cycle, you'll know where to place the offer CTAs that coincide with those stages.
So how do you know which pages of your website map to which stages of your sales cycle? You'll need two pieces of intelligence:
- your marketing analytics...
- and your common sense...
Step 3: Use Analytics to Identify Your Best Offers for Each Stage
So now you know which stage in your sales cycle each of your offers align with, and you've also determined which pages on your site CTAs for those offers belong.
Use your landing page analytics to analyze your offers by each sales cycle stage, and pick out your top-performing offers by using metrics such as landing page conversion rate and submissions as proxies.
Step 4: Design, Test, and Analyze
Add the appropriate CTA buttons for your offers to their corresponding web pages. And if you don't have CTAs for your offers, get to designing them!
3 Tips for Effective Social Media ContestsMashableJustin Palmer of Palmer Web Marketing has run dozens of social media contests for his clients, and gaining “likes” and “followers” is something he does with relative ease.
For small businesses, online marketing provides the best return for the cash invested, and it also has the benefit of being completely trackable, in terms of monitoring every aspect of your campaigns.
If your business has already embraced some forms of online marketing, but are not getting the results you hoped for, it is likely that you need some tips to ensure you get the returns you are looking for in future.
This excellent article, provides 10 top online marketing tips that you can implement throughout the coming 12 months, to get the best returns from your online marketing.
Twitter is one of the big four social media platforms, and business owners who are yet to embrace this free and effective tool for marketing their business and interacting with their customers, are not doing their business any favours.
Lack of awareness of the benefits of utilising Twitter in a business context, is clearly one of the key reasons why some business owners have been tardy, in embracing this particular social media tool.
This good article, lists 15 reasons why every small business needs to be using Twitter, and whilst by no means and exhaustive list, it should prompt more small business owners to give serious consideration to getting on board the Twitter bandwagon.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.