Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
Here are 4 easy ways you can use free products:
#1: Track Actions Visitors Take:
Use Event Tracking to show when individuals exit your website to your social media outlets.
This information is beneficial in helping you to:
-Understand how your users are finding your social outlets. - Recognize the way they interact with your brand online. - Identify areas of improvement in regard to your social share plug-ins or buttons.
For complete steps on how to add the actual tracking code to your website, visit Google Support.
Once installed, you will be able to determine the number of people clicking on your social media buttons from your website during the length of your social campaign.
#2: Identify Social Actions Generating the Most Traffic:
Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?
Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.
#3: Find Out if Your Social Promotion Grew Legs:
Another product that can be used to tap into the power of Google to measure the success of your social media campaign is Google Alerts. Google Alerts allows you to see other places on the web that picked up your social promotion and delivers the information straight to your inbox.
Identifying key individuals or outlets serves as a great way to build relationships within the social sphere and to start to compile a list of individuals and outlets to reach out to the next time you run a social media promotion.
#4: Get Real-Time Alerts:
Google Analytics Alerts are useful while the campaign is still running, in that they can assist you to stay up to date with the success of your promotion.
Just head into Alerts and set up an alert for a significant increase in day-to-day traffic from Twitter, Facebook and Google+ and you’ll get email updates when traffic starts falling from the sky.
Ever wondered what makes a good tweet? All to often we see friends tweeting every moment of their day, does this really interest you? If you are what you tweet then this infographic and article from the HBR will set you in the right direction.
In a case study published on Twitter’s business site, Cadbury revealed that since it launched its Promoted Accounts and Promoted Trends campaign, positive mentions of their Wispa Gold product and the brand increased by over 1,800 per cent. they also drove a 25 per cent engagement rate for their “Retweet for Sweets” promotion.
12 Essential Tools for the Content MarketerMashableMarcia Kadanoff is the CEO and founder of Open Marketing, an online agency specializing in content and inbound marketing. One of the questions marketers get asked most often starts like this.
Community/Social Media Editor. Ben Stroud is not a social media expert (he doesn't like that title), but he has worked with brands and organisations such as Ministry of Sound as a coordinator to deliver social media strategies.
ForbesIs Twitter Influence Portable?ForbesHere's how one intellectual property lawyer summed it up: “This will establish precedent in the online world, as it relates to ownership of social media accounts,” said Henry J.
Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.
Now that you've filed your tax returns it's time to get back to generating revenue so you have even more taxes to pay next year! One of the best ways to do this is by plugging into the power of LinkedIn.
Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published from SEOmoz Blog about semantic keyword research to help you focus your content and and improve your rankings.
Here is some key points that I excerpted from the article intro:
"From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.
Keywords remain important to your content and link strategies.
But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.
Semantic search is technology that tries to determine what users mean when they type in a certain keyword.
In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.
Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits:
- Higher click-through rate...
- Lower minimum bids...
- Higher quality score...
Employing a semantic keyword plan is crucial. But how do you come up with those keywords? Here are five approaches to use…including recommended tools.
1) Using Google advanced search...
2) Semantic keyword research with bookmarking tags...
3) Building a semantic keyword cloud through social monitoring tools...
4) Optimizing semantic keywords around trends...
5) Gathering semantic keywords through social search...
Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!..."
Each element is analyzed with more information, examples and many tools.
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.
Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.
Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.
Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.
This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.
PR Newswire reports that a study of releases on their wire service shows that:
*Adding a photo or an image increases views of the release by 14%. *Adding a video gives you a 28% increase in views. *Make that an image and a video and you’ll get a 48% boost in views. *Go all the way and put in a photo, a video, a graphic and a download and you’ll see a 78% jump in the number of views!
In 2011 and 2012, Infographs (AKA Data Visualization) or Infographics have become one of the most interactive and “viral” forms of communication on the Internet!