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Business Growth through Online Sales and Marketing
Looking at how to grow a business through Online Sales and Marketing
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Social Media Strategy 101: Introducing the Tactical Wheel | Splash Media U

Social Media Strategy 101: Introducing the Tactical Wheel | Splash Media U | Business Growth through Online Sales and Marketing | Scoop.it
Hey, @Maryhelen33, here's a Universal guide to executing your #SocialMedia strategy: http://t.co/kBI5agMB...
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Online Marketing in 2012 [Infographic] | Unbounce

Online Marketing in 2012 [Infographic] | Unbounce | Business Growth through Online Sales and Marketing | Scoop.it
Do you know what kind of marketing you should be doing this year? If you don't, you should either slap yourself, or keep reading.
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SEO: The Third Pillar of Social Media | Social Media Today

SEO: The Third Pillar of Social Media | Social Media Today | Business Growth through Online Sales and Marketing | Scoop.it
Social search is the most underutilized marketing tool available today. The combination of the search engine power with social network opinions works together to influence people's buying decisions.
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Business Growth through Online Sales and Marketing | Scoop.it

Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.

 

Here are 4 easy ways you can use free products:

 

#1: Track Actions Visitors Take:

Use Event Tracking to show when individuals exit your website to your social media outlets.

 

This information is beneficial in helping you to:

-Understand how your users are finding your social outlets.
- Recognize the way they interact with your brand online.
- Identify areas of improvement in regard to your social share plug-ins or buttons.


For complete steps on how to add the actual tracking code to your website, visit Google Support.

Once installed, you will be able to determine the number of people clicking on your social media buttons from your website during the length of your social campaign.

 

 

#2: Identify Social Actions Generating the Most Traffic:

Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?

 

Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.

 

 

#3: Find Out if Your Social Promotion Grew Legs:

Another product that can be used to tap into the power of Google to measure the success of your social media campaign is Google Alerts. Google Alerts allows you to see other places on the web that picked up your social promotion and delivers the information straight to your inbox.

 

Identifying key individuals or outlets serves as a great way to build relationships within the social sphere and to start to compile a list of individuals and outlets to reach out to the next time you run a social media promotion.

 

 

#4: Get Real-Time Alerts:

Google Analytics Alerts are useful while the campaign is still running, in that they can assist you to stay up to date with the success of your promotion.

Just head into Alerts and set up an alert for a significant increase in day-to-day traffic from Twitter, Facebook and Google+ and you’ll get email updates when traffic starts falling from the sky.

 

Check out full interesting article here: http://j.mp/I1xEez

 


Via Giuseppe Mauriello
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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy | Business Growth through Online Sales and Marketing | Scoop.it
If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy.
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Why Opt in Email Marketing Service is Better

Why Opt in Email Marketing Service is Better | Business Growth through Online Sales and Marketing | Scoop.it
Going for an opt in email marketing service is always a great idea for brands, since they can get the maximum out of their email marketing campaigns with higher conversion and click through rates.
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Top 5 Creative Digital Marketing Campaigns - Business Insider

Top 5 Creative Digital Marketing Campaigns - Business Insider | Business Growth through Online Sales and Marketing | Scoop.it
Top 5 Creative Digital Marketing CampaignsBusiness InsiderAs social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas.
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The Social Media Marketing Blog: If Titanic Had Twitter

The Social Media Marketing Blog: If Titanic Had Twitter | Business Growth through Online Sales and Marketing | Scoop.it

Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. (Article by Scott Monty)

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Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | Business Growth through Online Sales and Marketing | Scoop.it
Learn why visual content is a critical part of your content creation strategy.

Via Simon London
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What Makes a Great Tweet

What Makes a Great Tweet | Business Growth through Online Sales and Marketing | Scoop.it

Ever wondered what makes a good tweet? All to often we see friends tweeting every moment of their day, does this really interest you? If you are what you tweet then this infographic and article from the HBR will set you in the right direction.


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The Daily Dozen – The 12 Tech, Social Media And Marketing Stories You Just Can’t Miss | Digital Marketing Institute

The Daily Dozen – The 12 Tech, Social Media And Marketing Stories You Just Can’t Miss | Digital Marketing Institute | Business Growth through Online Sales and Marketing | Scoop.it
With thousands of technology and social media blogs out there, it can be hard to stay on top of the constant stream of comment and analysis.
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10 Google Products You (Probably) Never Knew Existed

10 Google Products You (Probably) Never Knew Existed | Business Growth through Online Sales and Marketing | Scoop.it

These relatively new products tend to fit into two distinct categories:


1. Incredibly useful
2. Incredibly bizarre


Adam Vincenzini - http://bit.ly/HTuviX - has compiled a list of the secrets of the Google product empire.


1. Google Takeout – http://bit.ly/HTskvR ;

A handy tool which allows you to download an archive of your data from things like your +1′s, Google+ Circles, Contacts and Picasa Web albums
2. Google Mars – http://bit.ly/HTsxiF ;

Giving you the ability to check out spacecraft landing locations, crater depth and even comes with an infrared option

3. Google Health – http://bit.ly/HTsIun ;

Designed to be a portal for all of your health and wellness information, which didn't take-off and officially shuts down on January 1, 2013

4. Google SketchUp – http://bit.ly/HTsNxW ;

Allowing you to create anything in 3D

5. Google Correlate – http://bit.ly/HTtoQe ;

Allowing you to find patterns within data samples

6. Google Sites – http://bit.ly/HTtKqd ;

If and when you do need a spot online to share content with a specific group, this is a decent option

7. Google HotPot – http://bit.ly/HTtMyp ;

It sits pretty seamlessly on top of Google Places

8. What Do You Love? – http://bit.ly/HTtV4G ;

Aggregating content relating to specified topics from across the Google product network

9. YouTube Feather – http://bit.ly/HTu08D ;

YouTube Feather is a ‘light’ version of YouTube, aiming to take the strain away from your browser and internet connection

10. Panoramio – http://bit.ly/HTu7RA ;

A photo sharing community inviting people to share their pictures of the world mashed up over the Google maps tool


Be honest how many of those did you know about?


Via maxOz
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maxOz's comment, April 16, 2012 6:41 AM
Matmi & Cihan Thanks for sharing
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Cadbury Promoted Trends Campaign Brings 1,800% Boost In Positive Mentions

Cadbury Promoted Trends Campaign Brings 1,800% Boost In Positive Mentions | Business Growth through Online Sales and Marketing | Scoop.it

In a case study published on Twitter’s business site, Cadbury revealed that since it launched its Promoted Accounts and Promoted Trends campaign, positive mentions of their Wispa Gold product and the brand increased by over 1,800 per cent. they also drove a 25 per cent engagement rate for their “Retweet for Sweets” promotion.

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The 6 keys to brand messaging through social media | Techi.com

The 6 keys to brand messaging through social media | Techi.com | Business Growth through Online Sales and Marketing | Scoop.it
Nearly every business in the world has considered using social media for their brand (or at least been told by someone to do so). It's an important concept.
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12 Essential Tools for the Content Marketer - Mashable

12 Essential Tools for the Content Marketer - Mashable | Business Growth through Online Sales and Marketing | Scoop.it
12 Essential Tools for the Content MarketerMashableMarcia Kadanoff is the CEO and founder of Open Marketing, an online agency specializing in content and inbound marketing. One of the questions marketers get asked most often starts like this.
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InfoGraphic: The incredible shrinking Yahoo | Social Media Today

InfoGraphic: The incredible shrinking Yahoo | Social Media Today | Business Growth through Online Sales and Marketing | Scoop.it
Community/Social Media Editor. Ben Stroud is not a social media expert (he doesn't like that title), but he has worked with brands and organisations such as Ministry of Sound as a coordinator to deliver social media strategies.
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Is Twitter Influence Portable? - Forbes

Is Twitter Influence Portable? - Forbes | Business Growth through Online Sales and Marketing | Scoop.it
ForbesIs Twitter Influence Portable?ForbesHere's how one intellectual property lawyer summed it up: “This will establish precedent in the online world, as it relates to ownership of social media accounts,” said Henry J.
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Optimized is the New Integrated I Duct Tape Marketing

Optimized is the New Integrated I Duct Tape Marketing | Business Growth through Online Sales and Marketing | Scoop.it

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

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How LinkedIn Works [infographic] | Social Media Today

How LinkedIn Works [infographic] | Social Media Today | Business Growth through Online Sales and Marketing | Scoop.it
Now that you've filed your tax returns it's time to get back to generating revenue so you have even more taxes to pay next year! One of the best ways to do this is by plugging into the power of LinkedIn.
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How to Improve Your Rankings with Semantic Keyword Research | SEOmoz

How to Improve Your Rankings with Semantic Keyword Research | SEOmoz | Business Growth through Online Sales and Marketing | Scoop.it

Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published from SEOmoz Blog about semantic keyword research to help you focus your content and and improve your rankings.

 

Here is some key points that I excerpted from the article intro:

"From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

Semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.

 

Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits:

- Higher click-through rate...

- Lower minimum bids...

- Higher quality score...

 

 

Employing a semantic keyword plan is crucial. But how do you come up with those keywords? Here are five approaches to use…including recommended tools.

 

1) Using Google advanced search...

2) Semantic keyword research with bookmarking tags...

3) Building a semantic keyword cloud through social monitoring tools...

4) Optimizing semantic keywords around trends...

5) Gathering semantic keywords through social search...

 

Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!..."

 

 

Each element is analyzed with more information, examples and many tools.

Check out the full and interesting article here: http://j.mp/IsHyWX

 


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Influential Marketing Blog: 5 Insights From The 2012 Social Media Marketing Industry Report

Influential Marketing Blog: 5 Insights From The 2012 Social Media Marketing Industry Report | Business Growth through Online Sales and Marketing | Scoop.it
Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing.
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Not Just Pretty: Building Emotion Into Your Websites

Not Just Pretty: Building Emotion Into Your Websites | Business Growth through Online Sales and Marketing | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.


Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.


Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.


Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.


This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.


Via Karen Dietz
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Rowan Norrie's comment, April 19, 2012 12:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 9:40 AM
Many thanks Hans!
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Best Infographic – 50 Great SEO Reasons For INFOGRAPHICS!

Best Infographic – 50 Great SEO Reasons For INFOGRAPHICS! | Business Growth through Online Sales and Marketing | Scoop.it

PR Newswire reports that a study of releases on their wire service shows that:


*Adding a photo or an image increases views of the release by 14%.
*Adding a video gives you a 28% increase in views.
*Make that an image and a video and you’ll get a 48% boost in views.
*Go all the way and put in a photo, a video, a graphic and a download and you’ll see a 78% jump in the number of views!


In 2011 and 2012, Infographs (AKA Data Visualization) or Infographics have become one of the most interactive and “viral” forms of communication on the Internet!


Take a look at these 50 Reasons: http://bit.ly/Ilsb2W ;


Via maxOz
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Charles Worldclassmedia's comment, May 12, 2012 8:12 AM
Thanks - from maxOZ - from WCM!
maxOz's comment, May 12, 2012 4:04 PM
Your Welcome Charles and thank you for this great Infographic
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A case for analytics: If you’re not measuring, you’re not marketing

A case for analytics: If you’re not measuring, you’re not marketing | Business Growth through Online Sales and Marketing | Scoop.it
Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.” I wish I could properly attribute this quote, ...
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How to Develop a Business Growth Strategy

How to Develop a Business Growth Strategy | Business Growth through Online Sales and Marketing | Scoop.it
There are many ways to guide a business through a period of expansion.
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