Business Growth through Online Sales and Marketing
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Business Growth through Online Sales and Marketing
Looking at how to grow a business through Online Sales and Marketing
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Get found: how to align your professional keywords with your LinkedIn profile

Get found: how to align your professional keywords with your LinkedIn profile | Business Growth through Online Sales and Marketing | Scoop.it

Andrew Spong (@andrewspong) presents a simple method to test and tune the strength of the connection between your professional keywords and your LinkedIn profile, and explains why it is important to do so.


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History of Social Media [INFOGRAPHICS]

History of Social Media [INFOGRAPHICS] | Business Growth through Online Sales and Marketing | Scoop.it

An infographic which showcases the history of social media


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The 9 Must-Have Components of Compelling Email Copy

The 9 Must-Have Components of Compelling Email Copy | Business Growth through Online Sales and Marketing | Scoop.it
Learn how to write effective copy for your email marketing campaigns.
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Online Triumph – eMarketing, Social Media and SEO | Stacey Dahl

In the vast ocean of online world with millions of Ecommerce websites, you need to connect with your potential customers, and you need to.
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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | Business Growth through Online Sales and Marketing | Scoop.it
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.


Look around you and you'll notice that the world is connected, communicating and constantly clicking.


There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?


The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.


Download / Embed Here: http://bit.ly/JOOOA7 ;


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janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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3 Pillars of SEO Competitive Analysis - Search Engine Watch

3 Pillars of SEO Competitive Analysis - Search Engine Watch | Business Growth through Online Sales and Marketing | Scoop.it
3 Pillars of SEO Competitive AnalysisSearch Engine Watchby Josh McCoy, April 30, 2012 Comments Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques,...
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How to Avoid Death by Email

How to Avoid Death by Email | Business Growth through Online Sales and Marketing | Scoop.it
My mother believes that boys are bees not butterflies so encouraged an adventurous spirit. Despite not knowing how to swim, one day I jumped from a diving board believing momentum would carry me to...
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Social Media Strategy 101: Introducing the Tactical Wheel | Splash Media U

Social Media Strategy 101: Introducing the Tactical Wheel | Splash Media U | Business Growth through Online Sales and Marketing | Scoop.it
Hey, @Maryhelen33, here's a Universal guide to executing your #SocialMedia strategy: http://t.co/kBI5agMB...
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Online Marketing in 2012 [Infographic] | Unbounce

Online Marketing in 2012 [Infographic] | Unbounce | Business Growth through Online Sales and Marketing | Scoop.it
Do you know what kind of marketing you should be doing this year? If you don't, you should either slap yourself, or keep reading.
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SEO: The Third Pillar of Social Media | Social Media Today

SEO: The Third Pillar of Social Media | Social Media Today | Business Growth through Online Sales and Marketing | Scoop.it
Social search is the most underutilized marketing tool available today. The combination of the search engine power with social network opinions works together to influence people's buying decisions.
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Business Growth through Online Sales and Marketing | Scoop.it

Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.

 

Here are 4 easy ways you can use free products:

 

#1: Track Actions Visitors Take:

Use Event Tracking to show when individuals exit your website to your social media outlets.

 

This information is beneficial in helping you to:

-Understand how your users are finding your social outlets.
- Recognize the way they interact with your brand online.
- Identify areas of improvement in regard to your social share plug-ins or buttons.


For complete steps on how to add the actual tracking code to your website, visit Google Support.

Once installed, you will be able to determine the number of people clicking on your social media buttons from your website during the length of your social campaign.

 

 

#2: Identify Social Actions Generating the Most Traffic:

Although you’re able to see that the user came from Facebook or Twitter to your sweepstakes rules, wouldn’t it be nice to be able to identify which tweet or post from your social outlets generated the most quality clicks to that page?

 

Google URL Builder allows you to do just that and it’s a great way to see which variation of a tweet or post harnessed the most quality clicks.

 

 

#3: Find Out if Your Social Promotion Grew Legs:

Another product that can be used to tap into the power of Google to measure the success of your social media campaign is Google Alerts. Google Alerts allows you to see other places on the web that picked up your social promotion and delivers the information straight to your inbox.

 

Identifying key individuals or outlets serves as a great way to build relationships within the social sphere and to start to compile a list of individuals and outlets to reach out to the next time you run a social media promotion.

 

 

#4: Get Real-Time Alerts:

Google Analytics Alerts are useful while the campaign is still running, in that they can assist you to stay up to date with the success of your promotion.

Just head into Alerts and set up an alert for a significant increase in day-to-day traffic from Twitter, Facebook and Google+ and you’ll get email updates when traffic starts falling from the sky.

 

Check out full interesting article here: http://j.mp/I1xEez

 


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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy | Business Growth through Online Sales and Marketing | Scoop.it
If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy.
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Why Opt in Email Marketing Service is Better

Why Opt in Email Marketing Service is Better | Business Growth through Online Sales and Marketing | Scoop.it
Going for an opt in email marketing service is always a great idea for brands, since they can get the maximum out of their email marketing campaigns with higher conversion and click through rates.
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How Social Media Activity Impacts Organic Search Rankings #Infographic

How Social Media Activity Impacts Organic Search Rankings  #Infographic | Business Growth through Online Sales and Marketing | Scoop.it

Testing Social Media Signals in Search


Can social media activity impact organic search rankings? Popular wisdom says yes, but we set out to prove it with a simple test.


TastyPlacement - http://bit.ly/KBn2qJ - have compiled their findings into this easy-to-follow Infographic. http://bit.ly/KBu92w ;


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3 Things I Learned About Email This Past Week - Jill Konrath

3 Things I Learned About Email This Past Week - Jill Konrath | Business Growth through Online Sales and Marketing | Scoop.it
Last Friday, I sent out an email telling you thatI was shutting down my Selling to Big Companies website.
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Digital Marketing, Social Media and Beyond - Scoop.it

Digital Marketing, Social Media and Beyond - Scoop.it | Business Growth through Online Sales and Marketing | Scoop.it
Learn which marketing metrics you should always be tracking to enable data-driven decision making.
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Internet Marketing Tips | Michael Pnordberg

The tips below are sourced from Tim Brocklehurst's celebrated Tips For Online Marketing. Click Here for the full one hundred. - Start using a hand-written.
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Email Marketing Has a Giant Sales Funnel | SendBlaster Blog

Email Marketing Has a Giant Sales Funnel | SendBlaster Blog | Business Growth through Online Sales and Marketing | Scoop.it
Google Analytics offers a visualization of a website's sales funnel, the process through which a lead has to pass on the way to becoming a customer. Track your users through the funnel, spot where they fall out and you can ...
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Why Landing Pages Are an Indispensable Part of Marketing | HubSpot

Why Landing Pages Are an Indispensable Part of Marketing | HubSpot | Business Growth through Online Sales and Marketing | Scoop.it

Excerpted from the article:

"Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?

The number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded.

 

First, let's start with a simple definition:

A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

 

Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.

 

Landing pages can make your marketing and lead generation efforts more effective.

Here are 6 more compelling reasons:

 

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website.

 

2) Give Your Offers a Place to Live:

The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.

 

3) Collect Demographic Information About Your Prospects:

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads.

 

4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business.

 

5) Provide Fuel for Other Marketing Channels:

Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

 

6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you're creating another data asset for your marketing program.

 

For now, let's just briefly review a landing page's main components:

- Headline...
- Copy...
- Keywords...
- Social Sharing Buttons/Links...
- Hidden Navigation...
- Lead-Capture/Conversion Form...
- Image...

 

Landing pages should always be followed up by what's called a 'thank-you page,' that confirms receipt of the lead's information and either provides the offer, or details the next steps for receiving the offer..."

 

Read full article here: http://j.mp/IhHRHz

 


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Slavica Bogdanov's comment, April 29, 2012 4:47 PM
Thank you. Always great content!
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What is Curation?

What is Curation? | Business Growth through Online Sales and Marketing | Scoop.it
This is an awesome video that explores the issue of the curation of content, it s very clever and very well done.
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The 6 keys to brand messaging through social media | Techi.com

The 6 keys to brand messaging through social media | Techi.com | Business Growth through Online Sales and Marketing | Scoop.it
Nearly every business in the world has considered using social media for their brand (or at least been told by someone to do so). It's an important concept.
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12 Essential Tools for the Content Marketer - Mashable

12 Essential Tools for the Content Marketer - Mashable | Business Growth through Online Sales and Marketing | Scoop.it
12 Essential Tools for the Content MarketerMashableMarcia Kadanoff is the CEO and founder of Open Marketing, an online agency specializing in content and inbound marketing. One of the questions marketers get asked most often starts like this.
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InfoGraphic: The incredible shrinking Yahoo | Social Media Today

InfoGraphic: The incredible shrinking Yahoo | Social Media Today | Business Growth through Online Sales and Marketing | Scoop.it
Community/Social Media Editor. Ben Stroud is not a social media expert (he doesn't like that title), but he has worked with brands and organisations such as Ministry of Sound as a coordinator to deliver social media strategies.
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Is Twitter Influence Portable? - Forbes

Is Twitter Influence Portable? - Forbes | Business Growth through Online Sales and Marketing | Scoop.it
ForbesIs Twitter Influence Portable?ForbesHere's how one intellectual property lawyer summed it up: “This will establish precedent in the online world, as it relates to ownership of social media accounts,” said Henry J.
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Optimized is the New Integrated I Duct Tape Marketing

Optimized is the New Integrated I Duct Tape Marketing | Business Growth through Online Sales and Marketing | Scoop.it

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

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