“ Being a digital marketer means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates. It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics? What priority should I put on email marketing? How does my content marketing help build my search engine optimisation? So, what are the skills a digital marketing professional needs to succeed?”
Via Brian Yanish - MarketingHits.com, donhornsby
Introducing a new tool to help marketers review and improve the best options for promoting contentIf you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It has proved to be a popular infographic since it’s not just a nice visual of some interesting ‘facts and figures’ about marketing, rather it can actually be applied to get better results since it helps businesses brainstorm the best types of content to create as part of their content marketing strategy.What is the Content Distribution Matrix?This infographic is aimed at helping marketers to review the effectiveness of different types of Paid, Owned and Earned media to promote or distribute their content in generating site visits, leads or sale compared to the level of investment in applying the media measured as paid media costs or the costs of marketing team members.
Via Russ Merz, Ph.D., Fred Zimny
“Telegraph.co.uk Frozen: inside Disney's billion-dollar social media hit Telegraph.co.uk In 2011, Disney asked husband and wife songwriting team Kristen Anderson-Lopez and Robert Lopez – the maestro behind Avenue Q and The Book of Mormon – to work...”
Many of these messages contain trigger words they alert me to marketing language or truth-stretching. Sometimes, trigger words tell me the person is not being sincere (for example, when they say "sincerely"). As such, I try to root out this kind of language from my own email communications. Here are 10 words I aim to avoid:1. UnfortunatelyHere's my favourite trigger word. When an incoming message has the word "unfortunately" followed by a comma, I know the person sending it is not being that sincere. It's a dismissive word--the sender is saying they have the power and, unfortunately, you don't.
Via Vicki Kossoff @ The Learning Factor
“3 rules every digital marketing campaign must follow Business Journal As a longtime digital marketing consultant and educator, I've had the opportunity to work on hundreds of online campaigns, including email pushes, search-engine marketing...”
“ When evaluating your LinkedIn profile for success, it’s important to not only have a vastly connected network, a great headshot and a complete profile, but to look beyond the surface at other key performance indicators.”
Via Anita Windisman
“ In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance. The post Storytelling In A Data-Driven, Cross-Device Era appeared first on Marketing Land.”
“ Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan. The post 7 Tips For Launching A Video Marketing Strategy appeared first on Marketing Land.”
“Content Marketing Strategy: Why You Should Increase Your Digital Budget The Content Standard by Skyword But the survey, which solicited responses from both e-retail and traditional retail executives, found that a good chunk of the broader...”
7 Killer Online Marketing Tactics That Take A Minute Or Less Forbes Unless you're a full time marketer, you probably don't have hours each day to dedicate to promoting your business, product and website.
“To display this infographic on your website simply copy and paste the following code into your website’s html editor and save it: An infographic by GrammarCheck Share the post”
Via Ana Cristina Pratas
“The 5 Top SEO And Online Marketing Trends For 2014 Forbes I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake's search marketing professional association,...”
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