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The Power of the Video Testimonial in Today's Online Marketing Strategy

The Power of the Video Testimonial in Today's Online Marketing Strategy | Business Growth through Online Sales and Marketing | Scoop.it
Video testimonials are a great way to utilize the draw of video on a Website, and they are especially effective when a product is demonstrated in the process. Here's a testimonial I put together fo...
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Business Growth through Online Sales and Marketing
Looking at how to grow a business through Online Sales and Marketing
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Content Marketing Strategy: Why You Should Increase Your Digital Budget - The Content Standard by Skyword

Content Marketing Strategy: Why You Should Increase Your Digital Budget - The Content Standard by Skyword | Business Growth through Online Sales and Marketing | Scoop.it
“Content Marketing Strategy: Why You Should Increase Your Digital Budget The Content Standard by Skyword But the survey, which solicited responses from both e-retail and traditional retail executives, found that a good chunk of the broader...”
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7 Killer Online Marketing Tactics That Take A Minute Or Less - Forbes

7 Killer Online Marketing Tactics That Take A Minute Or Less - Forbes | Business Growth through Online Sales and Marketing | Scoop.it
7 Killer Online Marketing Tactics That Take A Minute Or Less
Forbes
Unless you're a full time marketer, you probably don't have hours each day to dedicate to promoting your business, product and website.
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Is Generation C the Key to Understanding Social Media Influence?

Is Generation C the Key to Understanding Social Media Influence? | Business Growth through Online Sales and Marketing | Scoop.it
“ Social media influence is built on relationships. In a brilliant case study, Mark Schaefer shows how the influence depends on the quality of relationships.”
Via Jose H. Flores, Aki Puustinen
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Brands on LinkedIn should think like event organisers

Brands on LinkedIn should think like event organisers | Business Growth through Online Sales and Marketing | Scoop.it
“ Allen Blue, co-founder of LinkedIn, says that brands using the platform should offer content to help professionals excel”
Via Anita Windisman
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Rescooped by Gary Morrison from Digital Delights - Digital Tribes
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Oh My Grammar! Language Felonies: Top 10 Grammar Errors, Common Mistakes, and the Importance of Correct Grammar (Infographic)

Oh My Grammar!  Language Felonies: Top 10 Grammar Errors, Common Mistakes, and the Importance of Correct Grammar (Infographic) | Business Growth through Online Sales and Marketing | Scoop.it
“To display this infographic on your website simply copy and paste the following code into your website’s html editor and save it: An infographic by GrammarCheck Share the post”
Via Ana Cristina Pratas
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Social-media policies are slowly changing from risk management to breaking ... - Economic Times

Social-media policies are slowly changing from risk management to breaking ... - Economic Times | Business Growth through Online Sales and Marketing | Scoop.it
“Economic Times Social-media policies are slowly changing from risk management to breaking ... Economic Times Social media present challenges for businesses, but also phenomenal new opportunities.”
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The 5 Top SEO And Online Marketing Trends For 2014 - Forbes

The 5 Top SEO And Online Marketing Trends For 2014 - Forbes | Business Growth through Online Sales and Marketing | Scoop.it
“The 5 Top SEO And Online Marketing Trends For 2014 Forbes I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake's search marketing professional association,...”
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Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report] - Marketing Land

Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report] - Marketing Land | Business Growth through Online Sales and Marketing | Scoop.it
“Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report] Marketing Land The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers' shifting their email consumption...”
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Twitter / PerfectBrands: Enhance your Marketing Strategy, ...

Twitter / PerfectBrands: Enhance your Marketing Strategy, ... | Business Growth through Online Sales and Marketing | Scoop.it
Enhance your Marketing Strategy, go digital with the right team. http://t.co/hckSirJHe7
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Responsive Web Design as Part of Your Social Media Strategy | Sexy Social Media

Responsive Web Design as Part of Your Social Media Strategy | Sexy Social Media | Business Growth through Online Sales and Marketing | Scoop.it
As the number of leads from social media channels continues to increase, businesses need to have sites that are optimized to all devices. (Responsive Web Design as Part of Your Social Media Strategy: The situation is quite familiar.
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10 Insights on Influence Online: New Research | Jeffbullas's Blog

10 Insights on Influence Online: New Research | Jeffbullas's Blog | Business Growth through Online Sales and Marketing | Scoop.it
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and...
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How to Make the Full Use of Google Authorship Profile

How to Make the Full Use of Google Authorship Profile | Business Growth through Online Sales and Marketing | Scoop.it
Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.

Via Level343
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Level343's curator insight, March 1, 2013 1:23 PM

Just in case you've been living under a rock, here's another visit down Google's authorship road...

Neil Ferree's curator insight, March 2, 2013 2:06 PM

6 to 9 months from now if your http://bit.ly/RichSnippet is the source of awesome content that gets shared on the top socials by other "vetted" users • you've done yourself righteous

Rescooped by Gary Morrison from Designing design thinking driven operations
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Branding: How It Works in a Social Media Age [INFOGRAPHIC]

Branding: How It Works in a Social Media Age [INFOGRAPHIC] | Business Growth through Online Sales and Marketing | Scoop.it
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social ...

Via Martin (Marty) Smith, Fred Zimny
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Jack Tang's comment, March 14, 2013 10:14 PM
Media and branding is always been mention together. The fastest to get your brand well known by everyone is though media channels like TV ads and internet. According to research, that TV ads advertisement has the biggest revenue in the industry
An, SungBin's comment, March 14, 2013 10:33 PM
because of these days internet immprovement, most of companies advertise there brand and products through internet like facebook and twitter. in article there are more facebook users than a twitter user in US. however, more people in twitter are saying only positive reactions to certain brand.
Kevin Chai's comment, March 15, 2013 12:17 AM
The article seems to be focused on a comparison between the effectiveness of marketing on Facebook or Twitter, with very little information regarding other sources of social media. Facebook is a decidedly more effective marketing tool than Twitter is, with their brand much more likely to spread there than on Twitter. However, Facebook is also a little bit more objective, due to how lenient females are on Twitter. While it does give a little bit of detail regarding how effective the two social media platforms are, much of these statements are something that we already knew and so this article does not contribute much to the understanding of branding.
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Frozen: inside Disney's billion-dollar social media hit - Telegraph.co.uk

Frozen: inside Disney's billion-dollar social media hit - Telegraph.co.uk | Business Growth through Online Sales and Marketing | Scoop.it
“Telegraph.co.uk Frozen: inside Disney's billion-dollar social media hit Telegraph.co.uk In 2011, Disney asked husband and wife songwriting team Kristen Anderson-Lopez and Robert Lopez – the maestro behind Avenue Q and The Book of Mormon – to work...”
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The Link Between Viral Content And Emotional Intelligence

The Link Between Viral Content And Emotional Intelligence | Business Growth through Online Sales and Marketing | Scoop.it
Want to get 30 million pageviews in a month? Then you need to understand the murky forces that compel us to click.
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These Website Mistakes Are Costing You Money (Infographic)

These Website Mistakes Are Costing You Money (Infographic) | Business Growth through Online Sales and Marketing | Scoop.it
“ This infographic from MyCase breaks down the biggest mistakes small-business owners make on their websites.”
Via Roger Francis
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Alan French's curator insight, April 1, 11:06 AM

Good common sense stuff that is not so common.

Rescooped by Gary Morrison from Business Brainpower with the Human Touch
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10 Trigger Words to Ban From Your Emails

10 Trigger Words to Ban From Your Emails | Business Growth through Online Sales and Marketing | Scoop.it
Many of these messages contain trigger words they alert me to marketing language or truth-stretching. Sometimes, trigger words tell me the person is not being sincere (for example, when they say "sincerely"). As such, I try to root out this kind of language from my own email communications. Here are 10 words I aim to avoid:1. UnfortunatelyHere's my favourite trigger word. When an incoming message has the word "unfortunately" followed by a comma, I know the person sending it is not being that sincere. It's a dismissive word--the sender is saying they have the power and, unfortunately, you don't.
Via Vicki Kossoff @ The Learning Factor
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Rescooped by Gary Morrison from All About LinkedIn
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Brands on LinkedIn should think like event organisers

Brands on LinkedIn should think like event organisers | Business Growth through Online Sales and Marketing | Scoop.it
“ Allen Blue, co-founder of LinkedIn, says that brands using the platform should offer content to help professionals excel”
Via Anita Windisman
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4 Ways to Step Up Your Digital Marketing | RevenewsReveNews

4 Ways to Step Up Your Digital Marketing | RevenewsReveNews | Business Growth through Online Sales and Marketing | Scoop.it
“Looking to step up your digital marketing? Read these four tips for driving up traffic and conversions online.”
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3 rules every digital marketing campaign must follow - Business Journal

3 rules every digital marketing campaign must follow - Business Journal | Business Growth through Online Sales and Marketing | Scoop.it
“3 rules every digital marketing campaign must follow Business Journal As a longtime digital marketing consultant and educator, I've had the opportunity to work on hundreds of online campaigns, including email pushes, search-engine marketing...”
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Five very simple tips for building a successful company page on Facebook - Wamda

Five very simple tips for building a successful company page on Facebook - Wamda | Business Growth through Online Sales and Marketing | Scoop.it
“Wamda Five very simple tips for building a successful company page on Facebook Wamda Muhnad Sabha is a tech blogger interested in marketing, e-marketing and social networks.”
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10 Questions to Ask When Creating Your LinkedIn Company Page

10 Questions to Ask When Creating Your LinkedIn Company Page | Business Growth through Online Sales and Marketing | Scoop.it
How you can make a company page that generates leads, sales and traffic back to your website.
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Brad Feld: Social Media Tactics Without Strategy Are Useless - Wall Street Journal (blog)

Brad Feld: Social Media Tactics Without Strategy Are Useless - Wall Street Journal (blog) | Business Growth through Online Sales and Marketing | Scoop.it
Wall Street Journal (blog) Brad Feld: Social Media Tactics Without Strategy Are Useless Wall Street Journal (blog) BRAD FELD: In business, one hears over and over again “tactics without strategy is useless.” This applies to social media, as well as...
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Social Media ROI and the Impact of Press Releases - Technorati

Social Media ROI and the Impact of Press Releases - Technorati | Business Growth through Online Sales and Marketing | Scoop.it
Technorati
Social Media ROI and the Impact of Press Releases
Technorati
A recent post from BtoB Magazine highlights the impact of social media marketing as an overall strategy for public relations.
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7 Google Analytics metrics you should monitor | Articles | Home

7 Google Analytics metrics you should monitor | Articles | Home | Business Growth through Online Sales and Marketing | Scoop.it
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.
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