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News and commentaries on business education, innovation, and other professional development topics
Curated by Adam Atodl
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Why Paperli Rocks Redux

Why Paperli Rocks Redux | Business Futures | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


Via Martin (Marty) Smith
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Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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Mobile Now! Why You Are Already Losing If Your Site is Not Mobile Friendly [Infographic]

Mobile Now! Why You Are Already Losing If Your Site is Not Mobile Friendly [Infographic] | Business Futures | Scoop.it
Opportunities for mobile-friendly sites are growing larger every day. As of 2012, mobile traffic alone makes up 10% of all Internet use the world over

Via Brian Yanish - MarketingHits.com, Jesús Hernández
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Jeff Domansky's curator insight, April 1, 2013 6:10 PM

Good motivation for mobile...

John van den Brink's curator insight, April 2, 2013 11:27 AM

You're losing customers when you're website isn't mobile friendly!! Check this great Infographic and get moving!

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What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class

What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class | Business Futures | Scoop.it

I started blogging in 2005, and started checking out Twitter and Facebook in 2007.  While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.  

 

So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else.  Even now, some people are beginning to say that social media’s bubble is about to burst.  So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?

 

One idea that’s been gaining traction in the last year or so is that of Big Data.  In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....


Via Jeff Domansky, Martin (Marty) Smith
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Martin (Marty) Smith's comment, February 9, 2013 9:42 AM
Yes, I see "Big Data", predictive and conversion analytics as the next frontier too. As if I wasn't reminded of this every day, our future is about to prove we should have paid more attention in math class :).M
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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Business Futures | Scoop.it

What good is having a content marketing plan if it doesn't create leads and sales for you?

What a good read this article is! It is not that long, yet it is packed with good insights about creating content for your website, ebooks, product/service descriptions, newsletters, etc. that is all based in storytelling.

One of my favorite tips from this author, Jeff Molander, is the one about creating content that generates a response. That's different from simply broadcasting a message. The author also talks about how to share customer experiences, and gives an example of creating content that creates confidence in your reader -- which generates more sales.

Enjoy this piece -- the author's points make perfect sense!


Oh, and don't forget to read the comments below the article -- lots of good lessons and discussion therea!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Sorry, Marketers, You're Doing Facebook Wrong

Sorry, Marketers, You're Doing Facebook Wrong | Business Futures | Scoop.it
Marketers aren't posting enough on Facebook on the weekends and at night, according to a new report from Buddy Media.

If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week.That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report based on activity from 1,800 of the world’s biggest brand pages from April 1 to May 31.

As with previous Buddy Media reports on the subject, the analysis found that marketers are still posting too little on weekends and at night and when they do post, they’re way too verbose.

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Jeff Domansky's comment, September 30, 2012 5:17 PM
thanks for catching and sharing this one Marty
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5 Reasons Social Media Is Ruining Marketing

5 Reasons Social Media Is Ruining Marketing | Business Futures | Scoop.it

Social media is one of the worst things to ever happen to the discipline of marketing. The rise of Facebook and Twitter as marketing vehicles has spawned a generation of young professionals who talk instead of listen. They think engaging in “the conversation” is more important than identifying your audience, understanding what motivates them, and developing powerful messaging to address those motivations.

Here’s the reality: Social media has made marketers lazy, because so many people think it is the magic bullet for new sales. It’s not. It never has been. And it never will be. It’s just one of many available platforms for your marketing message, and you should use it as such. Don’t exclude it, be present there, but be present in a variety of other platforms as well. Here are five reasons why.

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How Online Marketing Can Fuel Offline Conversations

How Online Marketing Can Fuel Offline Conversations | Business Futures | Scoop.it
The fact is no medium drives offline conversation better than online marketing. In fact, our research shows that in 15% of conversations about products and 23% of conversations about services, somebody refers to something they saw online.

Yet, a key mistake made by digital marketers is allowing the effectiveness of campaigns to be measured with just digital metrics like clicks, shares, and re-tweets. None of those metrics pick up the impact of offline behavior, such as word of mouth, which can be nine times more voluminous offline than online.

Here are five ways that digital marketers can maximize the face-to-face impact of their marketing strategy.

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Marketing Online Programs

Marketing Online Programs | Business Futures | Scoop.it
Find out about marketing online programs, what employers expect of their marketing employees, what you can expect to earn with a marketing degree, and more ...
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Online public relations degree

Accredited online public relations degree programs - Public relations masters degree careers are linked to advertising, communications, and marketing.

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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, John van den Brink, Martin (Marty) Smith
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Business Futures | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.


Via Martin Gysler, Stewart-Marshall
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Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Sigrid de Kaste's curator insight, April 6, 2013 5:26 AM

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

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Social Media Denial Common for U.S. Businesses

Social Media Denial Common for U.S. Businesses | Business Futures | Scoop.it
New research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms.

This lack of direction is happening despite the fact that 60% of Americans use some sort of social media, according to the Pew Research Center. Businesses, however, are not convinced that social media is anything more than a fad or a temporary phenomenon.

Rob Ployhart, a professor of business administration at the University of South Carolina’s Darla Moore School of Business, believes that the skepticism of businesses comes directly from the fact that they have not been able to see data showing the return on investment from social media.

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10 Brands Doing Tumblr Right

10 Brands Doing Tumblr Right | Business Futures | Scoop.it
1. Land Rover


If you thought a Land Rover was beautiful in person, wait until you see photos of the luxury vehicle in beautiful scenery as shown in the company's blog.Click here to view this gallery.
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Marketing Online Programs

Marketing Online Programs | Business Futures | Scoop.it
Find out about marketing online programs, what employers expect of their marketing employees, what you can expect to earn with a marketing degree, and more ...
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Can Interest Targeting Improve Facebook's Ad Model?

Can Interest Targeting Improve Facebook's Ad Model? | Business Futures | Scoop.it
Interest targeting may help Facebook sell more and better ads, but the discipline still has a ways to go.

Most people don’t hear the name “Leighton Meester” and think “jewelry,” but there’s a strong correlation between the Gossip Girl star and consumers who are in the market for some bling.
The relationship had been unexploited and probably unknown until SocialFlow, the New York-based social media marketing firm, crunched the numbers. Working on behalf of a large jewelry client, SocialFlow was able to buy ads against Facebook conversations about Meester.

The result, says Frank Speiser, co-founder of SocialFlow, was a 2x to 3x jump in click-through rates for ads.

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The Facebook tweak that killed a billion-dollar industry - Fortune Tech

The Facebook tweak that killed a billion-dollar industry - Fortune Tech | Business Futures | Scoop.it
Facebook is known for operating in a perpetual beta state, making major changes not infrequently. Problem is, that can stifle a quickly growing niche.

Via Todd Lyden
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Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Sorry, Marketers, You're Doing Twitter Wrong [REPORT] | Business Futures | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s...

Via Natalie Stewart
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