Business Futures
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Business Futures
News and commentaries on business education, innovation, and other professional development topics
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iPad Wins 88% of Black Friday Tablet Traffic [INFOGRAPHIC]

iPad Wins 88% of Black Friday Tablet Traffic [INFOGRAPHIC] | Business Futures | Scoop.it

Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.

The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday — more than any other tablet or smartphone. It also made up 10% of total online shopping.

The data comes from the company’s IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.

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This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook

This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook | Business Futures | Scoop.it
Name: Zindigo
Quick Pitch: Create your own Facebook storefront.
Genius Idea: Sellers receive a 40% sales commission -- a powerful motivating factor.

Over the past year, a number of startups and established retailers have sought to monetize online influence, giving users sales commissions on products they link to on their blogs, social media accounts and in their own, dedicated online shops.

The cut that users receive for those sales is generally modest. The Fancy offers users a 2% commission of sales made by linking to product pages on its site. Amazon offers affiliates between 4% and 8% depending on product category. StyleOwner, a startup that encourages users to sell goods through their own online fashion boutiques, offers a 10% cut of sales made on behalf of its partners, which include big-name retailers like Saks and Nordstrom.

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50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC]

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] | Business Futures | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

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5 Companies Changing the Way We Shop

5 Companies Changing the Way We Shop | Business Futures | Scoop.it
Consumers are becoming more comfortable shopping online.

Compared to a year ago, ecommerce is up 15%, according to new data from comScore. The report indicates consumers spent $43.2 billion in online purchases last quarter, meaning it’s the seventh consecutive quarter of double-digit growth. It also found 42% of ecommerce purchases included free shipping, a fact that may be contributing to shoppers’ willingness to buy online.

This article highlights five companies leading big changes in the shopping scene.

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