The Agriculture Industry Goes Social | Business Futures | Scoop.it

The marriage of agriculture and social media likely conjures up images of crop seeding on Farmville, but socially savvy agribusinesses are proving that the connection runs much deeper than the popular Zynga game. A 2011 study by the American Farm Bureau Federation revealed that of the 98% of farmers and ranchers ages 18 to 25 who have internet access, 76% of them use social media.

Sure, agribusiness often gets a bad rep for being “behind the times,” but that assumption couldn’t be further from the truth. In reality, agribusinesses have embraced social media as a channel that is revolutionizing both B2B and B2C communications for the industry.