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Business Futures
News and commentaries on business education, innovation, and other professional development topics
Curated by Adam Atodl
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Why Paperli Rocks Redux

Why Paperli Rocks Redux | Business Futures | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


Via Martin (Marty) Smith
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Kelly Hungerford's comment, June 18, 2013 8:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 4:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 7:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class

What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class | Business Futures | Scoop.it

I started blogging in 2005, and started checking out Twitter and Facebook in 2007.  While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.  

 

So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else.  Even now, some people are beginning to say that social media’s bubble is about to burst.  So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?

 

One idea that’s been gaining traction in the last year or so is that of Big Data.  In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....


Via Jeff Domansky, Martin (Marty) Smith
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Martin (Marty) Smith's comment, February 9, 2013 6:42 AM
Yes, I see "Big Data", predictive and conversion analytics as the next frontier too. As if I wasn't reminded of this every day, our future is about to prove we should have paid more attention in math class :).M
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Scoop.it AND Paper.li More Powerful Together Than Either Alone

Scoop.it AND Paper.li More Powerful Together Than Either Alone | Business Futures | Scoop.it
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…

Via Martin (Marty) Smith
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Brad Tollefson's curator insight, May 22, 2013 5:28 PM

Looking into ...

Kelly Hungerford's comment, June 13, 2013 1:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment, June 13, 2013 1:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, scoop.it is the service. And I would even go as far as to say to tell as story, then Storify.
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Internet Marketing For Lawyers - Atlantic BT

Internet Marketing For Lawyers - Atlantic BT | Business Futures | Scoop.it
This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 29, 2013 10:16 AM

Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought. 

Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.