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Business Futures
News and commentaries on business education, innovation, and other professional development topics
Curated by Adam Atodl
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Are Business Degree Programs worth the effort?

Are Business Degree Programs worth the  effort? | Business Futures | Scoop.it

The economic downturn of 2008 made many business students and graduates wonder what their degrees would be worth. There are fortunately many lucrative opportunities available for those who hold associates, bachelors, and master degrees in a business-related field, and the higher the level of degree, the higher the earning potential for a professional.  And of course, there is always the possibility of starting one's own small business.

 

Find out more at: http://onlineanddistancelearning.com/business-degree


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Google Begged This Woman To Stay, But She Left To Start Her Own Company

Google Begged This Woman To Stay, But She Left To Start Her Own Company | Business Futures | Scoop.it

Last year, Anastasia Leng decided to leave her secure, cushy job at Google and venture into the land of startups.

 

Leng spent a little over five years at Google, where she worked as a product marketing manager. Before she left the tech giant to start Makeably, Leng was living in London where she worked as Google's new business development manager.

Google asked her if there was anything they could do to keep her, but there really wasn't. It wasn't about the money, Leng tells us. It was either about striking out or succeeding on her own. 



Read more: http://www.businessinsider.com/anastasia-lengs-startup-makeably-2013-5#ixzz2UWJtq74b


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Start your HR career with a Human Resources Management Degree

Start your HR career with a Human Resources Management Degree | Business Futures | Scoop.it

A human resources management degree provides a good start to your career in any organization. This page tells you more about these programs, where you can find them, and what jobs are open to you after graduation.

 

Read more at: http://onlineanddistancelearning.com/human-resources-management-degree


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Oklahoma damage bill 'could be $2bn'

Oklahoma damage bill 'could be $2bn' | Business Futures | Scoop.it

The damage from the Oklahoma tornado could reach $2bn (£1.3bn), the Oklahoma Insurance Department warns, although many tenants may have no insurance cover.

In Oklahoma, 2,705 claims have been filed so far but are likely to rise.

The tornado in Moore, Oklahoma was 17 miles (27km) long and 1.3 miles wide and has left at least 24 people dead.

 Read more at: http://www.bbc.co.uk/news/business-22629365

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Choosing an Online IT Program

Choosing an Online IT Program | Business Futures | Scoop.it

The IT industry expects to expand and grow for many years to come. This growth needs computer software engineers, network administrators, network programmers, and more. 

Online IT programs provide the skills for this challenging field. This page has details of the programs, the schools, the career prospects, salaries and more ...

 

Read more at: http://www.onlineanddistancelearning.com/online-it-programs


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A Visual Guide to Twitter

A Visual Guide to Twitter | Business Futures | Scoop.it

This infographic provides a visual guide and a brief synopsis of different uses for Twitter.

It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.


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Jim Doyle's curator insight, June 6, 2013 8:45 PM
A Visual Guide to Twitter
Elisabetta Tosi's curator insight, June 11, 2013 4:25 AM

How to use Twitter in your business? here there are some ideas...

Susan Kay Daniels's curator insight, June 24, 2013 9:45 PM

Just what I've been looking for...with all the changes at Twitter, this is a great piece to read for updating my knowledge :)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

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Study a Marketing Online Program for a rewarding career

Study a Marketing Online Program for a rewarding career | Business Futures | Scoop.it

Find out about marketing online programs, what employers expect of their marketing employees, what you can expect to earn with a marketing degree, and more ...

 

Read more at: http://www.scoop.it/t/transformations-in-business


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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | Business Futures | Scoop.it

First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.

Due to the nature of the different social platforms there are likely to be varying rates for each one. For example, the rates for Facebook will differ to those for Twitter. A good rule of thumb is to divide the number of interactions with your base. It isn't rocket science.

However, looking across the barren landscape of brand social media pages, achieving and maintaining high engagement levels does seem to be.

So what's going wrong? Broadly speaking there are seven reasons why your engagement rate is low...

 

Read more at: http://econsultancy.com/us/blog/62694-why-your-engagement-rate-is-low-and-how-you-can-fix-it


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Get a rewarding career with a Degree in Economics

Get a rewarding career with a Degree in Economics | Business Futures | Scoop.it

The economics field requires people who are sharp, critical thinkers. They conduct surveys, create statistical data, analyze resources like labor, land and technolog are allocatedy, monitor inflation, costs and exchange rates to further the business conducted by the company that has hired them. 

This page tells you more about a degree in economics, what the courses are, where you can take them, what the prospects are, and what you can expect to earn.

 

Read more at: http://onlineanddistancelearning.com/degree-in-economics


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Financing Options for Small Businesses Facing Foreclosure

Financing Options for Small Businesses Facing Foreclosure | Business Futures | Scoop.it
This week the Wall Street Journal noted that small companies with commercial mortgages could be facing balloon mortgages this year.  Without working capital, small businesses could be foreclosed up...

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Elizabeth Kraus's curator insight, May 7, 2013 9:20 AM

The WSJ article titled, “Warning: Property Foreclosures Ahead” predicts that more commercial property loans will come due in 2013 than in any prior year.

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Masters in Marketing | Online and Distance Learning

Masters in Marketing | Online and Distance Learning | Business Futures | Scoop.it

A masters in marketing program provides the knowledge and skills that allow an individual to be successful in the business marketing community. This page gives more details ...

 

Read more at: http://onlineanddistancelearning.com/masters-in-marketing


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Mobile Apps Are the New Network TV, Without the Ad Dollars

Mobile Apps Are the New Network TV, Without the Ad Dollars | Business Futures | Scoop.it

Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV.

The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs. the mobile web, but Flurry has estimated that 80%of mobile activity occurs on apps. Comparatively, Kantar Media calculated that TV advertising accounted for $74 billion in ad revenues in 2012. Even if apps generated 100% of mobile ad revenues, the market would still be just 4.5% that of TV.

Meanwhile, Flurry also found that there are now more monthly users of mobile apps than there are for desktop computers and laptops. Yet the the desktop ad market is still 10 times the size of the mobile ad market in revenues, according to the IAB.

 

Read more at: http://mashable.com/2013/04/25/mobile-apps-is-the-new-network-tv-without-the-ad-revenues/

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Finance Degree Programs For a Rewarding Career

Finance Degree Programs For a Rewarding Career | Business Futures | Scoop.it

This page helps you find out more about finance degree programs, what the courses are, where you can take them, and what you can expect to earn ...

Some of the different fields that relate to this are accounting, credit analysis, financial planning and financial analysis.

 

Read more at: http://onlineanddistancelearning.com/finance-degree


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Understanding Adjustments for Financial Reporting Online Course

Understanding Adjustments for Financial Reporting  Online Course | Business Futures | Scoop.it

This free ALISON online accounting course will be of great interest to entrepreneurs and business professionals who would like to get a thorough introduction to accounting principles, and to any learner who is interested in accounting as a future career.

 

Read more at: http://alison.com/courses/Adjustments-for-Financial-Reporting


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Google Authorship About To ROCK Content Marketing's World

Google Authorship About To ROCK Content Marketing's World | Business Futures | Scoop.it

If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows.

 

Easy fix, just add a single line of code to your content and you will be using Google authorship tags.


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15 Actionable Takeaways From Social Media Marketing World 2013

15 Actionable Takeaways From Social Media Marketing World 2013 | Business Futures | Scoop.it

Did you miss Social Media Marketing World in April?

Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.

 

In this article Patricia Redsicker with Social Media Examiner has assembled 15 actionable social media marketing takeaways from some experts who presented at the event. Here’s what they had to say.


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Yahoo Acquires Tumblr, Promises 'Not to Screw It Up'

Yahoo Acquires Tumblr, Promises 'Not to Screw It Up' | Business Futures | Scoop.it
Following the recent onslaught of reports saying Yahoo has acquired Tumblr, an official press release has now confirmed the acquisition

"Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators," says Yahoo in the release.

 

 

Read more at: http://mashable.com/2013/05/20/yahoo-officially-acquires-tumblr-promises-not-to-screw-it-up/


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8 Ways to Be a Truly Memorable Boss

8 Ways to Be a Truly Memorable Boss | Business Futures | Scoop.it
Employees don't leave jobs; they leave bad bosses--and even mediocre ones. Don't be that kind of boss.

Via Dr. Susan Bainbridge
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Scott Span, MSOD's curator insight, May 22, 2013 9:29 AM

Are you making them leave?

Ananya Das's curator insight, May 29, 2013 3:25 AM

All of us have bosses, but how many do we remember ? Become a great boss and nurture your team and the organization

Angela Chammas, M.Ed., M.S., CPC's curator insight, June 6, 2013 10:06 PM

Great bosses that "lead forward" create positive memorable moments in the hearts and minds of the people they lead.

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5 Habits Of Leaders Who Create Workspace Culture

5 Habits Of Leaders Who Create Workspace Culture | Business Futures | Scoop.it
When I was a student (once upon a time I thought I was to be a clinical psychologist), and broke, and spending time in New York City (when I decided I was not to be a performing artist, choreographer for my career after all), I used to make extra ...

Via Dr. Susan Bainbridge
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John Michel's curator insight, May 13, 2013 7:27 AM

How can you make your space a dynamic part of your vision and mission, and a driver of success? Here are 5 habits and how to make this happen:

David Hain's curator insight, May 14, 2013 2:37 AM

Unusual take on leadership, but worth thinking about...

ratzelster's curator insight, May 21, 2013 9:19 AM

More and more we're seeing how the physical space sets a tone and helps to create culture.  With so many of the classrooms and communal spaces fixed and with little $$$ to change those structures, what can we do to make a big change in how the physical space impacts us? 

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40 Ideas for Engaging Social Media Content You Should Be Posting

40 Ideas for Engaging Social Media Content You Should Be Posting | Business Futures | Scoop.it
Learn 40 ideas for creative content to include in your social media strategy that will triple your engagement!

Via Dr. Susan Bainbridge
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Sourav Das's curator insight, May 13, 2013 12:04 PM

Which type of content your readers want the most? What should you post more on your social media sites? 

Ken Morrison's comment, May 13, 2013 7:16 PM
I am not a huge fan of 'fill in the blanks' because I haven't seen many done that were not cheap attempts to get comments. I can see value if they are done wisely though in a way that adds value to the community.
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5 Facebook Advertising Tips that Will Save You Money

5 Facebook Advertising Tips that Will Save You Money | Business Futures | Scoop.it

A couple of months ago I created a video on how to Create a Targeted Facebook Ad on a Budget (refer to the video below). I can appreciate that for most of us just starting out, managing our monthly marketing expenses is of vital importance.

Sure we can expect that our expenses will outweigh our income in the beginning, but soon enough the pendulum will need to shift if we are to stay in business – and we do this by being budget conscious.

 

Although social media can be a great platform to increase brand awareness, build authority online and generate qualified leads —- often times for free — it stands to reason that if we want to expedite our results, then sometimes that will involve additional expenses.

 

 


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Scoop.it AND Paper.li More Powerful Together Than Either Alone

Scoop.it AND Paper.li More Powerful Together Than Either Alone | Business Futures | Scoop.it
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…

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Brad Tollefson's curator insight, May 22, 2013 8:28 PM

Looking into ...

Kelly Hungerford's comment, June 13, 2013 4:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment, June 13, 2013 4:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, scoop.it is the service. And I would even go as far as to say to tell as story, then Storify.
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Why Managers Haven't Embraced Complexity

Why Managers Haven't Embraced Complexity | Business Futures | Scoop.it

Three factors have kept complexity science out of C-suites - until now. A fine blog post on HBR by Richard Straub. This article is part of a series of perspectives leading up to the fifth annual Global Drucker Forum in 2013 in Vienna, Austria.


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John Michel's curator insight, May 7, 2013 5:54 PM

Nobody would deny that the world has become more complex during the past decades. With digitization, the interconnectivity between people and things has jumped by leaps and bounds. Dense networks now define the technical, social, and economic landscape.

Ivon Prefontaine's curator insight, May 7, 2013 7:02 PM

"Complexity wasn't a convenient reality given managers' desire for control." Embracing complexity is necessary for creativity and innovation to emerge.

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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, John van den Brink, Martin (Marty) Smith
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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Pinterest Brings Back Beloved Design Features

Pinterest Brings Back Beloved Design Features | Business Futures | Scoop.it

In March, Pinterest rolled out a new site design with larger images, a cleaner layout, and several new discovery and navigation features. Since that time, users have praised and criticized various aspects of the design — and Pinterest has listened.

On Thursday, Pinterest announced it's brought back a host of features from the older version of the site, including the ability to discover the users you follow pins from and the ability to mention your friends by typing "@" before their name. You can also find out which of your Facebook or Twitter friends are on Pinterest once again.

 

Read more at: http://mashable.com/2013/04/25/pinterest-brings-back-design-features/

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