Facebook is Unliking any suggestions that it is actively favoring paid content over unpaid content on within its News Feed tool, even as such allegations gain volume within the social media sector.
The latest set of accusations come from New York Times blogger Nick Bilton, who noted that over the years, as the number of his subscribers grew to near 400,000 (his numbers at press time are standing at 398k), the number of Likes and Shares of his posted material actually fell dramatically.
"From the four columns I shared in January, I have averaged 30 likes and two shares a post. Some attract as few as 11 likes. Photo interaction has plummeted, too. A year ago, pictures would receive thousands of likes each; now, they average 100. I checked the feeds of other tech bloggers, including MG Siegler of TechCrunch and reporters from The New York Times, and the same drop has occurred."