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Adam Atodl
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This ALISON Free Online Course - Introduction to Information Systems - enables the learner to explore the system’s components, explain elements in the study of Information Systems, identify what a business process is and explain the features of quality information. The course will be of interest to business professionals who would like to gain a basic knowledge and understanding of Information Systems. Read more at: http://alison.com/courses/Introduction-to-Information-Systems
Via Natalie Stewart
Marketing is an essential tool for any business - regardless of how good the product or service is, it needs marketing in order to build a clent base. So a marketing degree has become a high demand, profitable qualification. Find out about marketing online programs, what employers expect of their marketing employees, what you can expect to earn with a marketing degree, and more ... Read more at: http://onlineanddistancelearning.com/marketing-online-programs
Via Stewart-Marshall, Natalie Stewart
Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.
Via Martin (Marty) Smith
As marketers, we now know not only demographics and addresses but also psychographics, preferred marketing channels, how consumers behave on different channels, etc. More importantly, we now have access to customers 24/7 through mobile connectivity. For direct marketers, this presents a huge opportunity. Eighty-seven percent of American adults currently own a cell phone and, at some point in 2013, mobile connected devices are expected to top the world’s population. Read more about the ways that direct marketers can successfully reach consumers through mobile: http://www.business2community.com/marketing/why-mobile-should-be-a-top-priority-for-direct-marketers-0511319
Via Brian Yanish - MarketingHits.com
A masters in human resources management gives you the opportunity to take up the management and skilling of people in any organization you wish. With this degree, you are equipped to develop policies on personnel administration for your organization, you can hire and fire, organize recruitment procedures, train employees, conduct employee allocations and provide leadership services. Find out more at: http://online-masters-and-phds.com/masters-in-human-resources
Via Stewart-Marshall
A common misconception today is that innovators are innately creative people. Specifically, many people think that innovators are born with intuitive skills and views of the world that differs from the rest of the population.
Via Kenneth Mikkelsen
The economic downturn of 2008 made many business students and graduates wonder what their degrees would be worth. There are fortunately many lucrative opportunities available for those who hold associates, bachelors, and master degrees in a business-related field, and the higher the level of degree, the higher the earning potential for a professional. And of course, there is always the possibility of starting one's own small business. Find out more at: http://onlineanddistancelearning.com/business-degree
Via Stewart-Marshall
Last year, Anastasia Leng decided to leave her secure, cushy job at Google and venture into the land of startups. Leng spent a little over five years at Google, where she worked as a product marketing manager. Before she left the tech giant to start Makeably, Leng was living in London where she worked as Google's new business development manager. Google asked her if there was anything they could do to keep her, but there really wasn't. It wasn't about the money, Leng tells us. It was either about striking out or succeeding on her own.
Read more: http://www.businessinsider.com/anastasia-lengs-startup-makeably-2013-5#ixzz2UWJtq74b
Via Marylene Delbourg-Delphis
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Scooped by
Adam Atodl
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The damage from the Oklahoma tornado could reach $2bn (£1.3bn), the Oklahoma Insurance Department warns, although many tenants may have no insurance cover. In Oklahoma, 2,705 claims have been filed so far but are likely to rise. The tornado in Moore, Oklahoma was 17 miles (27km) long and 1.3 miles wide and has left at least 24 people dead. Read more at: http://www.bbc.co.uk/news/business-22629365
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Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Paper.li * Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress)
It is possible to change the world with those seven tools. The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
Via Martin (Marty) Smith
Microsoft is rolling out a series of social features to make creating on the web even easier, from a new meme generator tool to creating animated photographs you can share on social networks. The updates are coming to the company's Socl online community, which was first designed as an experiment aimed at students. Developed by Microsoft Research FUSE Labs and launched in 2011, the community has since attracted more than 400,000 registered users across all demographics, especially those with a creative spirit. In that vein, the new features will allow users to create more digital content that is shareable with other social networks such as Facebook, Twitter and Tumblr. Read more at: http://mashable.com/2013/06/18/microsoft-socl-blink/
Via Stewart-Marshall
In the future, we can expect technology cycles to continue to shorten, making planning cycles less and less realistic and tenable. History, it seems, ain’t what it used to be.
Via Kenneth Mikkelsen
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Scooped by
Adam Atodl
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Syazrina Ismail's business, JumpSac baby slings, sounds like the perfect type of product for Pinterest. So why is JumpSac's page so far limited to just one entry? We dispatched a member of our Small Business Panel to help JumpSacBaby improve its social media presence. Here are the results. Read more at: http://mashable.com/2013/06/11/social-makeover-jumpsacbaby-results/
Apple has bolstered its lead as the top U.S. smartphone-maker, gaining 1.4 percentage points in terms of total subscribers between January and April, according to new data. In a report released Tuesday, analytics firm ComScore revealed that the Cupertino, Calif. company captured a sizable 39.2% of OEM (original equipment manufacturer) market share during the three-month average period ending April 2013. (Comscore compared stats from this period to the three-month average period ending January 2013). Read more at: http://mashable.com/2013/06/05/apple-top-us-smartphone-maker/
Via Stewart-Marshall
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to
Via Robin Good
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Scooped by
Adam Atodl
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Apple CEO Tim Cook announced the company has sold 13 million Apple TVs during an interview Tuesday. Cook said that for several years Apple was only selling a few hundred thousand of the set-top boxes annually, but has now surpassed 13 million total units — more than 6.5 million of those sold in the past year. Cook said television continues to be “an area of great interest” for Apple. The company isn’t marketing the Apple TV like it does its other products, so the sales numbers for the device are encouraging. Read more at: http://mashable.com/2013/05/28/apple-13-million-apple-tv/
If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows. Easy fix, just add a single line of code to your content and you will be using Google authorship tags.
Via Martin (Marty) Smith
Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article Patricia Redsicker with Social Media Examiner has assembled 15 actionable social media marketing takeaways from some experts who presented at the event. Here’s what they had to say.
Via Wendy Forbes, Brian Yanish - MarketingHits.com
Following the recent onslaught of reports saying Yahoo has acquired Tumblr, an official press release has now confirmed the acquisition "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators," says Yahoo in the release. Read more at: http://mashable.com/2013/05/20/yahoo-officially-acquires-tumblr-promises-not-to-screw-it-up/
Via Stewart-Marshall
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