When I was a student (once upon a time I thought I was to be a clinical psychologist), and broke, and spending time in New York City (when I decided I was not to be a performing artist, choreographer for my career after all), I used to make extra ...
A couple of months ago I created a video on how to Create a Targeted Facebook Ad on a Budget (refer to the video below). I can appreciate that for most of us just starting out, managing our monthly marketing expenses is of vital importance.
Sure we can expect that our expenses will outweigh our income in the beginning, but soon enough the pendulum will need to shift if we are to stay in business – and we do this by being budget conscious.
Although social media can be a great platform to increase brand awareness, build authority online and generate qualified leads —- often times for free — it stands to reason that if we want to expedite our results, then sometimes that will involve additional expenses.
Three factors have kept complexity science out of C-suites - until now. A fine blog post on HBR by Richard Straub. This article is part of a series of perspectives leading up to the fifth annual Global Drucker Forum in 2013 in Vienna, Austria.
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
In March, Pinterest rolled out a new site design with larger images, a cleaner layout, and several new discovery and navigation features. Since that time, users have praised and criticized various aspects of the design — and Pinterest has listened.
On Thursday, Pinterest announced it's brought back a host of features from the older version of the site, including the ability to discover the users you follow pins from and the ability to mention your friends by typing "@" before their name. You can also find out which of your Facebook or Twitter friends are on Pinterest once again.
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
Even though a recent survey shows that AirPlay is the most well-known screen mirroring technology, Apple has a long way to go to make it mainstream.
The NPD Group surveyed more than 2,600 tablets and smartphone owners throughout the first three months of this year. More than 20 percent of the group were aware of AirPlay and what it does. Less than 15 percent of the group knew about competing technologies from Samsung and Microsoft.
This paper investigates the relationship between indicators for the intensity of use of ICT (examining three different types of ICT widely used in firms: internal, e-sales, e-procurement IS), several forms of workplace organization, and human capital on one hand, and several measures of innovation performance at firm level on the other hand, in an innovation equation framework, in which was also controlled for standard innovation determinants such as demand, competition and firm size. The empirical part is based on data of Swiss and Greek firms.
A human resources management degree provides a good start to your career in any organization. This page tells you more about these programs, where you can find them, and what jobs are open to you after graduation.
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.
Due to the nature of the different social platforms there are likely to be varying rates for each one. For example, the rates for Facebook will differ to those for Twitter. A good rule of thumb is to divide the number of interactions with your base. It isn't rocket science.
However, looking across the barren landscape of brand social media pages, achieving and maintaining high engagement levels does seem to be.
So what's going wrong? Broadly speaking there are seven reasons why your engagement rate is low...
The economics field requires people who are sharp, critical thinkers. They conduct surveys, create statistical data, analyze resources like labor, land and technolog are allocatedy, monitor inflation, costs and exchange rates to further the business conducted by the company that has hired them.
This page tells you more about a degree in economics, what the courses are, where you can take them, what the prospects are, and what you can expect to earn.
Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV.
The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs. the mobile web, but Flurry has estimated that 80%of mobile activity occurs on apps. Comparatively, Kantar Media calculated that TV advertising accounted for $74 billion in ad revenues in 2012. Even if apps generated 100% of mobile ad revenues, the market would still be just 4.5% that of TV.
Meanwhile, Flurry also found that there are now more monthly users of mobile apps than there are for desktop computers and laptops. Yet the the desktop ad market is still 10 times the size of the mobile ad market in revenues, according to the IAB.
This is the story of how Google+ broke up with me.
Like a good social networking Internet citizen, I’ve been using Google+ almost daily since late 2011. In spite of numerous issues with the service, I’ve looked past its flaws and embraced it for a year and a half. But no more.
Event management is the planning, organization and administration of events such as sports races, conferences, leadership retreats, and entertainment shows. An event manager is responsible for the organization of such events starting from the conceptualization to the planning of the project and the funding and logistical administration of the entire project.
Find out about event management degree programs - the training, where you can find it, and what the prospects are after completion ...
A Microsoft exec inspired some ill will with comments about the possibility of a "always on" future.
Xbox does not currently require an Internet connection just to play games. However, Orth seemed to be hinting at a future in that direction. The idea is controversial since Diablo III and SimCity both had connection issues, hampering users' gaming experiences. Gamers are concerned that if more publishers require such connections that they'll frequently encounter service hiccups or be sidelined when their own Internet connections go down.
infoDev’s Global Forum on Innovation and Entrepreneurship is a biennial flagship event convening the global innovation and entrepreneurship community to exchange know-how, establish partnerships and develop innovative approaches. infoDev is a global partnership program in the World Bank Group. Its mission is to enable innovative entrepreneurship for sustainable, inclusive growth and employment in developing countries.