Business Futures
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News and commentaries on business education, innovation, and other professional development topics
Curated by Adam Atodl
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Rescooped by Adam Atodl from Curation Revolution onto Business Futures
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Was Your Website Punished By A Panda or A Penguin?

Was Your Website Punished By A Panda or A Penguin? | Business Futures | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
Adam Atodl's insight:

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Martin (Marty) Smith's comment, January 24, 1:05 PM
WOW, Robin you are the MASTER of cool new SHI*. I just fired this overlay and it helps SEE the impact so much faster than anything. Your Scoop just launched $1M in SEO help. Thanks. Marty
Martin (Marty) Smith's curator insight, January 24, 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Neil Ferree's comment, January 26, 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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All my social networks and groups on one page

All my social networks and groups on one page | Business Futures | Scoop.it

My XeeMe helps you find all my social networks and groups on one page 

http://xeeme.com/Adam_Atodl

If you would like your own go to

http://xeeme.com/?r=TLypg8gq17U9

- It's free. Plus you get a powerful social address book and much more.

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5 Habits Of Leaders Who Create Workspace Culture

5 Habits Of Leaders Who Create Workspace Culture | Business Futures | Scoop.it
When I was a student (once upon a time I thought I was to be a clinical psychologist), and broke, and spending time in New York City (when I decided I was not to be a performing artist, choreographer for my career after all), I used to make extra ...

Via Susan Bainbridge
John Michel's curator insight, May 13, 7:27 AM

How can you make your space a dynamic part of your vision and mission, and a driver of success? Here are 5 habits and how to make this happen:

Elizabeth Horlemann's curator insight, May 14, 1:59 AM

Open space???

David Hain's curator insight, May 14, 2:37 AM

Unusual take on leadership, but worth thinking about...

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40 Ideas for Engaging Social Media Content You Should Be Posting

40 Ideas for Engaging Social Media Content You Should Be Posting | Business Futures | Scoop.it
Learn 40 ideas for creative content to include in your social media strategy that will triple your engagement!

Via Susan Bainbridge
Sourav Das's curator insight, May 13, 12:04 PM

Which type of content your readers want the most? What should you post more on your social media sites? 

Ken Morrison's comment, May 13, 7:16 PM
I am not a huge fan of 'fill in the blanks' because I haven't seen many done that were not cheap attempts to get comments. I can see value if they are done wisely though in a way that adds value to the community.
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5 Facebook Advertising Tips that Will Save You Money

5 Facebook Advertising Tips that Will Save You Money | Business Futures | Scoop.it

A couple of months ago I created a video on how to Create a Targeted Facebook Ad on a Budget (refer to the video below). I can appreciate that for most of us just starting out, managing our monthly marketing expenses is of vital importance.

Sure we can expect that our expenses will outweigh our income in the beginning, but soon enough the pendulum will need to shift if we are to stay in business – and we do this by being budget conscious.

 

Although social media can be a great platform to increase brand awareness, build authority online and generate qualified leads —- often times for free — it stands to reason that if we want to expedite our results, then sometimes that will involve additional expenses.

 

 


Via DiTesco
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Scoop.it AND Paper.li More Powerful Together Than Either Alone

Scoop.it AND Paper.li More Powerful Together Than Either Alone | Business Futures | Scoop.it
Why is Scoop It Kicking Paper Li's Rear End?

Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…

Via Martin (Marty) Smith
Kelly Hungerford's curator insight, May 8, 4:44 AM

This is a great discussion that was started by Jesse Wojdylo yesterday. It's a topic that often comes up, or has come up, since the beginning of our service time together. 

 

Do I see Scoop.it and Paper.li as competitors? No, I see them as completitors - complimentary services in the same arena. 

 

Great insight from power user Marty Smith on why he likes and uses both. 

Howard Rheingold's curator insight, May 10, 8:12 PM

Scoop.it and Paper.li are both powerful infotention tools. Here's a how-to about using them together.

Dolly Bhasin 's curator insight, May 11, 12:17 AM

I don't think there is any harm in combining the two, however, I feel scoopit with its own works best for curators and Paperli for auto content publishing (very dynamic no intervention and bias)

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Why Managers Haven't Embraced Complexity

Why Managers Haven't Embraced Complexity | Business Futures | Scoop.it

Three factors have kept complexity science out of C-suites - until now. A fine blog post on HBR by Richard Straub. This article is part of a series of perspectives leading up to the fifth annual Global Drucker Forum in 2013 in Vienna, Austria.


Via Kenneth Mikkelsen
John Michel's curator insight, May 7, 5:54 PM

Nobody would deny that the world has become more complex during the past decades. With digitization, the interconnectivity between people and things has jumped by leaps and bounds. Dense networks now define the technical, social, and economic landscape.

Ivon Prefontaine's curator insight, May 7, 7:02 PM

"Complexity wasn't a convenient reality given managers' desire for control." Embracing complexity is necessary for creativity and innovation to emerge.

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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, John van den Brink, Martin (Marty) Smith
Michael Kristiansen's curator insight, May 8, 1:57 AM

This is a very good explanation on how important the role curation plays in improving the overall content of a website.  This gives reason for staying on a website and getting bookmarked for return visits.

 

Adam Donkus's curator insight, May 9, 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock's curator insight, May 13, 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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Pinterest Brings Back Beloved Design Features

Pinterest Brings Back Beloved Design Features | Business Futures | Scoop.it

In March, Pinterest rolled out a new site design with larger images, a cleaner layout, and several new discovery and navigation features. Since that time, users have praised and criticized various aspects of the design — and Pinterest has listened.

On Thursday, Pinterest announced it's brought back a host of features from the older version of the site, including the ability to discover the users you follow pins from and the ability to mention your friends by typing "@" before their name. You can also find out which of your Facebook or Twitter friends are on Pinterest once again.

 

Read more at: http://mashable.com/2013/04/25/pinterest-brings-back-design-features/

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Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics

Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics | Business Futures | Scoop.it
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!

Via Robin Good
Robin Good's curator insight, April 20, 10:05 AM



Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one.


The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into.


Highly informative. Up-to-date. 8/10


Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too


(Image credit: red card by Shutterstock)


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Are Teenagers Abandoning Facebook? [INFOGRAPHIC]

Are Teenagers Abandoning Facebook? [INFOGRAPHIC] | Business Futures | Scoop.it
For Facebook North American active users numbers are declining. The average age of Facebook users has risen from 38 to 41 years old. The number of moms getting on Facebook is rising sharply.

Via Marylene Delbourg-Delphis, Brian Yanish - MarketingHits.com
Jean Cruz's curator insight, April 19, 12:20 AM

Interesting numbers...death of facebook?

Mertens Marketing's curator insight, April 19, 4:49 AM

Kids are getting mobile. Und selbst Facebook weiß längst, dass sie ein Problem bei den jüngeren haben. Die gute Nachricht: Facebook hat sich etabliert und ist bei der zahlenden Zielgruppe angekommen. Warten wir also ab, was das "next big thing" wird.

Paul's curator insight, April 19, 7:34 AM

our parents like it more...

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While Many Users Are Aware Of AirPlay, Only A Few Are Actually Using It

While Many Users Are Aware Of AirPlay, Only A Few Are Actually Using It | Business Futures | Scoop.it

Even though a recent survey shows that AirPlay is the most well-known screen mirroring technology, Apple has a long way to go to make it mainstream.

The NPD Group surveyed more than 2,600 tablets and smartphone owners throughout the first three months of this year. More than 20 percent of the group were aware of AirPlay and what it does. Less than 15 percent of the group knew about competing technologies from Samsung and Microsoft.

 Read more at: http://appadvice.com/appnn/2013/04/while-many-users-are-aware-of-airplay-only-a-few-are-actually-using-it
Via Jon Samuelson
Marcia Pereira's curator insight, April 19, 9:30 PM

Gottal learn to use all the special effects. I hope this helps do our work and paly better. 

Rescooped by Adam Atodl from Transformations in Business
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How to Manage a Micromanaging Boss

How to Manage a Micromanaging Boss | Business Futures | Scoop.it
I thought it was impossible to change my micromanaging boss's overbearing ways without completely offending her (and risking my job!). But over time, I did.

And luckily, there are several ways you can show your boss that you're in control — and loosen her grip a little bit, too.

 

Read more at: http://mashable.com/2013/04/07/micromanaging-boss/


Via Stewart-Marshall
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Are ICT, Workplace Organization and Human Capital Relevant for Innovation? 

Are ICT, Workplace Organization and Human Capital Relevant for Innovation?  | Business Futures | Scoop.it

This paper investigates the relationship between indicators for the intensity of use of ICT (examining three different types of ICT widely used in firms: internal, e-sales, e-procurement IS), several forms of workplace organization, and human capital on one hand, and several measures of innovation performance at firm level on the other hand, in an innovation equation framework, in which was also controlled for standard innovation determinants such as demand, competition and firm size. The empirical part is based on data of Swiss and Greek firms.


Read more at: http://zunia.org/post/are-ict-workplace-organization-and-human-capital-relevant-for-innovation

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Rescooped by Adam Atodl from Technology Futures
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Choosing an Online IT Program

Choosing an Online IT Program | Business Futures | Scoop.it

The IT industry expects to expand and grow for many years to come. This growth needs computer software engineers, network administrators, network programmers, and more. 

Online IT programs provide the skills for this challenging field. This page has details of the programs, the schools, the career prospects, salaries and more ...

 

Read more at: http://www.onlineanddistancelearning.com/online-it-programs


Via Natalie Stewart
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Rescooped by Adam Atodl from Transformations in Business
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Start your HR career with a Human Resources Management Degree

Start your HR career with a Human Resources Management Degree | Business Futures | Scoop.it

A human resources management degree provides a good start to your career in any organization. This page tells you more about these programs, where you can find them, and what jobs are open to you after graduation.

 

Read more at: http://onlineanddistancelearning.com/human-resources-management-degree


Via Stewart-Marshall
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Rescooped by Adam Atodl from Digital marketing & Communications
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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | Business Futures | Scoop.it

First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.

Due to the nature of the different social platforms there are likely to be varying rates for each one. For example, the rates for Facebook will differ to those for Twitter. A good rule of thumb is to divide the number of interactions with your base. It isn't rocket science.

However, looking across the barren landscape of brand social media pages, achieving and maintaining high engagement levels does seem to be.

So what's going wrong? Broadly speaking there are seven reasons why your engagement rate is low...

 

Read more at: http://econsultancy.com/us/blog/62694-why-your-engagement-rate-is-low-and-how-you-can-fix-it


Via Alex Butler
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Get a rewarding career with a Degree in Economics

Get a rewarding career with a Degree in Economics | Business Futures | Scoop.it

The economics field requires people who are sharp, critical thinkers. They conduct surveys, create statistical data, analyze resources like labor, land and technolog are allocatedy, monitor inflation, costs and exchange rates to further the business conducted by the company that has hired them. 

This page tells you more about a degree in economics, what the courses are, where you can take them, what the prospects are, and what you can expect to earn.

 

Read more at: http://onlineanddistancelearning.com/degree-in-economics


Via Stewart-Marshall
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Financing Options for Small Businesses Facing Foreclosure

Financing Options for Small Businesses Facing Foreclosure | Business Futures | Scoop.it
This week the Wall Street Journal noted that small companies with commercial mortgages could be facing balloon mortgages this year.  Without working capital, small businesses could be foreclosed up...

Via Elizabeth Kraus
Elizabeth Kraus's curator insight, May 7, 9:20 AM

The WSJ article titled, “Warning: Property Foreclosures Ahead” predicts that more commercial property loans will come due in 2013 than in any prior year.

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Masters in Marketing | Online and Distance Learning

Masters in Marketing | Online and Distance Learning | Business Futures | Scoop.it

A masters in marketing program provides the knowledge and skills that allow an individual to be successful in the business marketing community. This page gives more details ...

 

Read more at: http://onlineanddistancelearning.com/masters-in-marketing


Via Stewart-Marshall
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Mobile Apps Are the New Network TV, Without the Ad Dollars

Mobile Apps Are the New Network TV, Without the Ad Dollars | Business Futures | Scoop.it

Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV.

The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs. the mobile web, but Flurry has estimated that 80%of mobile activity occurs on apps. Comparatively, Kantar Media calculated that TV advertising accounted for $74 billion in ad revenues in 2012. Even if apps generated 100% of mobile ad revenues, the market would still be just 4.5% that of TV.

Meanwhile, Flurry also found that there are now more monthly users of mobile apps than there are for desktop computers and laptops. Yet the the desktop ad market is still 10 times the size of the mobile ad market in revenues, according to the IAB.

 

Read more at: http://mashable.com/2013/04/25/mobile-apps-is-the-new-network-tv-without-the-ad-revenues/

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Finance Degree Programs For a Rewarding Career

Finance Degree Programs For a Rewarding Career | Business Futures | Scoop.it

This page helps you find out more about finance degree programs, what the courses are, where you can take them, and what you can expect to earn ...

Some of the different fields that relate to this are accounting, credit analysis, financial planning and financial analysis.

 

Read more at: http://onlineanddistancelearning.com/finance-degree


Via Natalie Stewart
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How Google+ Broke Up with Me

How Google+ Broke Up with Me | Business Futures | Scoop.it

This is the story of how Google+ broke up with me.

Like a good social networking Internet citizen, I’ve been using Google+ almost daily since late 2011. In spite of numerous issues with the service, I’ve looked past its flaws and embraced it for a year and a half. But no more.

 

Read more at: http://jdhancock.com/2013/04/10/how-google-broke-up-with-me/


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Studying an Event Management Degree online

Studying an Event Management Degree online | Business Futures | Scoop.it

Event management is the planning, organization and administration of events such as sports races, conferences, leadership retreats, and entertainment shows.  An event manager is responsible for the organization of such events starting from the conceptualization to the planning of the project and the funding and logistical administration of the entire project.

Find out about event management degree programs - the training, where you can find it, and what the prospects are after completion ...

 

Read more at: http://onlineanddistancelearning.com/event-management-degree


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Xbox Exec Tells Fans to 'Deal With' Always On Future

Xbox Exec Tells Fans to 'Deal With' Always On Future | Business Futures | Scoop.it
A Microsoft exec inspired some ill will with comments about the possibility of a "always on" future.

Xbox does not currently require an Internet connection just to play games. However, Orth seemed to be hinting at a future in that direction. The idea is controversial since Diablo III and SimCity both had connection issues, hampering users' gaming experiences. Gamers are concerned that if more publishers require such connections that they'll frequently encounter service hiccups or be sidelined when their own Internet connections go down.

 Read more at: http://mashable.com/2013/04/05/xbox-execs-tells-fans-concerned-about-always-on-future-to-deal-with-it/
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For a rewarding career, take a Finance Masters Degree

For a rewarding career, take a Finance Masters Degree | Business Futures | Scoop.it

There is always a need for financial planners in the budget process and for financial managers in the business of the company.

Find out more about online finance masters degree programs, what the courses are, what employers expect, and what you can expect to earn.

 

Read more at: http://onlineanddistancelearning.com/online-finance-masters-degree

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Global Forum on Innovation and Technology Entrepreneurship 2013

Global Forum on Innovation and Technology Entrepreneurship 2013 | Business Futures | Scoop.it

infoDev’s Global Forum on Innovation and Entrepreneurship is a biennial flagship event convening the global innovation and entrepreneurship community to exchange know-how, establish partnerships and develop innovative approaches. infoDev is a global partnership program in the World Bank Group. Its mission is to enable innovative entrepreneurship for sustainable, inclusive growth and employment in developing countries.

 Details at Forum Web Site: http://www.globalforum2013.co.za/


Via Stewart-Marshall
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