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News and commentaries on business education, innovation, and other professional development topics
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Rescooped by Adam Atodl from BI Revolution
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, John van den Brink, Martin (Marty) Smith
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Adam Donkus's curator insight, May 9, 2013 10:21 AM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 1:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

Rescooped by Adam Atodl from Curation Revolution
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Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic]

Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Business Futures | Scoop.it
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views

Via Martin (Marty) Smith
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Ken Morrison's curator insight, February 18, 2013 3:22 PM

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

255's comment, February 19, 2013 9:21 PM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight, February 22, 2013 3:45 AM

Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls