Business Futures
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Business Futures
News and commentaries on business education, innovation, and other professional development topics
Curated by Adam Atodl
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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | Business Futures | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 14, 2013 8:53 PM

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


Robin Martin's comment, June 18, 2013 9:17 PM
Thanks for sharing Marty!
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Google Authorship About To ROCK Content Marketing's World

Google Authorship About To ROCK Content Marketing's World | Business Futures | Scoop.it

If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows.

 

Easy fix, just add a single line of code to your content and you will be using Google authorship tags.


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Was Your Website Punished By A Panda or A Penguin?

Was Your Website Punished By A Panda or A Penguin? | Business Futures | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
Adam Atodl's insight:

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

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Martin (Marty) Smith's comment, January 24, 2013 1:05 PM
WOW, Robin you are the MASTER of cool new SHI*. I just fired this overlay and it helps SEE the impact so much faster than anything. Your Scoop just launched $1M in SEO help. Thanks. Marty
Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Google Admits Failing to Delete Street View Data

Google Admits Failing to Delete Street View Data | Business Futures | Scoop.it
Google has admitted it did not delete all the data collected by Streetview mapping cars, despite assuring all information would be cleared.

According to the ICO, the data was collected before May 2010 and was supposed to be deleted before December 2010. Google agreed with the ICO to delete the stored information in November 2010.

The ICO has demanded Google immediately supply its stored data before the office will decide how to procede with its course of action.


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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Business Futures | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

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Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM

Excellent

Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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Internet Marketing For Lawyers - Atlantic BT

Internet Marketing For Lawyers - Atlantic BT | Business Futures | Scoop.it
This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 29, 2013 1:16 PM

Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought. 

Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.  

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Google sued over search results

Google sued over search results | Business Futures | Scoop.it
Bettina Wulff, wife of former German President Christian Wulff, has complained about the firm's auto-complete search text...
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Project Glass and the epic history of wearable computers

Project Glass and the epic history of wearable computers | Business Futures | Scoop.it

Paul Miller gives a great account of the history of wearable computers, and of his earlier excitement about the prospect of it becoming a reality.  So what does he think of Project Glass?

"I think Google thinks of "augmentation" as the internet, not as something that can be performed by a lone computer, which only has your wearable's self-gleaned perception of its surroundings to go on. They're marking a line in the sand, proclaiming that the internet is our only hope for technological betterment. Instead of Project Glass mediating and augmenting your connection with reality, it mediates and augments your connection to Google services."

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