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Business Futures
News and commentaries on business education, innovation, and other professional development topics
Curated by Adam Atodl
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Mark Zuckerberg Made $3.5 Billion Last Month

Mark Zuckerberg Made $3.5 Billion Last Month | Business Futures | Scoop.it
November was a good month for Facebook and its CEO Mark Zuckerberg.

Facebook‘s stock shot up from $21.08 a share on the first day of trading in November to $28 a share at the end of the day Friday, its highest price since July. Zuckerberg, who owns about 504 million shares of Facebook stock, gained about $3.48 billion as a result.

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Facebook tests offering free WiFi with merchant check-ins - Mobile Commerce Daily - Social networks

Facebook tests offering free WiFi with merchant check-ins - Mobile Commerce Daily - Social networks | Business Futures | Scoop.it

With its mobile user base growing, Facebook is testing a new service enabling users to check-in at local businesses on Facebook and receive free Wi-Fi.
The check-in service, if expanded, could be a good way for Facebook to gain valuable information about users. While the news comes as the number of merchants looking to offer Wi-Fi is growing, the interest in check-ins is not what it once was.

 

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This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook

This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook | Business Futures | Scoop.it
Name: Zindigo
Quick Pitch: Create your own Facebook storefront.
Genius Idea: Sellers receive a 40% sales commission -- a powerful motivating factor.

Over the past year, a number of startups and established retailers have sought to monetize online influence, giving users sales commissions on products they link to on their blogs, social media accounts and in their own, dedicated online shops.

The cut that users receive for those sales is generally modest. The Fancy offers users a 2% commission of sales made by linking to product pages on its site. Amazon offers affiliates between 4% and 8% depending on product category. StyleOwner, a startup that encourages users to sell goods through their own online fashion boutiques, offers a 10% cut of sales made on behalf of its partners, which include big-name retailers like Saks and Nordstrom.

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Sorry, Marketers, You're Doing Facebook Wrong

Sorry, Marketers, You're Doing Facebook Wrong | Business Futures | Scoop.it
Marketers aren't posting enough on Facebook on the weekends and at night, according to a new report from Buddy Media.

If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week.That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report based on activity from 1,800 of the world’s biggest brand pages from April 1 to May 31.

As with previous Buddy Media reports on the subject, the analysis found that marketers are still posting too little on weekends and at night and when they do post, they’re way too verbose.

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Jeff Domansky's comment, September 30, 2012 5:17 PM
thanks for catching and sharing this one Marty
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Zuckerberg Denies the Facebook Phone. What's the Evidence?

Zuckerberg Denies the Facebook Phone. What's the Evidence? | Business Futures | Scoop.it
Facebook CEO Mark Zuckerberg said Thursday in the company's first-ever earnings call that "it wouldn't really make much sense" for the social networking monolith to build its own smartphone.

While Zuckerberg denied the logic of Facebook building a phone, there are plenty of reasons why doing so would, in fact, make a lot of sense...

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George Takei Talks Facebook and EdgeRank Sharing in New Book

George Takei Talks Facebook and EdgeRank Sharing in New Book | Business Futures | Scoop.it
George Takei’s book, “Oh Myyy,” is due out this Thanksgiving. He devotes a chapter to discussion Facebook’s EdgeRank algorithm and how it’s impacted what he shares, when and with who.

Takei has previously expressed his frustration with EdgeRank, particularly Facebook’s practice of offering a way to boost visibility in news feeds, but for a fee.

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Facebook Mobile Ads: What's Working So Far

Facebook Mobile Ads: What's Working So Far | Business Futures | Scoop.it
Advertisers are seeing strong engagement and sales through Facebook's mobile ads.

Facebook has introduced several kinds of advertisements for mobile to date, all of which are integrated in the News Feed. The first of these, Sponsored Stories, recommends brand pages and content based on friends’ activities: Users might have seen, for example, a recommendation to Like a brand page their friends Like. Promoted Posts operate similarly, highlighting content from pages that a users’ friends Like in the News Feed.

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How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

How to Create a Facebook Business Page in 5 Simple Steps (With Video!) | Business Futures | Scoop.it

The time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound marketing strategy. Thing is, Facebook keeps changing how to set up Facebook business pages -- both on the large scale with the rollout of Facebook Timeline, and on a smaller scale with new features that are rolling out all the time.

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Developer Claims Facebook Tried to Destroy His Business

Developer Claims Facebook Tried to Destroy His Business | Business Futures | Scoop.it
An app developer has gone public with a charge that Facebook tried to destroy his business.
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The Facebook tweak that killed a billion-dollar industry - Fortune Tech

The Facebook tweak that killed a billion-dollar industry - Fortune Tech | Business Futures | Scoop.it
Facebook is known for operating in a perpetual beta state, making major changes not infrequently. Problem is, that can stifle a quickly growing niche.

Via Todd Lyden
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