Business for small businesses
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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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Social Media & Sustainable SEO: Infographic

Social Media & Sustainable SEO: Infographic | Business for small businesses | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.


With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.


Via Lauren Moss
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Ali Anani's curator insight, July 30, 2013 12:53 AM

Great work and I like the idea of organic traffic.

Martin (Marty) Smith's curator insight, August 1, 2013 7:14 AM

GREAT way to think about and monitor social media, content marketing And SEO.

Carlos Cardoso's curator insight, August 2, 2013 7:00 AM

SEO New vs.Old

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Why is Social Media Important During a Certain Time of Day?

Why is Social Media Important During a Certain Time of Day? | Business for small businesses | Scoop.it
Today we’re going to answer the question, why is social media important during certain times of the day on Facebook and Twitter? (Why is Social Media Important During a Certain Time of Day?

Via Dr. Susan Bainbridge
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Alison D. Gilbert's comment, July 23, 2013 8:34 AM
know there are apps that can set up the time blog post announcements, posts from facebook and tweets from twitter. Can anyone tell me what they are and how they work?
ratzelster's curator insight, July 29, 2013 6:39 PM

Thanks @wendi322 for this tip.

Kave Home's comment, August 26, 2013 5:44 AM
@alison-gilbert you can use Hootsuite, it's free up to 5 social media accounts and you can chose the date, the hour, ... and have a really good overview of your publications !
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Πως θα κάνετε την ιστοσελίδα σας να πουλάει περισσότερο

Πως θα κάνετε την ιστοσελίδα σας να πουλάει περισσότερο | Business for small businesses | Scoop.it

Όταν οι άνθρωποι είναι στην ιστοσελίδα σας έχετε καταφέρει να τους τραβήξετε το ενδιαφέρον.

Ανάμεσα από τα εκατοντάδες ή και χιλιάδες web-site που πωλούν το προϊόν ή την υπηρεσία σας, επέλεξαν το δικό σας site που σημαίνει ότι έχετε κάνει καλή δουλειά για να φέρετε επισκέπτες. Πρώτος στόχος επετεύχθη! Όμως θα πρέπει να γνωρίζετε ότι περισσότερο traffic δεν σημαίνει απαραίτητα περισσότερες πωλήσεις.

Το να είσαστε στις πέντε πρώτες θέσεις της Google είναι σημαντικό, όμως αυτό δεν σημαίνει αυτόματα ότι θα έχετε και περισσότερες πωλήσεις! Η πώληση θα γίνει μέσα από την σελίδα σας.

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Social Media Automation: A Beginner's Guide for Small Business Owners - Search Engine Watch

Social Media Automation: A Beginner's Guide for Small Business Owners - Search Engine Watch | Business for small businesses | Scoop.it
Social Media Automation: A Beginner's Guide for Small Business Owners
Search Engine Watch
social-connections Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted.

Via Dr. Susan Bainbridge
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Social Structure Marketing's curator insight, July 15, 2013 4:08 PM

More and more people are getting into the Social Media for Business game. There are so many new tools to automate much of the updating process. And business' have to learn to use them. Regular updates are the key to successful social marketing campaigns

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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | Business for small businesses | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

 

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

 

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Ana Quillinan's curator insight, July 13, 2013 8:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

DOLORES FRAGUELA's curator insight, July 14, 2013 1:42 PM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 9:51 AM

Here is a great source of metrics for your next social media campaign

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How to work with “stupid” people

I consider myself reasonably intelligent, yet I have had no problem surrounding myself with people at or above my intellectual level. I’ve also had good relationships with co-workers at all levels of intelligence. Unless you’re a world-class genius (statistically unlikely), you are probably mis-diagnosing people as stupid.

I’ll assume that you’re not just lashing out at others as a defense mechanism against your own insecurities (although you need honestly ask yourself that). I’ll assume that you sincerely believe that other people are stupid, probably based on finding it difficult to discuss things and agree with them.

But what you’re really evaluating is their judgment. Differences in judgment are rarely due to stupidity—in work, in friendships or in politics. You can’t address the problem until you identify the real cause. Calling everyone “stupid” leaves you with no next steps.

Milos Crafts's insight:

This is a really insightful article by Jason Crawford, tech/business geek in San Francisco. I love his final advice for the workplace:


1. Make sure you’re working in an environment that promotes objective decisions.

2. Choose your battles

3. Earn a reputation over time through excellent work.

 

Well worth reading!!

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10 δωρεάν online μαθήματα για να γίνετε επιτυχημένοι επιχειρηματίες! - (@growingstartup)

10 δωρεάν online μαθήματα για να γίνετε επιτυχημένοι επιχειρηματίες! - (@growingstartup) | Business for small businesses | Scoop.it
Milos Crafts's insight:

10 από τα καλύτερα δωρεάν online «entrepreneurship» μαθήματα και σας τα παρουσιάζουμε εδώ (όλα τα μαθήματα είναι στην αγγλική γλώσσα).

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How can mentoring help your small business grow? Q&A roundup

How can mentoring help your small business grow? Q&A roundup | Business for small businesses | Scoop.it
What should you look for in a mentor?
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Rescooped by Milos Crafts from Social Media Strategies
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Social Media Marketing – How it Effects Your Business

Social media has emerged as a very powerful online marketing force in today's internet driven world.

Via Free Viral Ads, Lynn O'Connell for O'Connell Meier, Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  , Ivo Nový
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SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
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After 7 Years & 50K Storefronts Created, Shopify Launches Major Redesign To Simplify Online Store-Building | TechCrunch

After 7 Years & 50K Storefronts Created, Shopify Launches Major Redesign To Simplify Online Store-Building | TechCrunch | Business for small businesses | Scoop.it
Forrester recently predicted that the online retail market will grow to $370 billion over the next four years, up from $231 billion this year -- a 10 percent compound annual growth rate.
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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Business for small businesses | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Pamela Bartar's curator insight, July 5, 2013 4:24 AM

future advertising: always and everywhere?

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Are You An Entrepreneur? - Project Eve

Are You An Entrepreneur? - Project Eve | Business for small businesses | Scoop.it
Have you ever wondered if you you have what it takes to be an entrepreneur? Follow the letters and numbers in this decision tree/flowchart leading up to four possible end points that will tell you how you stack up!
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Italy Pushes $1,280 Silk Sweaters as Exporters See Slump Exit - BoF - The Business of Fashion

Italy Pushes $1,280 Silk Sweaters as Exporters See Slump Exit - BoF - The Business of Fashion | Business for small businesses | Scoop.it

How Brunello Cucinelli’s fashion company tapped demand for quality Italian goods to lift sales of its $1,280 sweaters and other products by 15 percent last year.

With three-quarters of his sales from overseas, Cucinelli says the rest of Italy should follow his model: produce quality goods and sell them everywhere — especially outside Italy

Milos Crafts's insight:

"produce quality goods and sell them everywhere"...seems so simple doesn't it!  So next step is selling quality goods made by Greek companies and "integrating themselves into the “global supply chain" ..... which may not be so easy.

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Why Local is the Future of Commerce | Street Fight

Why Local is the Future of Commerce | Street Fight | Business for small businesses | Scoop.it
... to emerge. The transformation began in search, but companies have since started to rethink the way we buy and retrieve these goods and services as well as the way businesses reward, and retain, past customers, creating a coordinated stack , to...
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Design Thinking Action Lab - Stanford University

Design Thinking Action Lab - Stanford University | Business for small businesses | Scoop.it

FREE AND OPEN TO ALL experiential course, Stanford d.school lecturer and Epicenter Deputy Director Leticia Britos Cavagnaro and her team will take you on a journey to learn the design thinking process.

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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Business for small businesses | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
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Θα έφτανε η μέρα, αν είχε παραπάνω από 24 ώρες; (Βασικές τεχνικές διαχείρισης του χρόνου)

Θα έφτανε η μέρα, αν είχε παραπάνω από 24 ώρες; (Βασικές τεχνικές διαχείρισης του χρόνου) | Business for small businesses | Scoop.it
Ο όρος «τεχνικές διαχείρισης χρόνου» είναι άστοχος, αφού η αλήθεια είναι ότι δεν μπορούμε να διαχειριστούμε το χρόνο, αλλά τις δραστηριότητές μας σε σχέση με αυτόν. Πολλές φορές μπορεί να έχουμε ευχηθεί η μέρα να είχε περισσότερες από 24 ώρες.
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Γυναίκα και Επιχειρηματικότητα (Μέρος 1ο)

Γυναίκα και Επιχειρηματικότητα (Μέρος 1ο) | Business for small businesses | Scoop.it
Μέσα στο 2012, υπήρξαν λαμπρά παραδείγματα γυναικείας επιχειρηματικότητας είτε μέσα από τις startup επιχειρήσεις, είτε μέσα απ' την ιδιωτική απασχόληση των γυναικών. Παράλληλα, υπήρξε έκρηξη σύστασης ΜΚΟ για θέματα γυναικών και εργασίας, συμβουλευτικής, όπως επίσης και ισότητας. Για το 2013, εγκρίθηκαν ευρωπαϊκές επιδοτήσεις (δες εδώ) προς ενίσχυση της επιχειρηματικής δραστηριότητας των γυναικών.
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The Guardian Small Business Network. Sign up for newsletters, event invites and the latest news.

The Guardian Small Business Network. Sign up for newsletters, event invites and the latest news. | Business for small businesses | Scoop.it

The Guardian Small Business Network is a dedicated community where you can gain access to best practice resources, expert advice, live Q&As and entrepreneur blogs.

Registration is free.

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Customer Service Experience Innovation - Your Big Opportunity

Customer Service Experience Innovation - Your Big Opportunity | Business for small businesses | Scoop.it

Having just completed an innovation session last week where The Brainzooming Group was leading a client in addressing its customer service experience innovation, this Brainzooming guest blog post from Woody Bendle was top of mind for me. Woody shares a robust approach to pursue if you are trying to address any opportunity to differentiate your organization relative to the customer experience you deliver.


Via Peter Verschuere, Rowan Norrie
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Rowan Norrie's curator insight, July 8, 2013 5:30 AM

As with any innovation project, customer service innovation is first of all about thoroughly understanding your customer's needs, wants and expectations.

Rosetta Carrington Lue's curator insight, July 9, 2013 7:57 PM

Customer service innovation is understanding your customer's needs, wants, and expectation and being able to meet/exceed those objectives.

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Ευκαιρίες που γεννά το Διαδικτυακό Μάρκετινγκ σε μικρομεσαίες e-επιχειρήσεις

Ευκαιρίες που γεννά το Διαδικτυακό Μάρκετινγκ σε μικρομεσαίες e-επιχειρήσεις | Business for small businesses | Scoop.it

Σε μια εποχή, που η ανάγκη επιβίωσης και δημιουργίας νέων διεξόδων δραστηριοποίησης των μικρομεσαίων επιχειρήσεων γίνεται επιτακτική, το ηλεκτρονικό επιχειρείν αποτελεί πηγή νέων ευκαιριών.

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Shopware: Λανσάρισμα της Bepado, μιας καινοτόμου πλατφόρμας δικτύωσης των διαδικτυακών εμπόρων

Shopware: Λανσάρισμα της Bepado, μιας καινοτόμου πλατφόρμας δικτύωσης των διαδικτυακών εμπόρων | Business for small businesses | Scoop.it

Η δυνατότητα δικτύωσης προμηθευτών και εμπόρων, δηλαδή η έξυπνη επικοινωνία διαφορετικών ηλεκτρονικών καταστημάτων και η ανταλλαγή της γκάμας των προϊόντων τους και η οποία θα έχει ως αποτέλεσμα την ανεξαρτητοποίηση των διαδικτυακών εμπόρων από το ζωνάρι της Amazon και της Google είναι μια από τις μεγαλύτερες προκλήσεις του Ηλεκτρονικού Εμπορίου.

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Choosing An SEO Friendly Ecommerce Platform: 20 Features To Look For

Choosing An SEO Friendly Ecommerce Platform: 20 Features To Look For | Business for small businesses | Scoop.it
What SEO features should you look for when choosing an ecommerce solution for your online store? The majority of the most popular ecommerce platforms claim to be SEO-friendly.
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The Experience Tells The Story

"The Mad Men era of advertising has passed. But what does advertising mean in this new age where there is no such thing as a "traditional" agency? Today, a brand’s communication and engagement strategy is no longer a separate and distinct practice from the design of a product or service. The two are intertwined. The product is the marketing, and the marketing is the product."


Via Gregg Morris
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Blogger Opportunity - New Women's Website/Brand - Project Eve

Blogger Opportunity - New Women's Website/Brand - Project Eve | Business for small businesses | Scoop.it
Hi, all. I came across this opportunity (see below) for bloggers that I thought some of you might be interested in. Why am I doing this for you? I review publicity opportunities for my marketing clients, but when I saw this, I thought of ProjectEve.
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