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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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Γυναίκα και Επιχειρηματικότητα (Μέρος 1ο)

Γυναίκα και Επιχειρηματικότητα (Μέρος 1ο) | Business for small businesses | Scoop.it
Μέσα στο 2012, υπήρξαν λαμπρά παραδείγματα γυναικείας επιχειρηματικότητας είτε μέσα από τις startup επιχειρήσεις, είτε μέσα απ' την ιδιωτική απασχόληση των γυναικών. Παράλληλα, υπήρξε έκρηξη σύστασης ΜΚΟ για θέματα γυναικών και εργασίας, συμβουλευτικής, όπως επίσης και ισότητας. Για το 2013, εγκρίθηκαν ευρωπαϊκές επιδοτήσεις (δες εδώ) προς ενίσχυση της επιχειρηματικής δραστηριότητας των γυναικών.
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The Guardian Small Business Network. Sign up for newsletters, event invites and the latest news.

The Guardian Small Business Network. Sign up for newsletters, event invites and the latest news. | Business for small businesses | Scoop.it

The Guardian Small Business Network is a dedicated community where you can gain access to best practice resources, expert advice, live Q&As and entrepreneur blogs.

Registration is free.

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Customer Service Experience Innovation - Your Big Opportunity

Customer Service Experience Innovation - Your Big Opportunity | Business for small businesses | Scoop.it

Having just completed an innovation session last week where The Brainzooming Group was leading a client in addressing its customer service experience innovation, this Brainzooming guest blog post from Woody Bendle was top of mind for me. Woody shares a robust approach to pursue if you are trying to address any opportunity to differentiate your organization relative to the customer experience you deliver.


Via Peter Verschuere, Rowan Norrie
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Rowan Norrie's curator insight, July 8, 2013 5:30 AM

As with any innovation project, customer service innovation is first of all about thoroughly understanding your customer's needs, wants and expectations.

Rosetta Carrington Lue's curator insight, July 9, 2013 7:57 PM

Customer service innovation is understanding your customer's needs, wants, and expectation and being able to meet/exceed those objectives.

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Ευκαιρίες που γεννά το Διαδικτυακό Μάρκετινγκ σε μικρομεσαίες e-επιχειρήσεις

Ευκαιρίες που γεννά το Διαδικτυακό Μάρκετινγκ σε μικρομεσαίες e-επιχειρήσεις | Business for small businesses | Scoop.it

Σε μια εποχή, που η ανάγκη επιβίωσης και δημιουργίας νέων διεξόδων δραστηριοποίησης των μικρομεσαίων επιχειρήσεων γίνεται επιτακτική, το ηλεκτρονικό επιχειρείν αποτελεί πηγή νέων ευκαιριών.

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Shopware: Λανσάρισμα της Bepado, μιας καινοτόμου πλατφόρμας δικτύωσης των διαδικτυακών εμπόρων

Shopware: Λανσάρισμα της Bepado, μιας καινοτόμου πλατφόρμας δικτύωσης των διαδικτυακών εμπόρων | Business for small businesses | Scoop.it

Η δυνατότητα δικτύωσης προμηθευτών και εμπόρων, δηλαδή η έξυπνη επικοινωνία διαφορετικών ηλεκτρονικών καταστημάτων και η ανταλλαγή της γκάμας των προϊόντων τους και η οποία θα έχει ως αποτέλεσμα την ανεξαρτητοποίηση των διαδικτυακών εμπόρων από το ζωνάρι της Amazon και της Google είναι μια από τις μεγαλύτερες προκλήσεις του Ηλεκτρονικού Εμπορίου.

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Choosing An SEO Friendly Ecommerce Platform: 20 Features To Look For

Choosing An SEO Friendly Ecommerce Platform: 20 Features To Look For | Business for small businesses | Scoop.it
What SEO features should you look for when choosing an ecommerce solution for your online store? The majority of the most popular ecommerce platforms claim to be SEO-friendly.
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The Experience Tells The Story

"The Mad Men era of advertising has passed. But what does advertising mean in this new age where there is no such thing as a "traditional" agency? Today, a brand’s communication and engagement strategy is no longer a separate and distinct practice from the design of a product or service. The two are intertwined. The product is the marketing, and the marketing is the product."


Via Gregg Morris
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Blogger Opportunity - New Women's Website/Brand - Project Eve

Blogger Opportunity - New Women's Website/Brand - Project Eve | Business for small businesses | Scoop.it
Hi, all. I came across this opportunity (see below) for bloggers that I thought some of you might be interested in. Why am I doing this for you? I review publicity opportunities for my marketing clients, but when I saw this, I thought of ProjectEve.
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Παραρτήματα του Προγράμματος «Εξωστρέφεια – Ανταγωνιστικότητα των Επιχειρήσεων ΙΙ

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Επιδοτήσεις έως €110.000 σε επιχειρήσεις για την ανάπτυξη εξαγωγών

Επιδοτήσεις έως €110.000 σε επιχειρήσεις για την ανάπτυξη εξαγωγών | Business for small businesses | Scoop.it

Επιδοτήσεις που φθάνουν τις €110.000 ανά επενδυτικό σχέδιο θα λάβουν επιχειρήσεις μεταποίησης, υπηρεσιών, κατασκευών και επιλεγμένων κλάδων του εμπορίου που θα αναλάβουν δράσεις τεχνολογικού εκσυγχρονισμού και προετοιμασίας των προϊόντων τους για εξαγωγές

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Four Pillars Of Leadership

Four Pillars Of Leadership | Business for small businesses | Scoop.it
Listening to CEOs and other senior leaders talk about building businesses is always a privilege.

Via Dr. Susan Bainbridge
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Carlos Fosca's curator insight, June 29, 2013 10:36 AM

Los cuatro pilares del liderazgo en opinión de 4 exitosos CEOs: 1.Visión centrada en la proposición de valor para sus clientes.2. Valores estratégicos.3. Inversión en el talento. 4. Ejecución disciplinada e incesante.

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Get Elastic Ecommerce Blog | #1 Subscribed Ecommerce Blog

Get Elastic Ecommerce Blog | #1 Subscribed Ecommerce Blog | Business for small businesses | Scoop.it
#1 Subscribed Ecommerce Blog. Get Elastic blog is meant to share ecommerce best practices and better ways to manage the digital relationships
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Top 5 Ecommerce Blogs

Top 5 Ecommerce Blogs | Business for small businesses | Scoop.it

"I frequent a lot of different blogs every day and I always make sure to spend time on the various ecommerce platform blogs. Some ecommerce platforms obviously invest a lot of resources into a high quality blog and others clearly couldn’t care less. Here is my list of the best ecommerce blogs out there"

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How to work with “stupid” people

I consider myself reasonably intelligent, yet I have had no problem surrounding myself with people at or above my intellectual level. I’ve also had good relationships with co-workers at all levels of intelligence. Unless you’re a world-class genius (statistically unlikely), you are probably mis-diagnosing people as stupid.

I’ll assume that you’re not just lashing out at others as a defense mechanism against your own insecurities (although you need honestly ask yourself that). I’ll assume that you sincerely believe that other people are stupid, probably based on finding it difficult to discuss things and agree with them.

But what you’re really evaluating is their judgment. Differences in judgment are rarely due to stupidity—in work, in friendships or in politics. You can’t address the problem until you identify the real cause. Calling everyone “stupid” leaves you with no next steps.

Milos Crafts's insight:

This is a really insightful article by Jason Crawford, tech/business geek in San Francisco. I love his final advice for the workplace:


1. Make sure you’re working in an environment that promotes objective decisions.

2. Choose your battles

3. Earn a reputation over time through excellent work.

 

Well worth reading!!

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10 δωρεάν online μαθήματα για να γίνετε επιτυχημένοι επιχειρηματίες! - (@growingstartup)

10 δωρεάν online μαθήματα για να γίνετε επιτυχημένοι επιχειρηματίες! - (@growingstartup) | Business for small businesses | Scoop.it
Milos Crafts's insight:

10 από τα καλύτερα δωρεάν online «entrepreneurship» μαθήματα και σας τα παρουσιάζουμε εδώ (όλα τα μαθήματα είναι στην αγγλική γλώσσα).

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How can mentoring help your small business grow? Q&A roundup

How can mentoring help your small business grow? Q&A roundup | Business for small businesses | Scoop.it
What should you look for in a mentor?
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Social Media Marketing – How it Effects Your Business

Social media has emerged as a very powerful online marketing force in today's internet driven world.

Via Free Viral Ads, Lynn O'Connell for O'Connell Meier, Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  , Ivo Nový
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SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
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After 7 Years & 50K Storefronts Created, Shopify Launches Major Redesign To Simplify Online Store-Building | TechCrunch

After 7 Years & 50K Storefronts Created, Shopify Launches Major Redesign To Simplify Online Store-Building | TechCrunch | Business for small businesses | Scoop.it
Forrester recently predicted that the online retail market will grow to $370 billion over the next four years, up from $231 billion this year -- a 10 percent compound annual growth rate.
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Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Business for small businesses | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Pamela Bartar's curator insight, July 5, 2013 4:24 AM

future advertising: always and everywhere?

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Are You An Entrepreneur? - Project Eve

Are You An Entrepreneur? - Project Eve | Business for small businesses | Scoop.it
Have you ever wondered if you you have what it takes to be an entrepreneur? Follow the letters and numbers in this decision tree/flowchart leading up to four possible end points that will tell you how you stack up!
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Italy Pushes $1,280 Silk Sweaters as Exporters See Slump Exit - BoF - The Business of Fashion

Italy Pushes $1,280 Silk Sweaters as Exporters See Slump Exit - BoF - The Business of Fashion | Business for small businesses | Scoop.it

How Brunello Cucinelli’s fashion company tapped demand for quality Italian goods to lift sales of its $1,280 sweaters and other products by 15 percent last year.

With three-quarters of his sales from overseas, Cucinelli says the rest of Italy should follow his model: produce quality goods and sell them everywhere — especially outside Italy

Milos Crafts's insight:

"produce quality goods and sell them everywhere"...seems so simple doesn't it!  So next step is selling quality goods made by Greek companies and "integrating themselves into the “global supply chain" ..... which may not be so easy.

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Οδηγό του Προγράμματος «Εξωστρέφεια – Ανταγωνιστικότητα των Επιχειρήσεων ΙΙ

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Helping freelancers find desk space

Helping freelancers find desk space | Business for small businesses | Scoop.it

"PITCH UP TO A DESK NEAR YOU. START MEETING NEW PEOPLE AND SHARE IDEAS AROUND THE CAMPFIRE (OK, WATERCOOLER).

 

DESKCAMPING'S 'FREE DESK HERE' IS A TOTALLY NO FEE, NO STRINGS WAY FOR CREATIVE AGENCIES AND FREELANCERS TO COME TOGETHER AND SHARE IDEAS. THE AGENCY GETS TO MEET NEW TALENT AND THE FREELANCER GETS A FREE DESK.
IT'S THAT SIMPLE."

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Exporting to China: a guide for small businesses

Exporting to China: a guide for small businesses | Business for small businesses | Scoop.it
Many niche UK companies are establishing bases in China. As with any new market the trick is to pick your partners carefully – and in this case have a website registered in the country
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Ecommerce Trends in the Middle East [Infographic]

Ecommerce Trends in the Middle East [Infographic] | Business for small businesses | Scoop.it

Infographic from the GO-Gulf.com Blog, Ecommerce in the Middle East: Statistics and Trends. With 90 million Internet users and only 15% of businesses with an online presence, there’s room to grow. B2C online sales are expected to jump to $15 Billion by 2015, up from only $9 Billion last year.

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