Business for small businesses
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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
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Fear & Greed Index -What emotion is driving the market now?- CNNMoney

Fear & Greed Index -What emotion is driving the market now?- CNNMoney | Business for small businesses | Scoop.it

I actually find this very sick and worrying!  

Seriously .... A FEAR AND GREED INDEX!! 

"Investors are driven by two emotions: fear and greed. Too much fear can sink stocks well below where they should be. When investors get greedy, they can bid up stock prices way too far.

So what emotion is driving the market now?

CNNMoney's Fear & Greed index makes it clear using an investor sentiment tool that comprises of 7 markets indicators."

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#SocialMediaManagement : Surprising Results on Social Sharing Techniques [Infographic]

#SocialMediaManagement : Surprising Results on Social Sharing Techniques [Infographic] | Business for small businesses | Scoop.it
Does punctuation really matter on social media? What about using numbers and total word count? Actually, yes.

Via AlexaSocialMedia - Social Media & Community Management
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Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch

Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch | Business for small businesses | Scoop.it
Facebook has just begun testing...
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Jessica Hische's single-minded responsive site

Jessica Hische's single-minded responsive site | Business for small businesses | Scoop.it

Mark: Jessica Hische's portfolio website is probably the best example to give to explain what responsive web design is all about.

 

Her site is beautiful and her hand lettering work is off-the-chain fantastic!

 

In order to ensure her beautiful portfolio took centre stage, illustrator and typography expert Jessica Hische went mobile-first.


Via Mark Strozier
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Offline SEO Tactics for Your Website

Offline SEO Tactics for Your Website | Business for small businesses | Scoop.it
Top visibility of your website/blog at any of the search engines is really valuable. Everyone is looking for the ways and tactics that can be used for increasing the visibility of their website at search engines.

Via Mike Barnes
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Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S. | TechCrunch

Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S. | TechCrunch | Business for small businesses | Scoop.it
When small businesses need to make investments in IT or other operations, it's often the companies selling them the goods that help with financing solutions. 

Now it looks like Google is using that model to help drive more dollars to AdWords search advertising. Google says that from Monday it is launching a new service in the UK, AdWords Business Credit, which offers credit to companies specifically in the SMB sector to boost their online ad spend with the company.

 

This is not the first time that Google has offered credit to drive more AdWords investment — it’s been running a pilot with 1,400 companies in the U.S. for a year. Before that Google had run special offers giving people credits for more AdWords spend each time they invested in AdWords. This, however, is the first full commercial service of this kind

 

The track record in the U.S. has been positive enough to see the company moving to full launches: In a blog post, Brent Callinicos, VP Treasurer for Google, notes that 74 percent of those in the U.S. pilot now use AdWords Business Credit as their “primary form of AdWords payment.”

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How to Create a Killer Personal Branding Campaign

How to Create a Killer Personal Branding Campaign | Business for small businesses | Scoop.it
Call it self-marketing, personal branding, professional development, or any other buzzword you'd like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.

Via Vicente Montiel
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The Diminishing Distinction Between Marketing and Customer ...

The Diminishing Distinction Between Marketing and Customer ... | Business for small businesses | Scoop.it

In just the last few years, customer service has begun its most profound transformation yet. The volume, speed and public nature of social media conversations is not only making it possible for companies...

[...Customer service is the new marketing...]

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Breaking Down RSS Feed-Why And How To Use It

Breaking Down RSS Feed-Why And How To Use It | Business for small businesses | Scoop.it

Blog post at Make Money Blogging : There have been many of my subscribers that have asked me to break down RSS feed, what it is and how they can use it and what-not. When you get through with your day of building links, there is nothing more satisfying than getting on your blog reader and checking out some of your favorite blogs! I love doing this, as it seems to relax me from bouncing off the walls as I seem to do every day from building links and what not online.
Here are some of my favorite blogs:
The How To Make Money Online Mom
Fast Income
The HandyMan of Network Marketing
ProBlogger
Basic Blog Tips
The Sales Lion


Via Ileane Smith
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A digital Europe needs digital investment - European Commission

A digital Europe needs digital investment - European Commission | Business for small businesses | Scoop.it
Already today we see the havoc when broadband networks get congested. But with Internet use doubling every 2-3 years, those networks need a serious upgrade. Without investment, we condemn our citizens to slow connections with frequent blackouts; we make our businesses less competitive and less productive; we force our public authorities to meet 21st century expectations using 20th century systems.

Europe needs to keep up. In the USA, ultrafast, 100-Megabit broadband networks go past four in five households: a proportion that’s quadrupled in just three years. Japan has over 20 million fibre connections; China is installing 35 million this year alone. These countries have realised the digital imperative. If Europe doesn’t invest now, we’ll stay stuck in a gloomy past.

Our single market is our crown jewel: but to make sense in the 21st century it needs to get online, the single market needs to go digital. Let’s invest to become a connected, competitive continent.

Want to comment on Twitter? Use #CEFdigital

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Storytelling Marketing: Exponentially Increase a Product's Value

Storytelling Marketing: Exponentially Increase a Product's Value | Business for small businesses | Scoop.it
Marketing lesson: Even worthless objects gain demonstrable value when attached to stories.

 

And therein lies the rub - because I don't want to sell something for $41 that is worth only a quarter!!! 

 

How to get $41 for a yo-yo that costs a quarter.

 

“Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively,” assert Joshua Glenn and Rob Walker on their website Significantobjects.com. The entire site is home to an experiment that sets out to prove it.

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Three Easy Ways to Promote Your Twitter Followers | Social Media Today

Three Easy Ways to Promote Your Twitter Followers | Social Media Today | Business for small businesses | Scoop.it
“Pay it Forward Day” is coming April 25, 2013. The phrase has an interesting history and was tearfully illustrated in the 2000 movie of the same name. Our culture values promoting others, and social media is a great example of that.

Instead of picking a certain day of the week (#FollowFriday), we should have a regular habit of promoting our Twitter followers. Adding value to our followers is the best way to create not just a following, but a loyal following. Here are three un-cheesy ways to promote your Twitter community.

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Metavallon, a Greek non-profit organization that provides early stage entrepreneurs with a supportive structure to develop, launch and solidify their ventures.

Metavallon, a Greek non-profit organization that provides early stage entrepreneurs with a supportive structure to develop, launch and solidify their ventures. | Business for small businesses | Scoop.it

Through its proprietary three-stage program, the Start-up Series, Metavallon seeks to motivate talented Greeks, educate them on key principles of entrepreneurship, expose them to experienced entrepreneurs, experts and investors, and provide them with the necessary resources to start their own businesses.

Created as a resolution to the frustration of young educated Greeks amidst the crisis and the onset of what will be a devastating brain drain, Metavallon aims to create an entrepreneurial movement in its home country, Greece, and help educated Greeks envision again their future here. We truly believe that great untapped talent and ideas lie within Greece; and in a rapidly evolving world with seemingly more problems than solutions, it is vital to cultivate a society of venturers as a viable way out of the dead ends presented before us. By mobilizing the global Greek community and leveraging the optimism and enthusiasm of young people, we, at Metavallon, support aspiring entrepreneurs to launch and grow their own new ventures, enabling them to succeed in their entrepreneurial endeavors, create jobs, and ultimately provide a boost to the Greek economy.

http://www.metavallon.org/

 

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EU signs new partnership with UNESCO on education, culture, science and human rights

EU signs new partnership with UNESCO on education, culture, science and human rights | Business for small businesses | Scoop.it

A new deal that will boost cooperation, dialogue and help to share information and best practice between the European Union (EU) and United Nations Educational, Scientific and Cultural Organization (UNESCO) was signed between the Director-General of UNESCO, Irina Bokova, the High Representative of the Union for Foreign Affairs and Security Policy/Vice-President of the European Commission, Catherine Ashton, and the Development Commissioner, Andris Piebalgs.

The Memorandum of Understanding sets out clear, strategic priorities and encourages increased policy dialogue on areas of mutual interest between the two organisations, such as education, culture, science and technology, maritime policy and freedom of expression.

Commission Press release Brussels, 8 October 2012 EU

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This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook

This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook | Business for small businesses | Scoop.it
Zindigo is developing a social storefront system for Facebook.
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7 Epic Free Traffic Tips I Used This Week From 7 Top Bloggers |

7 Epic Free Traffic Tips I Used This Week From 7 Top Bloggers | | Business for small businesses | Scoop.it

7.) Ileane Smith of BasicBlogTips.com shared a great simple yet effective Facebook tip. If you desire to get more Facebook traffic try this out. I’ve used it several times and it’s never failed me:

Post Images and Videos to Increase Facebook Edgerank

“We have all been told that the best way to increase engagement levels on Facebook is to post pictures and videos. When we do this, our followers are more likely to see the post and give it a like or add a comment.

Of course this makes sense because the visual stimulation draws people in and causes them to react, and when people see that there are a lot of likes on a post, they pay more attention and in turn they want go add a like or comment also.

The more likes and comments you get the more people see your post in their news feeds and so on. You get the picture right. If you spend a lot of time on Facebook, like I do you know exactly what I’m talking about.”


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Why Startups Die from Andrew Montalenti-co-founder and CTO of Parse.ly,

Why Startups Die from Andrew Montalenti-co-founder and CTO of Parse.ly, | Business for small businesses | Scoop.it

Why Startups Die

Startups die due to a variety of causes. Over the course of the last three years, I’ve watched many of my friends pour their hearts and souls into companies that, for one reason or another, just fizzled out of existence.

In 2007, Paul Graham gave a variety of causes for startup death in How Not To Die. He wrote:

"When startups die, the official cause of death is always either running out of money or a critical founder bailing. Often the two occur simultaneously. But I think the underlying cause is usually that they’ve become demoralized. You rarely hear of a startup that’s working around the clock doing deals and pumping out new features, and dies because they can’t pay their bills and their ISP unplugs their server."

 

http://www.pixelmonkey.org

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Mobile Friendly Websites vs Non-Mobile Friendly Web Sites | Mobile Ready Team

Mobile Friendly Websites vs Non-Mobile Friendly Web Sites | Mobile Ready Team | Business for small businesses | Scoop.it

Making your your website mobile ready is now a must. Some of the stats coming in from mobile user experiences should motivate you to get your website mobile friendly... and fast!


Via Mike Barnes
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Emm.... HA !?! The Story Of Lockitron: Crowdfunding Without Kickstarter | TechCrunch

Emm.... HA !?!  The Story Of Lockitron: Crowdfunding Without Kickstarter | TechCrunch | Business for small businesses | Scoop.it

Editor's note: After a rejection by Kickstarter, the co-founders of Lockitron, Cameron Robertson and Paul Gerhardt, decided to follow in the footsteps of App.net and take pre-orders for their innovative deadbolt add-on directly.

This gamble paid off. Big time. The initial goal of $150,000 pre-orders was hit within 24 hours. Now, just five days after launching, the company has $1,500,000 in pre-orders. This is their story told by Cameron.

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Who Uses Social Media? - Freelance Social Media Management - Social Colleague

Who Uses Social Media? - Freelance Social Media Management - Social Colleague | Business for small businesses | Scoop.it

Who Uses Social Media? - Freelance Social Media Management


Via John van den Brink, Brian Yanish - MarketingHits.com
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Pinterest Image Optimization [Infographic]

Pinterest Image Optimization [Infographic] | Business for small businesses | Scoop.it
By now it’s pretty clear that Pinterest can bring in big bucks for your business.

As a strong driver of referral traffic to retail sites, Pinterest proves to be a good investment for companies. The key is to make your Pinterest profile stand out, and your Pins are what you need to focus on.
Brought to you by Pinnable Business, today’s infographic is all about optimizing your Pins for success on Pinterest. Pinterest is for the most part a majorly image-based social site, so pinning great photos and content is crucial to your business’s success on the website. Check out the link for more information...

 


Via Lauren Moss
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Intellectual Property Rights from the World Trade Organisaton

Intellectual Property Rights from the World Trade Organisaton | Business for small businesses | Scoop.it

TRIPS [ trade-related aspects of intellectual property rights ]
material on the WTO website.

Information on intellectual property in the WTO, news and official records of the activities of the TRIPS Council, and details of the WTO’s work with other international organizations in the field.

Follow specific TRIPS issues, e.g: TRIPS and health; geographical indications; protection for plants and animals, traditional knowledge and biodiversity; etc

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10 Amazing Social Media Statistics [INFOGRAPHIC]

10 Amazing Social Media Statistics [INFOGRAPHIC] | Business for small businesses | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


Via Lauren Moss
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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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7 Things I Hate About SEO: How I Put An End To My Content Marketing Misery!

7 Things I Hate About SEO: How I Put An End To My Content Marketing Misery! | Business for small businesses | Scoop.it

In the same amount of time it takes to spin a 500 to 600 word article and plaster it all over cyber space, I’ve found that it’s more worth while to spend it writing a truly value packed article and doing some high profile content syndication on sites like:

Entrepreneur.com
ProBlogger.net
SmartPassiveIncome.com
FamousBloggers.net and
BasicBlogTips.com


Via Ileane Smith
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Content Marketing: The Challenge To Stay Relevant | Social Media Today

Content Marketing: The Challenge To Stay Relevant | Social Media Today | Business for small businesses | Scoop.it
Image Content they say is ‘king’. Agreed!

People scour the internet for information, entertainment, deals, news; the list just goes on. This is the reason why most businesses in the world, if not all, now integrate this strategy into their marketing mix; to keep their potential and existing customers informed, to stay in touch and communicate their value. But little do we realize that not all of us may have the requisite talent and skill to do editorial work. What we of course know are the very businesses we are in. But, what if communication isn’t one of them?

Hire outside talent!

Well, that may be the most prudent decision to make. But unless the entrep himself believes it should figure in his priority list, it may just be an added cost in his expense sheet.

Here are 5 tips any serious business person must take to stay relevant:...............

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