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What I think is interesting or useful for me as a small start up business on a Greek island
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Mark Zuckerberg's Advice To Startups: Explore Before You Commit, Listen, Build Something Fundamental, Don’t Copy

Mark Zuckerberg's  Advice To Startups: Explore Before You Commit, Listen, Build Something Fundamental, Don’t Copy | Business for small businesses | Scoop.it

Facebook didn’t guess that users wanted to share photos. It learned it, Mark Zuckerberg explained in his talk at Y Combinator Startup School. “We really listened to what our users wanted, both qualitatively listening to the words they say, and quantitatively looking at behavior that they take.” Users didn’t necessarily say they wanted photos, but were uploading new profile pics every day.

So Facebook built out photo sharing, it exploded with popularity, and proved that sometimes the data can reveal what users want before they even know it.

That wasn’t the last time Facebook would put turn this practice into product. Hundreds of thousands protested the news feed, but engagement was up, Facebook stuck it out, and news feed became one of the site’s most popular features.

On the other hand, Facebook’s mobile usage kept growing, but all the iOS users were complaining the app was too slow. So Facebook pivoted away from HTML5, rebuilt the app on native architecture, and its App Store rating and engagement climbed. You have to listen to both the words and the numbers.

 

I'm not crazy about what facebook does!  They have made millions and yet are still playing around with likes and god knows what to make a few more bucks.  I respect that it's not personal and that it's just business, however, somewhere along the line Facebook should consider that they often "come across" as vultures.  Thanks for the start up advice although I would be really interested in hearing his views on where to draw the line on making a profit.

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17 Social Media Cheat Sheets [Infographics]

17 Social Media Cheat Sheets [Infographics] | Business for small businesses | Scoop.it

People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.

 

Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.


Via Lauren Moss
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State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | Business for small businesses | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


Via Lauren Moss
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Like Alibaba, But Safer: YC-Backed HD Trade Services Wants To Be The Platform For Goods Traders In China And Beyond | TechCrunch

Like Alibaba, But Safer: YC-Backed HD Trade Services Wants To Be The Platform For Goods Traders In China And Beyond | TechCrunch | Business for small businesses | Scoop.it
We last caught up with HD Trade Services in August, when the company, part of Y Combinator’s summer class, released a tablet app to help smaller enterprises manage the process of buying and shipping goods from one country to another, by offering visual inspections (by way of photos and HD video) of goods to minimize fraud.

Now HD Trade Services is taking that concept one step further: it’s created a platform for logistics service providers, and their buyers and sellers, to source, buy, sell, and trade any product, without any risk. Or, in the words of co-founder Daniel Sugarman, “We are waging war against traditional B2B marketplaces like Alibaba.

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Wise words from Peter F. Druker the inventor of management

Wise words from Peter F. Druker the inventor of management | Business for small businesses | Scoop.it
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Οι πέντε «εχθροί» της επιχειρηματικότητας

Αν έχεις ιδέες, όρεξη και επιμονή, τότε πρέπει να είσαι προετοιμασμένος για τους πέντε «εχθρούς» της επιχειρηματικότητας, που θα προσπαθήσουν να εμποδίσουν την έναρξη της επιχειρηματικής σου δραστηριότητας. Γνώρισέ τους κι ετοιμάσου να τους αντιμετωπίσεις.

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How Important Is a Mobile-Optimized Site for Your Business?

How Important Is a Mobile-Optimized Site for Your Business? | Business for small businesses | Scoop.it
Mobile consumption is the rise -- is your website prepared?

The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?

First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.

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Fear & Greed Index -What emotion is driving the market now?- CNNMoney

Fear & Greed Index -What emotion is driving the market now?- CNNMoney | Business for small businesses | Scoop.it

I actually find this very sick and worrying!  

Seriously .... A FEAR AND GREED INDEX!! 

"Investors are driven by two emotions: fear and greed. Too much fear can sink stocks well below where they should be. When investors get greedy, they can bid up stock prices way too far.

So what emotion is driving the market now?

CNNMoney's Fear & Greed index makes it clear using an investor sentiment tool that comprises of 7 markets indicators."

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#SocialMediaManagement : Surprising Results on Social Sharing Techniques [Infographic]

#SocialMediaManagement : Surprising Results on Social Sharing Techniques [Infographic] | Business for small businesses | Scoop.it
Does punctuation really matter on social media? What about using numbers and total word count? Actually, yes.

Via AlexaSocialMedia - Social Media & Community Management, Laurence Roelants
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Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch

Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch | Business for small businesses | Scoop.it
Facebook has just begun testing...

Via Laurence Roelants
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Jessica Hische's single-minded responsive site

Jessica Hische's single-minded responsive site | Business for small businesses | Scoop.it

Mark: Jessica Hische's portfolio website is probably the best example to give to explain what responsive web design is all about.

 

Her site is beautiful and her hand lettering work is off-the-chain fantastic!

 

In order to ensure her beautiful portfolio took centre stage, illustrator and typography expert Jessica Hische went mobile-first.


Via Mark Strozier
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Offline SEO Tactics for Your Website

Offline SEO Tactics for Your Website | Business for small businesses | Scoop.it
Top visibility of your website/blog at any of the search engines is really valuable. Everyone is looking for the ways and tactics that can be used for increasing the visibility of their website at search engines.

Via Mike Barnes
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Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S. | TechCrunch

Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S. | TechCrunch | Business for small businesses | Scoop.it
When small businesses need to make investments in IT or other operations, it's often the companies selling them the goods that help with financing solutions. 

Now it looks like Google is using that model to help drive more dollars to AdWords search advertising. Google says that from Monday it is launching a new service in the UK, AdWords Business Credit, which offers credit to companies specifically in the SMB sector to boost their online ad spend with the company.

 

This is not the first time that Google has offered credit to drive more AdWords investment — it’s been running a pilot with 1,400 companies in the U.S. for a year. Before that Google had run special offers giving people credits for more AdWords spend each time they invested in AdWords. This, however, is the first full commercial service of this kind

 

The track record in the U.S. has been positive enough to see the company moving to full launches: In a blog post, Brent Callinicos, VP Treasurer for Google, notes that 74 percent of those in the U.S. pilot now use AdWords Business Credit as their “primary form of AdWords payment.”

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Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For

Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For | Business for small businesses | Scoop.it

Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.

The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.

 

These marketers are confusing correlation with causality.

 

They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.

 

What comes next is a campaign designed solely to pull in new fans. Big mistake.

 

Think of it this way.

 

When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."

 

Short but right. Recommended reading. 8/10

 

Full article: http://adage.com/article/cmo-strategy/cultivate-facebook-fans/237780/

 

 


Via Robin Good, Laurence Roelants
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Can the 80/20 rule of time management, rooted in something known as the Pareto Principle,be applied to work ?

 This may come as a surprise but I’ve all but given up on achieving a real work/life balance. Rather, I’ve started to benefit tremendously by introducing a little imbalance into my day. I’m referring to the 80/20 rule of time management, which is rooted in something known as the Pareto Principle.

What is it?

I first came across the 80/20 rule when I picked up “The 80/20 Principle: The Secret to Success by Achieving More with Less” (Richard Koch). At the time, I sometimes accused myself of being lazy for not “working hard” but I realized what I was doing was living an 80/20 lifestyle and in fact probably being a lot more productive than those working harder than myself.

Simply put, the 80/20 rule states that the relationship between input and output is rarely, if ever, balanced. When applied to work, it means that approximately 20 percent of your efforts produce 80 percent of the results. Learning to recognize and then focus on that 20 percent is the key to making the most effective use of your time.

According to Wikipedia:

The Pareto principle (also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity) states that, for many events, 80% of the effects comes from 20% of the causes. Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the population. It is a common rule of thumb in business; e.g., “80% of your sales comes from 20% of your clients.”

Some Practical 80/20 Tips

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The eisenhower box: save your time by prioritizing your tasks

The eisenhower box: save your time by prioritizing your tasks | Business for small businesses | Scoop.it
How do you define which task to start with and which one to put aside? The eisenhower box gives you a very easy trick to define the way to treat your various tasks.

Via Dr. Susan Bainbridge
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Ηλεκτρονικό Εμπόριο στην Κίνα

Το ηλεκτρονικό εμπόριο εμφανίζει ιδιαίτερους ρυθμούς αύξησης τα τελευταία δέκα χρόνια στην Κίνα, ακολουθώντας την αύξηση των χρηστών του internet, αλλά και την εξάπλωση third party platforms, όπως κυρίως το Taobao και third party συστήματα πληρωμών, όπως το Alipay, τα οποία έχουν αυξήσει την εμπιστοσύνη του καταναλωτικού κοινού στην ηλεκτρονική διακίνηση χρημάτων και εμπορευμάτων.

Σύμφωνα με σχετικές εκτιμήσεις, περίπου 160 εκ. Κινέζοι χρησιμοποιούν το διαδίκτυο για τις αγορές τους, αριθμός που αναμένεται να ξεπεράσει τα 230 εκ. μέχρι το 2013. Το 46% των διαδικτυακών πωλήσεων στην Κίνα λαμβάνει χώρα σε παραθαλάσσιες κινεζικές πόλεις και δήμους, ενώ οι βασικές περιοχές εξάπλωσής τους είναι οι Σαγκάη, Καντόνα, Πεκίνο και οι επαρχίες Zhejiang και Jiangsu. Παρατηρείται σταδιακή μετατόπιση αντίστοιχης καταναλωτικής συμπεριφοράς και προς το εσωτερικό της χώρας, τάση η οποία θα επεκτείνεται όσο βελτιώνονται οι σχετικές υπηρεσίες και logistics.

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The magic of good service

The magic of good service | Business for small businesses | Scoop.it

THE customer is king. So some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. 

 

But often they use new technology to build barriers between themselves and the paying public.

 

It is, for example, almost impossible to call a company and talk to a human being. First you spend half an hour finding the carefully concealed telephone number. When you dial it, an android answers.


Via Anne Egros, AlGonzalezinfo, Amy Melendez, Robin Martin
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Customers Know If You Truly Care About Their Experience. Startup Customer Service Tips

Customers Know If You Truly Care About Their Experience. Startup Customer Service Tips | Business for small businesses | Scoop.it
I’ve heard it over and over. Interview after interview. The majority of successful startup founders stress this ideal and it should come as no surprise. Can you guess what one of the most common ideals they express as extremely important is?
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Everyone Can’t be a VIP: Five Effective Ways to be Exclusive

Everyone Can’t be a VIP: Five Effective Ways to be Exclusive | Business for small businesses | Scoop.it

What’s happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem.

The trend among many companies and brands is to offer “exclusive” to everyone. This is, in part, due to the proliferation of social networks and how connected we are with consumers now. I get it, to a point. Social media is about sharing, right? We want our audience to share our content with their social networks and introduce us to their connections. Expanding networks is part of what makes social media so awesome. And social media is the great equalizer, allowing everyone access to brands that were previously associated with the rich and famous. But nobody said that that we have to share everything with everyone. Or that everything we share should be free. Au contraire. You can, indeed, design a successful social strategy by providing valuable and unique content to an exclusive audience.

Take Grey Poupon, for example. Did you know that they now limit their Facebook likes? The brand screens Facebook fans that have “liked” them using an algorithm that takes into account music, film and book taste, location check-ins and correct use of grammar. If users don’t cut the mustard (their pun, not mine), their like is rejected and they’re asked to polish their profile and try again. If you just try to like the page without going through this process, Grey Poupon will delete you as one of its fans.

 

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EU signs new partnership with UNESCO on education, culture, science and human rights

EU signs new partnership with UNESCO on education, culture, science and human rights | Business for small businesses | Scoop.it

A new deal that will boost cooperation, dialogue and help to share information and best practice between the European Union (EU) and United Nations Educational, Scientific and Cultural Organization (UNESCO) was signed between the Director-General of UNESCO, Irina Bokova, the High Representative of the Union for Foreign Affairs and Security Policy/Vice-President of the European Commission, Catherine Ashton, and the Development Commissioner, Andris Piebalgs.

The Memorandum of Understanding sets out clear, strategic priorities and encourages increased policy dialogue on areas of mutual interest between the two organisations, such as education, culture, science and technology, maritime policy and freedom of expression.

Commission Press release Brussels, 8 October 2012 EU

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This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook

This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook | Business for small businesses | Scoop.it
Zindigo is developing a social storefront system for Facebook.

Via Laurence Roelants
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7 Epic Free Traffic Tips I Used This Week From 7 Top Bloggers |

7 Epic Free Traffic Tips I Used This Week From 7 Top Bloggers | | Business for small businesses | Scoop.it

7.) Ileane Smith of BasicBlogTips.com shared a great simple yet effective Facebook tip. If you desire to get more Facebook traffic try this out. I’ve used it several times and it’s never failed me:

Post Images and Videos to Increase Facebook Edgerank

“We have all been told that the best way to increase engagement levels on Facebook is to post pictures and videos. When we do this, our followers are more likely to see the post and give it a like or add a comment.

Of course this makes sense because the visual stimulation draws people in and causes them to react, and when people see that there are a lot of likes on a post, they pay more attention and in turn they want go add a like or comment also.

The more likes and comments you get the more people see your post in their news feeds and so on. You get the picture right. If you spend a lot of time on Facebook, like I do you know exactly what I’m talking about.”


Via Ileane Smith
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Why Startups Die from Andrew Montalenti-co-founder and CTO of Parse.ly,

Why Startups Die from Andrew Montalenti-co-founder and CTO of Parse.ly, | Business for small businesses | Scoop.it

Why Startups Die

Startups die due to a variety of causes. Over the course of the last three years, I’ve watched many of my friends pour their hearts and souls into companies that, for one reason or another, just fizzled out of existence.

In 2007, Paul Graham gave a variety of causes for startup death in How Not To Die. He wrote:

"When startups die, the official cause of death is always either running out of money or a critical founder bailing. Often the two occur simultaneously. But I think the underlying cause is usually that they’ve become demoralized. You rarely hear of a startup that’s working around the clock doing deals and pumping out new features, and dies because they can’t pay their bills and their ISP unplugs their server."

 

http://www.pixelmonkey.org

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Mobile Friendly Websites vs Non-Mobile Friendly Web Sites | Mobile Ready Team

Mobile Friendly Websites vs Non-Mobile Friendly Web Sites | Mobile Ready Team | Business for small businesses | Scoop.it

Making your your website mobile ready is now a must. Some of the stats coming in from mobile user experiences should motivate you to get your website mobile friendly... and fast!


Via Mike Barnes
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