When small businesses need to make investments in IT or other operations, it's often the companies selling them the goods that help with financing solutions.
Now it looks like Google is using that model to help drive more dollars to AdWords search advertising. Google says that from Monday it is launching a new service in the UK, AdWords Business Credit, which offers credit to companies specifically in the SMB sector to boost their online ad spend with the company.
This is not the first time that Google has offered credit to drive more AdWords investment — it’s been running a pilot with 1,400 companies in the U.S. for a year. Before that Google had run special offers giving people credits for more AdWords spend each time they invested in AdWords. This, however, is the first full commercial service of this kind
The track record in the U.S. has been positive enough to see the company moving to full launches: In a blog post, Brent Callinicos, VP Treasurer for Google, notes that 74 percent of those in the U.S. pilot now use AdWords Business Credit as their “primary form of AdWords payment.”