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What I think is interesting or useful for me as a small start up business on a Greek island
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Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S. | TechCrunch

Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S. | TechCrunch | Business for small businesses | Scoop.it
When small businesses need to make investments in IT or other operations, it's often the companies selling them the goods that help with financing solutions. 

Now it looks like Google is using that model to help drive more dollars to AdWords search advertising. Google says that from Monday it is launching a new service in the UK, AdWords Business Credit, which offers credit to companies specifically in the SMB sector to boost their online ad spend with the company.

 

This is not the first time that Google has offered credit to drive more AdWords investment — it’s been running a pilot with 1,400 companies in the U.S. for a year. Before that Google had run special offers giving people credits for more AdWords spend each time they invested in AdWords. This, however, is the first full commercial service of this kind

 

The track record in the U.S. has been positive enough to see the company moving to full launches: In a blog post, Brent Callinicos, VP Treasurer for Google, notes that 74 percent of those in the U.S. pilot now use AdWords Business Credit as their “primary form of AdWords payment.”

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How to Create a Killer Personal Branding Campaign

How to Create a Killer Personal Branding Campaign | Business for small businesses | Scoop.it
Call it self-marketing, personal branding, professional development, or any other buzzword you'd like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.

Via Vicente Montiel, Laurence Roelants
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The Diminishing Distinction Between Marketing and Customer ...

The Diminishing Distinction Between Marketing and Customer ... | Business for small businesses | Scoop.it

In just the last few years, customer service has begun its most profound transformation yet. The volume, speed and public nature of social media conversations is not only making it possible for companies...

[...Customer service is the new marketing...]

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Breaking Down RSS Feed-Why And How To Use It

Breaking Down RSS Feed-Why And How To Use It | Business for small businesses | Scoop.it

Blog post at Make Money Blogging : There have been many of my subscribers that have asked me to break down RSS feed, what it is and how they can use it and what-not. When you get through with your day of building links, there is nothing more satisfying than getting on your blog reader and checking out some of your favorite blogs! I love doing this, as it seems to relax me from bouncing off the walls as I seem to do every day from building links and what not online.
Here are some of my favorite blogs:
The How To Make Money Online Mom
Fast Income
The HandyMan of Network Marketing
ProBlogger
Basic Blog Tips
The Sales Lion


Via Ileane Smith
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A digital Europe needs digital investment - European Commission

A digital Europe needs digital investment - European Commission | Business for small businesses | Scoop.it
Already today we see the havoc when broadband networks get congested. But with Internet use doubling every 2-3 years, those networks need a serious upgrade. Without investment, we condemn our citizens to slow connections with frequent blackouts; we make our businesses less competitive and less productive; we force our public authorities to meet 21st century expectations using 20th century systems.

Europe needs to keep up. In the USA, ultrafast, 100-Megabit broadband networks go past four in five households: a proportion that’s quadrupled in just three years. Japan has over 20 million fibre connections; China is installing 35 million this year alone. These countries have realised the digital imperative. If Europe doesn’t invest now, we’ll stay stuck in a gloomy past.

Our single market is our crown jewel: but to make sense in the 21st century it needs to get online, the single market needs to go digital. Let’s invest to become a connected, competitive continent.

Want to comment on Twitter? Use #CEFdigital

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Storytelling Marketing: Exponentially Increase a Product's Value

Storytelling Marketing: Exponentially Increase a Product's Value | Business for small businesses | Scoop.it
Marketing lesson: Even worthless objects gain demonstrable value when attached to stories.

 

And therein lies the rub - because I don't want to sell something for $41 that is worth only a quarter!!! 

 

How to get $41 for a yo-yo that costs a quarter.

 

“Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively,” assert Joshua Glenn and Rob Walker on their website Significantobjects.com. The entire site is home to an experiment that sets out to prove it.


Via Gregg Morris
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Three Easy Ways to Promote Your Twitter Followers | Social Media Today

Three Easy Ways to Promote Your Twitter Followers | Social Media Today | Business for small businesses | Scoop.it
“Pay it Forward Day” is coming April 25, 2013. The phrase has an interesting history and was tearfully illustrated in the 2000 movie of the same name. Our culture values promoting others, and social media is a great example of that.

Instead of picking a certain day of the week (#FollowFriday), we should have a regular habit of promoting our Twitter followers. Adding value to our followers is the best way to create not just a following, but a loyal following. Here are three un-cheesy ways to promote your Twitter community.

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Metavallon, a Greek non-profit organization that provides early stage entrepreneurs with a supportive structure to develop, launch and solidify their ventures.

Metavallon, a Greek non-profit organization that provides early stage entrepreneurs with a supportive structure to develop, launch and solidify their ventures. | Business for small businesses | Scoop.it

Through its proprietary three-stage program, the Start-up Series, Metavallon seeks to motivate talented Greeks, educate them on key principles of entrepreneurship, expose them to experienced entrepreneurs, experts and investors, and provide them with the necessary resources to start their own businesses.

Created as a resolution to the frustration of young educated Greeks amidst the crisis and the onset of what will be a devastating brain drain, Metavallon aims to create an entrepreneurial movement in its home country, Greece, and help educated Greeks envision again their future here. We truly believe that great untapped talent and ideas lie within Greece; and in a rapidly evolving world with seemingly more problems than solutions, it is vital to cultivate a society of venturers as a viable way out of the dead ends presented before us. By mobilizing the global Greek community and leveraging the optimism and enthusiasm of young people, we, at Metavallon, support aspiring entrepreneurs to launch and grow their own new ventures, enabling them to succeed in their entrepreneurial endeavors, create jobs, and ultimately provide a boost to the Greek economy.

http://www.metavallon.org/

 

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Πέντε στρατηγικές για να αυξήσετε την ικανότητα συγκέντρωσης στην εργασία

Πέντε στρατηγικές για να αυξήσετε την ικανότητα συγκέντρωσης στην εργασία | Business for small businesses | Scoop.it

We can only try!!!

Η λέξη «πολυδιεργασία» η όπως είναι ευρέως γνωστό το multi-tasking, είναι ένα αναγκαίο κακό που κανείς δεν μπορεί να αποφύγει, ιδιαίτερα στην εποχή μας όπου οι ρυθμοί τρέχουν με μεγάλη ταχύτητα.

Δυστυχώς όμως, σύμφωνα με έρευνες που έχουν γίνει, η ενασχόληση ταυτοχρόνως με πολλές εργασίες μειώνει την ικανότητα συγκέντρωσης και ως συνέπεια και τα επίπεδα της παραγωγικότητας μας.

Έτσι, πολλές φορές καταλήγουμε να κοιτάμε για αρκετή ώρα το ίδιο κείμενο στην οθόνη του υπολογιστή μας και ενώ προσπαθούμε να συγκεντρωθούμε σε αυτό, να μην το καταφέρνουμε, με αποτέλεσμα αντί να καταφέρνουμε να διεργαζόμαστε επιτυχώς πολλά tasks, να μην ολοκληρώνουμε ούτε ένα. Παρακάτω σας περιγράφω μερικές στρατηγικές με τις οποίες θα καταφέρετε να βελτιώσετε την ικανότητα συγκέντρωσης σας και να διεκπεραιώνετε περισσότερες εργασίες με επιτυχία:

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What every entrepreneur should know|Culture|2012-10-01 - pappaspost.com

What every entrepreneur should know|Culture|2012-10-01 - pappaspost.com | Business for small businesses | Scoop.it
Starting a business? James Roumeliotis can help you.

In his 30 years as an entrepreneur, the Greek Canadian author of Entrepreneurial Essentials: Unconventional Business Wisdom and Bold Tactics has learned that leadership discipline is the key to success even though there are never any guarantees.

His book, which was launched in Canada last month, is all about implementing business strategies in the marketplace, including approaches that every successful entrepreneur should know.

“In essence, it offers details on how to take the bull by the horns, so to speak, and achieve timely results minus the nonsense,” Roumeliotis, whose business background includes consulting in Canada and a luxury yacht charter company in Greece, said in a press release. “I very much enjoy offering both solicited and unsolicited advice, along with a dose of motivation, particularly to those who genuinely care to help themselves. This time I am delighted to give back to business professionals who are open to seeing things from a fresh and different perspective.”

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Το womenassociations.gr έχει ως κύριο σκοπό την ανάδειξη και την ενίσχυση της γυναικείας επιχειρηματικότητας καθώς και την προβολή των γυναικείων συνεταιρισμών της Ελλάδας.

Το WomenAssociations.gr στηρίζει ουσιαστικά τη γυναικεία επιχειρηματικότητα, προσφέροντας δωρεάν διαδικτυακό χώρο για την οργάνωση και την προβολή των γυναικείων συνεταιρισμών-επιχειρήσεων έχοντας ως στόχο την ανάδειξη των παραδοσιακών αξιών και του τόπου τους.

Η διαδικτυακή κοινότητα του womenassociations.gr έχει ως στόχο την ανάδειξη και την υποστήριξη της γυναικείας επιχειρηματικότητας καθώς και την ενημέρωση των μελών του σχετικά με τις εξελίξεις στο εμπόριο, στον τουρισμό και στην αγορά εργασίας.

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All4Greece - Support Greek Companies Export

All4Greece  - Support Greek Companies Export | Business for small businesses | Scoop.it

National Technical University of Athens

About Us

What we do: "All4Greece.com" could help your company with a full list of services. We specialize in the fields of exports, supply of information about national markets, planning, implementation and support of greek and international companies for investment opportunities in Greece. With the blessings of greek nationaly recognized companies and with the reliability of NTUA, we work hard to ensure the validity of our services for a brighter future of our country.

The team: Our team constists of high qualified engineers and specialists in many sectors. Moreover, the whole trial is conducted by the PhD cand. Stamatios Yperifanos and supported by the Laboratory of Industrial Engineering of National Technical University of Athens (N.T.U.A. - sector of Industrial Management and Operational Research) under the supervision of professor Dr. Ilias Tatsiopoulos, director of Athens MBA.

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Pan-European Cultural Routes: A journey through Europe's shared cultural heritage

Pan-European Cultural Routes: A journey through Europe's shared cultural heritage | Business for small businesses | Scoop.it
Europe offers a wide variety of cultural tourism itineraries that, crossing several regions or countries, provide a living example of the rich and impressive European common heritage.

With the promotion of cultural itineraries, the European Commission aims to raise awareness on the need for a new kind of tourism, which is respectful of the environment, of the natural and cultural heritage and of the local traditions

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Emm.... HA !?! The Story Of Lockitron: Crowdfunding Without Kickstarter | TechCrunch

Emm.... HA !?!  The Story Of Lockitron: Crowdfunding Without Kickstarter | TechCrunch | Business for small businesses | Scoop.it

Editor's note: After a rejection by Kickstarter, the co-founders of Lockitron, Cameron Robertson and Paul Gerhardt, decided to follow in the footsteps of App.net and take pre-orders for their innovative deadbolt add-on directly.

This gamble paid off. Big time. The initial goal of $150,000 pre-orders was hit within 24 hours. Now, just five days after launching, the company has $1,500,000 in pre-orders. This is their story told by Cameron.

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Who Uses Social Media? - Freelance Social Media Management - Social Colleague

Who Uses Social Media? - Freelance Social Media Management - Social Colleague | Business for small businesses | Scoop.it

Who Uses Social Media? - Freelance Social Media Management


Via John van den Brink, Brian Yanish - MarketingHits.com
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Pinterest Image Optimization [Infographic]

Pinterest Image Optimization [Infographic] | Business for small businesses | Scoop.it
By now it’s pretty clear that Pinterest can bring in big bucks for your business.

As a strong driver of referral traffic to retail sites, Pinterest proves to be a good investment for companies. The key is to make your Pinterest profile stand out, and your Pins are what you need to focus on.
Brought to you by Pinnable Business, today’s infographic is all about optimizing your Pins for success on Pinterest. Pinterest is for the most part a majorly image-based social site, so pinning great photos and content is crucial to your business’s success on the website. Check out the link for more information...

 


Via Lauren Moss
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Intellectual Property Rights from the World Trade Organisaton

Intellectual Property Rights from the World Trade Organisaton | Business for small businesses | Scoop.it

TRIPS [ trade-related aspects of intellectual property rights ]
material on the WTO website.

Information on intellectual property in the WTO, news and official records of the activities of the TRIPS Council, and details of the WTO’s work with other international organizations in the field.

Follow specific TRIPS issues, e.g: TRIPS and health; geographical indications; protection for plants and animals, traditional knowledge and biodiversity; etc

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10 Amazing Social Media Statistics [INFOGRAPHIC]

10 Amazing Social Media Statistics [INFOGRAPHIC] | Business for small businesses | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


Via Lauren Moss
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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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7 Things I Hate About SEO: How I Put An End To My Content Marketing Misery!

7 Things I Hate About SEO: How I Put An End To My Content Marketing Misery! | Business for small businesses | Scoop.it

In the same amount of time it takes to spin a 500 to 600 word article and plaster it all over cyber space, I’ve found that it’s more worth while to spend it writing a truly value packed article and doing some high profile content syndication on sites like:

Entrepreneur.com
ProBlogger.net
SmartPassiveIncome.com
FamousBloggers.net and
BasicBlogTips.com


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Content Marketing: The Challenge To Stay Relevant | Social Media Today

Content Marketing: The Challenge To Stay Relevant | Social Media Today | Business for small businesses | Scoop.it
Image Content they say is ‘king’. Agreed!

People scour the internet for information, entertainment, deals, news; the list just goes on. This is the reason why most businesses in the world, if not all, now integrate this strategy into their marketing mix; to keep their potential and existing customers informed, to stay in touch and communicate their value. But little do we realize that not all of us may have the requisite talent and skill to do editorial work. What we of course know are the very businesses we are in. But, what if communication isn’t one of them?

Hire outside talent!

Well, that may be the most prudent decision to make. But unless the entrep himself believes it should figure in his priority list, it may just be an added cost in his expense sheet.

Here are 5 tips any serious business person must take to stay relevant:...............

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90 Percent of Small Business Use Social Media [infograhic]

90 Percent of Small Business Use Social Media [infograhic] | Business for small businesses | Scoop.it
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.

 

When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.

But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all.

The takeaway is clear. You need to be where your customers are. Forget what your competitors are doing, as their customers are different from your customers. You also need to integrate internet communications into your normal routine of business networking.


Via Lauren Moss
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Women On Top - Μάθε από τις παλιές, δείξε στις καινούριες

Women On Top - Μάθε από τις παλιές, δείξε στις καινούριες | Business for small businesses | Scoop.it

To Women on Top (WoT) είναι ένα δίκτυο γυναικών που αναζητούν ή/και είναι πρόθυμες να προσφέρουν mentoring σε άλλες γυναίκες, ανάλογα με την εμπειρία, τη διαθεσιμότητα, τις ανάγκες και τις ικανότητές τους.

Το δίκτυο άρχισε να αναπτύσσεται το Φεβρουάριο του 2012, με στόχο να δώσει την ευκαιρία σε οποιαδήποτε γυναίκα, από οποιοδήποτε επαγγελματικό πεδίο και αν προέρχεται, να βρει την ιδανική μέντορα που θα τη βοηθήσει να κάνει τη δουλειά ένα από τα καλύτερα κομμάτια της ζωής της.

Σε ποιες απευθύνεται:

Σε όλες τις γυναίκες, από 16 ετών και άνω, που θέλουν είτε να βρουν την ιδανική μέντορα για τα επαγγελματικά τους, είτε να προσφέρουν οι ίδιες mentoring σε γυναίκες με μικρότερη εμπειρία –ή, ακόμα καλύτερα, και τα δύο!

Ως μέντορες μέσα στο WoT μπορούν να λειτουργούν όλες οι γυναίκες με περισσότερα από 3 χρόνια επαγγελματικής εμπειρίας (συμπεριλαμβανομένων και συνταξιούχων), ενώ ως mentorees μπορούν να συμμετάσχουν όλες όσες βρίσκονται (ή επιθυμούν να βρεθούν) στην ενεργό επαγγελματική δράση.

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Google partners with Women 2.0 to support female entrepreneurs around the world

Google partners with Women 2.0 to support female entrepreneurs around the world | Business for small businesses | Scoop.it
Spotlighting women in tech has become such a pervasive theme in the media, but we rarely hear about female business leaders in emerging nations.

 

In an effort to ignite female entrepreneurship on a global level, Google has announced a partnership with Women 2.0, a San Francisco-based organization dedicated to supporting female founders

 

In San Francisco, where Women 2.0 hosts regular events, a typical ‘Founder Friday’ is attended by 350 people. Shaherose Charania, CEO and co-founder of the organization, said events like these are inspiring women to form communities and start companies. “Female founders are a driving force for the creation and usage of technologies that generate jobs,” she explained.

 

Mary Grove, Head of Entrepreneurship Outreach at Google said in a statement, “We’re looking forward to hosting these important gatherings in Google offices around the world and working together to help female entrepreneurs turn their ideas into innovative, sustainable businesses.”

 

I'm looking forward to an event in Greece!!

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Why Storytelling Will Keep Readers Hooked On Your Blog

Why Storytelling Will Keep Readers Hooked On Your Blog | Business for small businesses | Scoop.it

Storytelling, for some, can be the secret sauce to luring in and keeping readers on your blog.

 

And if you think about it, it makes sense. Blogging is about forming a connection with readers, and storytelling is a way of honing in on this connection. It’s important to give your readers something — or someone — to care about. Furthermore, the narrative form is relatable to any reader, so here’s why storytelling works for enticing (and keeping) an audience:

 

[Image credit: Shutterstock]


Via Gregg Morris, Heiko Idensen, Louise Robinson-Lay
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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | Business for small businesses | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...


Via Lauren Moss
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