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What I think is interesting or useful for me as a small start up business on a Greek island
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Business Branding - A Blueprint Guide for Beginners | inspirationfeed.com

Business Branding - A Blueprint Guide for Beginners | inspirationfeed.com | Business for small businesses | Scoop.it
Turning a company into a household name is a very important task to many businesses. Many companies fail in their industry because they don't know how to make their products or service into a brand that customers know and rely on.

For the last two years, Inspirationfeed has provided valuable and inspirational content for our awesome readers. To take things further we decided to create an E-book. Unlike others, we won’t mention any names here, we didn’t want to take our previous articles and turn them into an E-book. From a personal perspective, that is very lazy and provides no value to the reader. If you want to check out our previous article, just check out the archive. We decided to research “Business Branding” and provide an outlook on how you can successfully achieve it

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Social Media: the Hidden Costs of Success. | Social Media Today

Social Media: the Hidden Costs of Success. | Social Media Today | Business for small businesses | Scoop.it

As the new networks and community platforms of social media have evolved, many experts have made compelling arguments that user-generated content would some day take a significant share away from the traditional media and message distribution pie. The reasoning behind this view was that there is no production cost associated with social media and that people can create it for free (really?). The thinking prevailed that user-generated content could better meet the demand for fragmented online audiences that have smaller sizes and more specialized interests.

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The Blog Promotion Manifesto Video: Your 10 Point Checklist for Blog Post Promotion

This presentation was created using SlideRocket. The blog promotion manifesto provides ten steps you should take to promote your content.

This video is an abridged version of a more details podcast which you can listen to here:
http://basicblogtips.com/manifesto

Mentioned in this video:
Blog Engage http://basicblogtips.com/uses/blogengage
Social Buzz Club http://basicblogtips.com/uses/socialbuzzclub
Blokube http://blokube.com
Scoop.it http://basicblogtips.com/scoop-it.html

Subscribe on YouTube http://youtube.com/user/MsIleaneSpeaks

Get free tips and resources to help you build a better blog and expand your audience! http://BasicBlogTips.com/email

Follow me on Twitter http://Twitter.com/BasicBlogTips

Circle on Google+ https://plus.google.com/112829233906811093453


Via Ileane Smith
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Mrs. Washington's comment, December 22, 2012 8:51 PM
We are Human....lol
Susan Kay Daniels's comment, January 9, 2013 12:01 AM
I really enjoy your presentations. You are such a lovely lady and give me inspiration.
Ileane Smith's comment, January 9, 2013 4:59 AM
Thank you Susan!
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7 Social Media Marketing Tips for Artists and Galleries

7 Social Media Marketing Tips for Artists and Galleries | Business for small businesses | Scoop.it
Fine art is big business, but there is often a wide chasm between the creative process and the marketing process that drives branding and sales.

According to market research firm First Research, there are about 5,000 art dealers and galleries in the U.S. with combined annual revenue of about $6 billion, and Art Market Monitor estimates the size of the overall global art market to be around $15 billion annually. There are also more than 200,000 fine artists working in the U.S., according to recent research by the National Endowment for the Arts.

But while fine art is big business, there is often a wide chasm between the creative process that makes a great artist or a sophisticated gallery owner, and the marketing process that drives branding and sales.

“For the majority of artists, success will ultimately come down to their effectiveness in marketing,” says Darius Himes, Assistant Director of fine art photography gallery Fraenkel Gallery in San Francisco. “Artists need to embrace the fact that both their work, and they themselves as artists, are brands that must be marketed.”

So whether you’re an aspiring artist who wants to build an initial following, or a veteran art dealer looking to expand awareness of your brand, it pays to get savvy to new social marketing techniques to help you achieve your objectives. The following are seven strategies for more effective social marketing.

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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Business for small businesses | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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9 Reasons to Use Press Release Distribution For Off-Page SEO

9 Reasons to Use Press Release Distribution For Off-Page SEO | Business for small businesses | Scoop.it

So you've done all of your on-page SEO and have been religiously checking and updating all your social media profiles - well done. But I'm afraid that isn't quite enough if you thought all that could get you to the top of SERPs.


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Connected- The Story of Brands

Connected- The Story of Brands | Business for small businesses | Scoop.it
Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars, while others are medical, like Aspirin. Brands extend past objects to people, like David Beckham or Obama and even to countries.

 

After writing on the topic of storytelling for a while I have seen how storytelling is central to brand image creation and brand destiny. I have seen there are different types of stories that people tell around brands. Great brands have the effect of creating happiness for the people using them or the people and communities around them. The happiness created may be long or short-lived but either way there are different types of story associated with brands.

 

I have seen many brands use storytelling but fail to connect to their audience in the way that brand makers intend. As brand makers we are all trying to get our brands used and heard by our audiences but the challenge of being listened to is getting harder. So why is that? Why do our brands either connect of fail to connect? I think there are five levels of brand storytelling that you need to consider when building your story so you can be sure you are going to connect to your audience.


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6 Reasons Facebook and Twitter Are More Important Than a Website

6 Reasons Facebook and Twitter Are More Important Than a Website | Business for small businesses | Scoop.it

In the past, having a static listing in a printed medium like the Yellow Pages might have been enough to keep your top of mind with your target audience. With competition, emerging social media platforms, and the explosion of the mobile web market, a static presence is no longer a viable option. Nowadays, having a vibrant, interactive, online presence for your business is an absolute necessity.

To be fair, many businesses have embraced this need, and there are plenty of tools out there that make creating a website painless (and sometimes free). But even with tools designed to get a website up and running, is this enough of an online presence for your business? With social media platforms continuing to expand, the conversation is quickly shifting to websites like Twitter and Facebook, as opposed to traditional business websites.

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Global Social Media Usage [infographic]

Global Social Media Usage [infographic] | Business for small businesses | Scoop.it

Though the social media revolution has seemingly conquered the world, there is a broad range of global usage from country to country and channels used.

At this infographic, see the comparisons in a visual format, showing how each different social media channel is used differently by one county to another...


Via Lauren Moss
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Social Storytelling: Ways to Create Myth and Lore

Social Storytelling: Ways to Create Myth and Lore | Business for small businesses | Scoop.it
There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless.

 

The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.

 

So let’s look at some fundamental practices you can utilize with your social media engagement to establish storytelling.


Via Gregg Morris
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The eCommerce Guide to Social, Local & Mobile [Infographic]

The eCommerce Guide to Social, Local & Mobile [Infographic] | Business for small businesses | Scoop.it

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.

 

SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.


Via Lauren Moss
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Mobile Disruption Catches Retailers Off-guard | Business 2 Community

Mobile Disruption Catches Retailers Off-guard | Business 2 Community | Business for small businesses | Scoop.it
We are now deep into the last quarter for 2012.

Via Laurence Roelants
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Laurence Roelants's comment, November 1, 2012 12:22 PM
Thank you Milos!
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Small Business and Startups: Slice & Dice Your Customer Service Data « crowdSPRING Blog

Small Business and Startups: Slice & Dice Your Customer Service Data « crowdSPRING Blog | Business for small businesses | Scoop.it
crowdSPRING's blog about design, digital creativity, business strategy and more.
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The Holidays Are Coming...Eid, Rosh Hashanah and Diwali!

The Holidays Are Coming...Eid, Rosh Hashanah and Diwali! | Business for small businesses | Scoop.it
At Lady Geek, whilst we focus on women, diversity is what we are striving for and Diwali is a real missed opportunity for companies to broaden their relevance to the multicultural tapestry that is Britain today.
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Why Small Business Is Making a Mess of Social Media | Social Media Today

Why Small Business Is Making a Mess of Social Media | Social Media Today | Business for small businesses | Scoop.it

"Does your small business have a social media marketing strategy that takes time and effort but fails to deliver a positive ROI (Return on Investment)?" Most small business Internet marketing campaigns are in the same boat!

If your business puts more time, effort and money into its social media than the returns warrant, then it's time to take stock. Don't be afraid to make bold changes regarding social media strategy.

Like any business activity, social marketing needs to provide some sort of return - there's little point in wasting resources on it simply because that's what everyone else is doing. This article will contrast the growth in social media with its poor returns, and discuss how you can get more for less from your Internet marketing budget.

Business & social media

According to a recent report by email marketing company Vertical Response, who surveyed 500 small businesses:

90% of small businesses are on FaceBook70% are on TwitterMore than half have a blog25% spend 6- 10 hours a week on social mediaOne third of small business owners and managers wish they could spend less time on social media

The stats also indicate that the amount of time spent using social media is increasing each year. And, four times as many small businesses have increased their social marketing budget - as opposed to those who decreased it.

Doesn't something strike you as odd about these figures?

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Why She Buys: 3 Ways to Influence the Buy Behavior of the World’s Most Influential Consumer « Branding Magazine

Why She Buys: 3 Ways to Influence the Buy Behavior of the World’s Most Influential Consumer « Branding Magazine | Business for small businesses | Scoop.it
They may not have known it, but when Chris and Dan Heath authored the book entitled Switch, they ultimately mapped a guide that can help brands approach women consumers.

Via Laurence Roelants
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Laurence Roelants's comment, November 12, 2012 8:47 AM
Thank you Milos!
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9 Strategies to Gamify Your Startup

9 Strategies to Gamify Your Startup | Business for small businesses | Scoop.it

Scott Gerber is the founder of the Young Entrepreneur Council, a non-profit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. The YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs grow businesses.

 

Gamification is hot right now. More and more startups and established brands are building mobile apps and platforms that offer awards, badges and other fun ways to reward and recognize influencers. It’s a great way to build a community organically around a product or service and impact customer retention.

 

But like any shiny new marketing strategy, gamification won’t necessarily yield more sales — or better engagement — unless it’s applied thoughtfully, in a way your users can relate to.

I asked a panel of successful entrepreneurs for their best tips for successfully “gamifying” a brand. Below are nine pieces of advice on implementing a game strategy that gets results.

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5 Reasons to Create a Google+ Local Page for Your Business | Business 2 Community

5 Reasons to Create a Google+ Local Page for Your Business | Business 2 Community | Business for small businesses | Scoop.it
Google+ Local Business Pages are a great way to enhance the online presence of your business.

Via Laurence Roelants
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How Much do Small Businesses Spend on Social Media?

How Much do Small Businesses Spend on Social Media? | Business for small businesses | Scoop.it

The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.


So how much time do small businesses really spend on social media platforms?
This infographic from VerticalResponse attempts to answer that question...


Via Lauren Moss
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The Rise of Micro-microblogging, and How to Use It | Social Media Today

The Rise of Micro-microblogging, and How to Use It | Social Media Today | Business for small businesses | Scoop.it
Traditionally the internet has been characterised by a small percentage of online content creators and commentators, and a majority of spectators. The Forrester Social Technographics Ladder has been a well documented visualisation of this.

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Make Money Blogging-Tools And Resources | Paul Profitt Affiliate Marketing Blog

Make Money Blogging-Tools And Resources | Paul Profitt Affiliate Marketing Blog | Business for small businesses | Scoop.it

There is an old saying that says. A Bad Workman Always Blames His Tools. In Internet Marketing. There is another saying that says.

“A Bad Marketer Always Blames Someone Else For Their Failures.”
Actually…
The second saying is a lie, I just made it up. But in my opinion it could easily be true.
Part of the reason why most people fail online is....

 

1)http://www.trafficgenerationcafe.com
2)http://www.johnchow.com
3)http://netprofitstoday.com/blog
4)http://www.entrepreneurs-journey.com
5)http://www.basicblogtips.com
6)http://williecrawford.com/blog2
7)http://www.buzzblogger.com
8)http://www.thinktraffic.net
9)http://www.attractionmarketingonline.com
10)http://socialtriggers.com


Via Ileane Smith
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Mrs. Washington's comment, November 15, 2012 11:46 AM
good info to know!
Profit Idol's comment, December 22, 2012 7:19 AM
yeah very good information there...
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5 Actionable Tips to Make Your Blog Successful

5 Actionable Tips to Make Your Blog Successful | Business for small businesses | Scoop.it

Blog post at Blog Tips for a Better Blog - We Blog Better : Who else wants to be successful in blogging?

Hands down..

Here are 5 tips to make your blog successful...Three ways to become a great copywriter:
Read more (so that you can steal others writing style) – great writers don’t imitate, they steal!
Write more (practice makes a writer great writer)
Edit more (caution: don’t edit while writing, editing should be done after writing)
Use the word YOU as many times as possible. This will directly impact on your blog, are YOU getting me?


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Are You Ready For 2nd Generation of Social Media Marketing? Because It is HERE

Are You Ready For 2nd Generation of Social Media Marketing? Because It is HERE | Business for small businesses | Scoop.it

You know you’re still implementing tactics from the first generation of social if you: (From 1st to 2nd generation #social thinking in one blog post.)...

Marty Note
Here is a quote from this excellent aticle on 2nd gen SMM:

"In the second generation of social, companies will develop the insight and strategy necessary to truly engage with consumers at every stage in the customer lifecycle….and drive customer acquisition, revenue, and growth as a result. "

From their mouths to the God of Social Media Marketing's ear :). Marty


Via Rami Kantari, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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INFOGRAPHIC about how social media can bring in revenue increasing to $30 billion each year by 2015

INFOGRAPHIC about how social media can bring in revenue increasing to  $30 billion each year by 2015 | Business for small businesses | Scoop.it

..... HO HUM FACEBOOK AGAIN!!...or am I the only one who doesn't like their in your face tactics

 

A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.

Although some brands over the years have been skeptical about how social media can bring in revenue, a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

Cloud marketing software provider Vocus has put together an infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon.

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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CARTECO LOFT - Coworking Space in Athens

CARTECO LOFT - Coworking Space in Athens | Business for small businesses | Scoop.it
Coworking Space in Athens - CARTECO LOFT CO WORKING space is located just 10 minutes walking distance from Kallithea Metro Station. It is a loft for creatives within a design shop selling innovative materials for architecture and design.
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