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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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Chinese, European creative industries face similar challenges

Chinese, European creative industries face similar challenges | Business for small businesses | Scoop.it
We are entering a new phase in which China's powerful manufacturing industry is being threatened by lower wages in neighbouring countries and will have to gain its vital competitive edge from culture-based creativity and innovation, argues...
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AIJU develops the project "INNOVARISK" on determination of risks in innovative children’s products

AIJU develops the project "INNOVARISK" on determination of risks in innovative children’s products | Business for small businesses | Scoop.it
(openPR) - The methodology developed will facilitate risk assessment of innovative children products whose hazards are not covered by current safety standards.   With this purpose, and as a starting point, a market survey was conducted in order to know the main lines of innovation in children. This study includes more than 150 types of products, the new technologies (such as "multi-touch") being a source of innovation present in a large proportion of the products identified, as in the case of tablets for children. For these products, the results of the project have shown that the "multi-touch" technology can entail some hazards, like the overload of the visual and auditory sensory systems, not covered by current regulations, whose risks must be treated and minimized to ensure high protection of the health and safety of particularly vulnerable consumers, such as children. 

 

 

Milos Crafts's insight:

This is a very interesting article which points out that innovative children's products can not always be assessed using "current regulations". Having read the article it seems logical but something I had never considered, especially now with "tablets" designed for children and entering the class room.

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biz tips :: writing a creative business plan | confessions of a design geek

biz tips :: writing a creative business plan | confessions of a design geek | Business for small businesses | Scoop.it
I’m very excited to announce the launch of a new column on confessions of a design geek, which will provide business tips for creatives. I know that many of you are independent designers and makers – or at least would like to be – so I hope this will be a useful resource.
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Mobile Devices and Customer Service to Make 2013 the Year of the Consumer - Forbes

Mobile Devices and Customer Service to Make 2013 the Year of the Consumer - Forbes | Business for small businesses | Scoop.it
Targeting specific customers with tailored offers will become a much bigger business in 2013, according to one SAP expert. New technology could help the decades-old concept of personal marketing explode -- and make 2013 the Year of the Consumer.

Via 360Connext
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Four Innovation Trends to Watch in 2013

Four Innovation Trends to Watch in 2013 | Business for small businesses | Scoop.it
Will badging go big? Will multitasking be monetized? And other questions for the new year.
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What Every Content Marketer Needs to Know about Mobile Marketing

What Every Content Marketer Needs to Know about Mobile Marketing | Business for small businesses | Scoop.it
Creating epic content and continually teaching your audience -- if done well -- can eventually earn you raving fans and paying customers. The problem is

Via Richard Meyer
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J.C. Penney Struggles Through Sales Difficulties - Small Business Trends

J.C. Penney Struggles Through Sales Difficulties - Small Business Trends | Business for small businesses | Scoop.it

Growth Potential

The search for customers. The search for more prospects and customers is an inherent part of growing your business, particularly when going through major transitions. Fortunately, there are plenty of creative ways to build your audience and, by extension, your potential customer base. Here Ileane Smith shows us a few simple approaches for building an e-mail list using nothing but a YouTube account. Consider this approach as one technique for gathering prospects your business could convert into new customers. Miss Ileane Speaks


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Ileane Smith's curator insight, December 19, 2012 7:39 AM

It's always nice to be mentioned on the Small Business Trends blog. This time they mentioned my pocast and the episode where I speak about growing your email list with YouTube videos.

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British Store Has Figured Out How To Make Men Like Shopping

British Store Has Figured Out How To Make Men Like Shopping | Business for small businesses | Scoop.it

High-tech clothing chain called Hointer, which opened its first branch in Seattle last month selling jeans,  has no over-solicitous sales assistants, no confusing piles of clothes and no endless lines at the tills. Instead, only one of each style of jeans is displayed on the shop floor. Shoppers use a smartphone app to scan items they wish to try on, and choose a size and colour.

 
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European Parliament approves EU unitary patent rules

European Parliament approves EU unitary patent rules | Business for small businesses | Scoop.it
All the latest news from the Press Service of the European Parliament: votes, resolutions, debates, parliamentary committees and the plenary.
Milos Crafts's insight:

"Intellectual property must not stop at borders.

The new patent will be cheaper and more effective than current systems in protecting the inventions of individuals and firms. The new regime will provide automatic unitary patent protection in all 25 participating member states, cutting cuts costs for EU firms and hence boosting their competitiveness. When the new system is up to speed, an EU patent may cost just €4,725, compared to an average of €36,000 needed today, says the European Commission.

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Google+ Communities: The Last Nail in Facebook's Coffin | Social Media Today

Google+ Communities | TekPersona On September 2011, Mashable published an article titled “Why Facebook Will Never Charge You to Use It.
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Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC]

Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC] | Business for small businesses | Scoop.it

This infographic takes a look at some key social media statistics from around the globe.

 

Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015...


Via Lauren Moss
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Maxwell Stinson's comment, December 9, 2012 8:49 PM
great infographic!
Wanda Rawlins's curator insight, December 15, 2012 8:24 AM

I didn't know that about Japan and Twitter -this is great info thanks for the share and insights.

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Corporate leaders and psychopaths — what’s the difference? – and maybe who or what to avoid!!!

Corporate leaders and psychopaths — what’s the difference? – and maybe who or what to avoid!!! | Business for small businesses | Scoop.it
Cool under pressure. Lack of empathy. Utilitarianism instincts. A new book, writes LeadingCompany's Kath Walters, examines the link between psychopaths and corporate leaders.

Via Dr. Susan Bainbridge
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How Brands Grow [One Onion to Rule Them All ]

How Brands Grow [One Onion to Rule Them All ] | Business for small businesses | Scoop.it
How Brands Grow: What Marketers Don’t Know Author: Byron Sharp Publisher: Oxford University Press Publication: 2011 How Brands Grow: What Marketers Don’t Know (HBG) is one of those busi...
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The 20 Best Marketing Infographics of 2012

The 20 Best Marketing Infographics of 2012 | Business for small businesses | Scoop.it

Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social media, email, and content marketing campaigns/strategies.

 

With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream!

Let’s take a look at 20 of the best marketing infographics of 2012...


Via Lauren Moss
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Philippe Trebaul's curator insight, March 2, 2013 6:13 AM
Les 20 meilleures Infographies marketing de 2012.

"Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social media, email, and content marketing campaigns/strategies.


With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream!

Let’s take a look at 20 of the best marketing infographics of 2012"...


The 20 Best Marketing Infographics of 2012 via @MYDstudio http://sco.lt/...



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infographic-future-travel.jpg (750x1464 pixels)

infographic-future-travel.jpg (750x1464 pixels) | Business for small businesses | Scoop.it

Via Fusion Tourism
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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Business for small businesses | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
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Bart van Maanen's curator insight, January 8, 2013 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Mercor's curator insight, February 4, 2013 7:01 AM

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Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

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The Lean Startup | Methodology

The Lean Startup | Methodology | Business for small businesses | Scoop.it
Methodologies from the official website of all things Lean Startup presented by Eric Ries.
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Ευρωπαϊκή Επιτροπή Ελλάδα-Οδηγός Εξαγωγών για Μικρομεσαίες Επιχειρήσεις .pdf

Milos Crafts's insight:

Η Αντιπροσωπεία της Ευρωπαϊκής Επιτροπής στην Ελλάδα πήρε την πρωτοβουλία να δημιουργήσει έναν Οδηγό που θα βοηθήσει τις μικρομεσαίες επιχειρήσεις να ενημερωθούν, να εξελιχθούν, να εξάγουν και να αναπτυχθούν περαιτέρω.

Ο Οδηγός αυτός, τον οποίο επιμελήθηκε δημοσιογραφικά η κυρία Μαρίνα Κουρμπέλα, αγκαλιάστηκε από το Εμπορικό και Βιομηχανικό Επιμελητήριο Αθηνών, το οποίο συνέβαλε ουσιαστικά στην ολοκλήρωση του.

http://www.epixeiro.gr

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4 Simple Tips to Get Ideas for Blog Post | Blog Tips Codes

4 Simple Tips to Get Ideas for Blog Post | Blog Tips Codes | Business for small businesses | Scoop.it

So, for the last two days I have been trying to get some ideas. And then just today I got the idea of writing this post. If you have been facing the same problem as me, here are the top tips on how to get ideas fro your blog posts...

 

3. Scan through comments on other blogs

You might think this is weird. But this has actually helped me a lot of times. Visit some of the top authority sites likebasicblogtips.com or comluv.com.


Via Ileane Smith
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Ileane Smith's curator insight, December 22, 2012 5:50 PM

I certainly agree with this! Because my blog and the CommentLuv blog have lots of guest authors, it's a hot bed of ideas for new blog posts. Just use your own words and don't copy and paste. :)

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What Every Content Marketer Needs to Know about Mobile Marketing

What Every Content Marketer Needs to Know about Mobile Marketing | Business for small businesses | Scoop.it
Creating epic content and continually teaching your audience -- if done well -- can eventually earn you raving fans and paying customers. The problem is

Via Richard Meyer
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The Real Toll of Patent Trolls

The Real Toll of Patent Trolls | Business for small businesses | Scoop.it
Patent trolls drain businesses of billions of dollars a year. And if you have a website--any website--you are a potential target. Here's what you need to know if they come after your business.
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How To Keep Your Blog Moving Forward | Omega Web

How To Keep Your Blog Moving Forward | Omega Web | Business for small businesses | Scoop.it

Blog post at Omega Web : I saw this quote in my College Success textbook yesterday and it made me think of blogging...

 

1. Read Authority Blogs That Keep People Informed


One of the best things you can do is read other blogs that share valuable information. The first two that come to my mind are Basic Blog Tips and SEOmoz. Note that this isn’t an exhaustive list, but both Basic Blog Tips and SEOmoz have kept me up to speed on the latest social media changes, SEO techniques, powerful blogging plugins, etc. If you expect to get your blog moving at all, you have to look at the blogs that are already in the fast lane.


Via Ileane Smith
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Relationship Marketing [Retention Strategies]

Relationship Marketing [Retention Strategies] | Business for small businesses | Scoop.it
Five winning tips to keep your customers in a recession...
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Formula for Entrepreneurial Success — on startups

1. Work with Amazing People

Don’t compromise on who you choose to found your company with and hire. Do not put up with ego-centric personalities or downer attitudes.

2. Take on Big Challenges

It’s pretty simple: Hard things are valuable; easy things are not so valuable. Reaching the mountaintop is rewarding because it is hard. If it was easy, everybody would do it.

3. Focus

Say no to most things: Features. People. Partnerships. “Coffees.” Projects. Only a few of them really matter. (Yes, it’s hard to know which.) Don’t get distracted.

4. Take Care of Yourself

When you don’t sleep, eat crap, don’t exercise, and are living off adrenaline for too long, your performance suffers. Your decisions suffer. Your company suffers.

5. Love those Close to You

Failure of your company is not failure in life. Failure in your relationships is.

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Is it worth posting about your business on Facebook anymore?

Is it worth posting about your business on Facebook anymore? | Business for small businesses | Scoop.it

Quotes, cute babies and hilarious memes are great, but if you get them EVERY SINGLE DAY and the same ones from different businesses and people, it gets a bit “meh,” right?

So, I have to ask: Is it worth posting on Facebook anymore?

Just asking the question, because it seems that a lot of businesses spend A LOT of time trying to figure out a posting strategy that increases their visibility in the newsfeed. I just wonder if all the time and effort put into this is worth it in the end. Does it translate into a return on investment for you? Want to know how to really leverage your page for relationship-building and conversions without gluing yourself to Facebook? Well, keep reading.

Facebook algorithm changes have meant that businesses have had to adapt. Lately there’s been a big buzz about visual marketing and there’s definitely been an increase in visual posts on Facebook in the past year. Part of the reason for this is the rise and rise of social networks like Pinterest and Instagram and part of it is down to Facebook giving visuals a more prominent place in our newsfeeds.

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