Business for smal...
Follow
Find
734 views | +0 today
Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
Your new post is loading...
Your new post is loading...
Scooped by Milos Crafts
Scoop.it!

Cyber Monday Sales Reveal New Trends

Cyber Monday Sales Reveal New Trends | Business for small businesses | Scoop.it
This Cyber Monday was the busiest online shopping day in history with online sales of $1.47 billion, a 21 percent increase from last year, according to the NPD Group.

"The growing trend toward e-commerce is reflected not only in sales figures but also in consumer behavior, where the number of shoppers using mobile devices and engaging in “showrooming” is growing exponentially."

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Entrepreneur’s Don’t Think Enough. Here’s What to Do About It …

Entrepreneur’s Don’t Think Enough. Here’s What to Do About It … | Business for small businesses | Scoop.it

Every so often I find myself caught up in a really hectic 3-4 week schedule where it seems like I float endlessly betweens meetings. Pitches. Intros. Board Meetings. Conferences.

And I get flooded with legal docs, end-of-quarter financial administration, recruiting, whatever.

I get sucked up in “Do” mode.

Startups Are for Doers

Now, I’m pretty on the record that being an entrepreneur is about being great at The Do. With an emphasis on the “D” in JFDI.

But getting caught up in the doing can often leave you directionless.

You need to take time out to Think.

 

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

9 of the Most Shocking Guerrilla Marketing Campaigns of All Time

9 of the Most Shocking Guerrilla Marketing Campaigns of All Time | Business for small businesses | Scoop.it

Executing a remarkable guerrilla marketing campaign takes a lot of things. Interruption. Surprise. Inception-like thought control abilities.

No biggie!

Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. Most of the time, they're a total flop because you just didn't get that right mix of cool, shocking, and creative. Other times, they're a bust because you end up making a lot of people really, really angry. And then once in a blue moon, your insane idea actually pays off. Once in a while.

This post is going to revisit guerrilla marketing campaigns that fall into all three of those camps. The flops, the total flops, and the rare successes. And whatever the outcome, if these campaigns have one thing in common, it's that they're all totally shocking.

 

From The Blair Witch Project to IKEA

more...
No comment yet.
Rescooped by Milos Crafts from visualizing social media
Scoop.it!

Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Business for small businesses | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Psychologists, ‘Illusory goal progress’ and Loyality Schemes

Psychologists, ‘Illusory goal progress’ and Loyality Schemes | Business for small businesses | Scoop.it

Psychologists have longed talked about ‘goal gradient’ which describes how we work harder to achieve a goal as we get closer to it. I just came across a fantastic study published in the Journal of Marketing Researchwhich shows that we can be convinced to shift into a higher gear of work and spending, even when the perception of progress is a complete illusion.The ‘goal gradient hypothesis’ was original discussed in the 1930s with regards to rats in mazes, based on the observation that the animals ran more quickly when they got nearer the end.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

4 Powerful Twitter Tools Businesses Should Use | A.R.Karthick

4 Powerful Twitter Tools Businesses Should Use | A.R.Karthick | Business for small businesses | Scoop.it
4 lesser known yet powerful Twitter tools businesses should use to manage better relationships, build awareness, and multiply followers.

There is probably a new Twitter tool that is being developed every day. I’ve definitely lost count with the number of Twitter tools readily available to you – from a simple scheduler to an analytics monster – you’d probably need to spend months to go through them all. I’ve gone through a lot of them, and I believe that there are a few high-potential ones that are underused by businesses and marketers today.

I want to share with you some of the lesser-known tools, which I believe should be used by businesses as it can help them manage better relationships, build awareness, and multiply followers.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

5 Blogs You Can’t Live Without - Zemanta Blog

5 Blogs You Can’t Live Without - Zemanta Blog | Business for small businesses | Scoop.it
Surprise surprise! Z-Blog isn’t the only blog about blogging. And nobody should rely only on one source for advice and ideas on how to blog better and consequently boost his/her business. Yes, I’m a regular guest blogger for Zemanta, nevertheless, Z-Blog has been my daily inspiration for months. I always look for Bostjan to inspire me, make me think, even challenge me or shake my way of thinking to the point I just have to respond with a guest post.
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Ouch ! Facebook accused of "Blowing it" but adds a News Feed Option: 'Pages Only'

Ouch ! Facebook accused of "Blowing it" but adds a News Feed Option: 'Pages Only' | Business for small businesses | Scoop.it
Rolling out slowly to everyone starting Wednesday morning, the new option reduces your news to updates from the Pages you've Liked -- good news for brands.

Facebook may have unceremoniously deleted an old version of the News Feed, one that showed a wider variety of posts than the current versions, earlier this week. But that doesn’t mean the social network has stopped tinkering with this, the most essential of Facebook components.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

The Holidays Are Coming...Eid, Rosh Hashanah and Diwali!

The Holidays Are Coming...Eid, Rosh Hashanah and Diwali! | Business for small businesses | Scoop.it
At Lady Geek, whilst we focus on women, diversity is what we are striving for and Diwali is a real missed opportunity for companies to broaden their relevance to the multicultural tapestry that is Britain today.
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Why Small Business Is Making a Mess of Social Media | Social Media Today

Why Small Business Is Making a Mess of Social Media | Social Media Today | Business for small businesses | Scoop.it

"Does your small business have a social media marketing strategy that takes time and effort but fails to deliver a positive ROI (Return on Investment)?" Most small business Internet marketing campaigns are in the same boat!

If your business puts more time, effort and money into its social media than the returns warrant, then it's time to take stock. Don't be afraid to make bold changes regarding social media strategy.

Like any business activity, social marketing needs to provide some sort of return - there's little point in wasting resources on it simply because that's what everyone else is doing. This article will contrast the growth in social media with its poor returns, and discuss how you can get more for less from your Internet marketing budget.

Business & social media

According to a recent report by email marketing company Vertical Response, who surveyed 500 small businesses:

90% of small businesses are on FaceBook70% are on TwitterMore than half have a blog25% spend 6- 10 hours a week on social mediaOne third of small business owners and managers wish they could spend less time on social media

The stats also indicate that the amount of time spent using social media is increasing each year. And, four times as many small businesses have increased their social marketing budget - as opposed to those who decreased it.

Doesn't something strike you as odd about these figures?

more...
No comment yet.
Rescooped by Milos Crafts from Social web for women
Scoop.it!

Why She Buys: 3 Ways to Influence the Buy Behavior of the World’s Most Influential Consumer « Branding Magazine

Why She Buys: 3 Ways to Influence the Buy Behavior of the World’s Most Influential Consumer « Branding Magazine | Business for small businesses | Scoop.it
They may not have known it, but when Chris and Dan Heath authored the book entitled Switch, they ultimately mapped a guide that can help brands approach women consumers.

Via Laurence Roelants
more...
Laurence Roelants's comment, November 12, 2012 8:47 AM
Thank you Milos!
Scooped by Milos Crafts
Scoop.it!

9 Strategies to Gamify Your Startup

9 Strategies to Gamify Your Startup | Business for small businesses | Scoop.it

Scott Gerber is the founder of the Young Entrepreneur Council, a non-profit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. The YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs grow businesses.

 

Gamification is hot right now. More and more startups and established brands are building mobile apps and platforms that offer awards, badges and other fun ways to reward and recognize influencers. It’s a great way to build a community organically around a product or service and impact customer retention.

 

But like any shiny new marketing strategy, gamification won’t necessarily yield more sales — or better engagement — unless it’s applied thoughtfully, in a way your users can relate to.

I asked a panel of successful entrepreneurs for their best tips for successfully “gamifying” a brand. Below are nine pieces of advice on implementing a game strategy that gets results.

more...
No comment yet.
Rescooped by Milos Crafts from Social web for women
Scoop.it!

5 Reasons to Create a Google+ Local Page for Your Business | Business 2 Community

5 Reasons to Create a Google+ Local Page for Your Business | Business 2 Community | Business for small businesses | Scoop.it
Google+ Local Business Pages are a great way to enhance the online presence of your business.

Via Laurence Roelants
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Amazon: Λανσάρισμα της νέας υπηρεσίας μάρκετινγκ Amazon Pages

Amazon: Λανσάρισμα της νέας υπηρεσίας μάρκετινγκ Amazon Pages | Business for small businesses | Scoop.it

H Amazon λάνσαρε πρόσφατα στην αμερικανική αγορά τη νέα υπηρεσία μάρκετινγκ, την Amazon Pages.

Με τη συγκεκριμένη δωρεάν υπηρεσία, η Amazon δίνει τη δυνατότητα στις εταιρείες να σχεδιάσουν, κάτω από την ομπρέλα της Amazon, τις δικές τους σελίδες με τα επώνυμα προϊόντα τους. Οι συγκεκριμένες σελίδες θα είναι προσβάσιμες με διευθύνσεις URL με τη μορφή «Amazon.com/Brandname», ενώ κάθε επώνυμο προϊόν θα μπορεί να εμφανίζεται σε μόνο μια σελίδα.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today | Business for small businesses | Scoop.it

They're heeeeere.

No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time.

Pinterest announced that it's not only letting companies set up business accounts (as opposed to personal accounts), but it's also releasing a business-specific terms of service, totally separate from the TOS for regular ol' people like you and me.

 

more...
No comment yet.
Rescooped by Milos Crafts from Basic Blog Tips
Scoop.it!

Google is Trying to Tell You Something, Are You Listening?

Google is Trying to Tell You Something, Are You Listening? | Business for small businesses | Scoop.it

Google has put so many awesome tools at the disposal of bloggers and small business owners that at times, it's almost impossible to keep up with them all. Google wants you to succeed with your online endeavors but let’s face it, we all know that they are getting more then their fair share out of the deal too.

 

Yet, as bloggers and webmasters, when we stop to think about all the perks we get from Google, two things should stand out in our minds above the rest:

Google Analytics. Google Webmaster Tools.
Via Ileane Smith
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

The Top 10 Commandments of Small Business Customer Service « WePay

The Top 10 Commandments of Small Business Customer Service   «  WePay | Business for small businesses | Scoop.it
Attracting customers to your small business is one thing, but keeping them around is an entirely different animal!
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

90 Things I've Learned From Founding 4 Technology Companies | betashop

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages.

This past week while I was in Tokyo for meetings with potential partners for Fab, I was invited to participate in a panel discussion on startups. The discussion quickly turned to those 57 things. Amazing. Thousands of miles away and two years later, people still want to talk about those 57 things!

As the questions came in, I realized that my 2010 list was great for what I had learned as of 2 years ago, but it also was in desperate need of an update to include what I’ve learned more recently, especially as we’ve pivoted from fabulis to Fab in 2011 and then scaled Fab to more than 7.5 million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months.

So, here goes.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Pinterest Introduces Business Accounts and Tools

Pinterest Introduces Business Accounts and Tools | Business for small businesses | Scoop.it
Pinterest paved the way for greater business participation on Tuesday with the launch of a new set of resources designed just for them.

Companies will now be able to create business accounts, which allows them to enter just a business name — rather than a first and last — and verify their websites using a hidden line of code. Once the code has been recognized, businesses will receive a verification badge on their Pinterest profile pages. It’s not quite as good as Twitter’s profile verification — it would still be easy for someone to impersonate a company on Pinterest by verifying a URL that was similar but not owned by the brand — but it’s a start.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life

Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life | Business for small businesses | Scoop.it
Can life, and all the menial or routine tasks that come with it, be transformed through game mechanics into an engaging, social and fun recreational activity?  Such is the idea behind the emerging trend of “gamification.”

Gamification is most often defined as the use of gameplay mechanics for non-game applications. The term also suggests the process of using game thinking to solve problems and engage audiences.

The word “gamification,” much like the phrase “social media” a few years back, is being lobbed around in technology circles as the next frontier in web and mobile. Just as nearly every application, website, brand and marketer now employs social media in some capacity, so too will these entities gravitate toward game mechanics in the years ahead.

A recent Gartner report from April of this year suggests as much. Analysts predict that by 2015, more than 50% of organizations will gamify their innovation processes.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Business Branding - A Blueprint Guide for Beginners | inspirationfeed.com

Business Branding - A Blueprint Guide for Beginners | inspirationfeed.com | Business for small businesses | Scoop.it
Turning a company into a household name is a very important task to many businesses. Many companies fail in their industry because they don't know how to make their products or service into a brand that customers know and rely on.

For the last two years, Inspirationfeed has provided valuable and inspirational content for our awesome readers. To take things further we decided to create an E-book. Unlike others, we won’t mention any names here, we didn’t want to take our previous articles and turn them into an E-book. From a personal perspective, that is very lazy and provides no value to the reader. If you want to check out our previous article, just check out the archive. We decided to research “Business Branding” and provide an outlook on how you can successfully achieve it

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Social Media: the Hidden Costs of Success. | Social Media Today

Social Media: the Hidden Costs of Success. | Social Media Today | Business for small businesses | Scoop.it

As the new networks and community platforms of social media have evolved, many experts have made compelling arguments that user-generated content would some day take a significant share away from the traditional media and message distribution pie. The reasoning behind this view was that there is no production cost associated with social media and that people can create it for free (really?). The thinking prevailed that user-generated content could better meet the demand for fragmented online audiences that have smaller sizes and more specialized interests.

more...
No comment yet.
Rescooped by Milos Crafts from Basic Blog Tips
Scoop.it!

The Blog Promotion Manifesto Video: Your 10 Point Checklist for Blog Post Promotion

This presentation was created using SlideRocket. The blog promotion manifesto provides ten steps you should take to promote your content.

This video is an abridged version of a more details podcast which you can listen to here:
http://basicblogtips.com/manifesto

Mentioned in this video:
Blog Engage http://basicblogtips.com/uses/blogengage
Social Buzz Club http://basicblogtips.com/uses/socialbuzzclub
Blokube http://blokube.com
Scoop.it http://basicblogtips.com/scoop-it.html

Subscribe on YouTube http://youtube.com/user/MsIleaneSpeaks

Get free tips and resources to help you build a better blog and expand your audience! http://BasicBlogTips.com/email

Follow me on Twitter http://Twitter.com/BasicBlogTips

Circle on Google+ https://plus.google.com/112829233906811093453


Via Ileane Smith
more...
Mrs. Washington's comment, December 22, 2012 8:51 PM
We are Human....lol
Susan Kay Daniels's comment, January 9, 2013 12:01 AM
I really enjoy your presentations. You are such a lovely lady and give me inspiration.
Ileane Smith's comment, January 9, 2013 4:59 AM
Thank you Susan!
Scooped by Milos Crafts
Scoop.it!

7 Social Media Marketing Tips for Artists and Galleries

7 Social Media Marketing Tips for Artists and Galleries | Business for small businesses | Scoop.it
Fine art is big business, but there is often a wide chasm between the creative process and the marketing process that drives branding and sales.

According to market research firm First Research, there are about 5,000 art dealers and galleries in the U.S. with combined annual revenue of about $6 billion, and Art Market Monitor estimates the size of the overall global art market to be around $15 billion annually. There are also more than 200,000 fine artists working in the U.S., according to recent research by the National Endowment for the Arts.

But while fine art is big business, there is often a wide chasm between the creative process that makes a great artist or a sophisticated gallery owner, and the marketing process that drives branding and sales.

“For the majority of artists, success will ultimately come down to their effectiveness in marketing,” says Darius Himes, Assistant Director of fine art photography gallery Fraenkel Gallery in San Francisco. “Artists need to embrace the fact that both their work, and they themselves as artists, are brands that must be marketed.”

So whether you’re an aspiring artist who wants to build an initial following, or a veteran art dealer looking to expand awareness of your brand, it pays to get savvy to new social marketing techniques to help you achieve your objectives. The following are seven strategies for more effective social marketing.

more...
No comment yet.
Rescooped by Milos Crafts from visualizing social media
Scoop.it!

The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Business for small businesses | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
more...
No comment yet.