Business for small businesses
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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Business for small businesses | Scoop.it

"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."


Via The Digital Rocking Chair
Milos Crafts's insight:

I love this image!

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The Digital Rocking Chair's curator insight, March 9, 2013 1:08 AM

Some great lessons for all of us ... not just arts organizations.

Luca Brigada's curator insight, March 14, 2013 4:39 AM

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"

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Infographic: How consumers really shop online

Infographic: How consumers really shop online | Business for small businesses | Scoop.it

How do consumers research products and pay online - and why do they make the choices they do?

A new infographic from Wishpond illustrates just that...


Via Lauren Moss
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Yasmina Dumont's comment, March 8, 2013 8:05 AM
Google --> viewing the product --> buying!
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Google Defeats Publishers Over Web Copyright in German Vote

Google Defeats Publishers Over Web Copyright in German Vote | Business for small businesses | Scoop.it

Google Inc. and other news aggregators may continue to show short news items on their Internet sites without being required to pay, German lawmakers decided in a parliamentary vote today in a blow to publishers, who pressed by falling revenue from newspapers and magazines, argued search engines and aggregators like Google News should pay for displaying short excerpts from news stories. Google, which doesn’t display ads on its news aggregator pages in Europe, argued its so-called “snippets” are actually helping publishers by driving traffic to their sites.

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Survey Online Now ! Europe for Creativity | © 2013 Europe for Creativity

Survey Online Now ! Europe for Creativity | © 2013 Europe for Creativity | Business for small businesses | Scoop.it

In the years to come, Europe will be investing more than ever in its cultural and creative sectors. The reasons for this are the intrinsic value of culture and creativity, and also because these sectors contribute significantly to economic growth, employment, innovation and social cohesion.

In various studies, access to finance has been pointed out as a core barrier to growth for many cultural and creative companies. The European Commission wants to take action to tackle this problem. However, insufficient data on the sector’s actual financing needs currently hinder effective policy making. This is why we want to hear from you.

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2013 Digital Marketing Map For Online Entrepreneurs

2013 Digital Marketing Map For Online Entrepreneurs | Business for small businesses | Scoop.it

Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc...


Via Lauren Moss
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Anne-Marie Delfgaauw's curator insight, February 23, 2013 5:12 AM

Online marketing for dummies :)

Philippe Trebaul's curator insight, March 2, 2013 6:45 AM
2013 Digital Marketing Map For Online Entrepreneurs.

"Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc"...


2013 Digital Marketing Map For Online Entrepreneurs via @MYDstudio http://sco.lt/...


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How To Create A Culture of Fearless Innovation - Personal Branding Strategy | Big Fish Marketing

How To Create A Culture of Fearless Innovation - Personal Branding Strategy | Big Fish Marketing | Business for small businesses | Scoop.it

Quality and customer service are no longer differentiators. Innovation is what creates a sustainable competitive advantage.

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Small Business Tips for Building Brand Awareness

Small Business Tips for Building Brand Awareness | Business for small businesses | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, February 7, 2013 1:28 AM


One of the least appreciated, of many of the hats worn by most small business owners, is that of being the brand manager for their business.


Finding time to do the work necessary to effectively build a brand, and then create sufficient brand awareness in the market, is tough at the best of times and almost impossible if you lack the know how.


This excellent article, explains exactly what brand awareness is and why it is important, and it provides a range of tips that any business owner can utilise to build awareness of their own business brand.

Randi Thompson's curator insight, February 7, 2013 7:51 AM

What are you doing to build awareness about your businesses brand?  Do people recognize your business yet?

Sigrid de Kaste's curator insight, February 7, 2013 7:42 PM

This is a great article with step by step ideas to build your brand...something Stickybeak Marketing fully endorses and practices for it's clients...

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How a Beauty Company Generated Facebook Buzz Without Giveaways

How a Beauty Company Generated Facebook Buzz Without Giveaways | Business for small businesses | Scoop.it
How Nars promoted a new cosmetics collection using social media without giving away free product or paying for advertising.
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Tools for Money Management | inspirationfeed.com

Tools for Money Management | inspirationfeed.com | Business for small businesses | Scoop.it
Small business owners often have tight operating budgets, especially in the startup years. Some can see this as a disadvantage, but careful money management and awareness where the money is being spent can help profits steadily grow over time.
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Rescooped by Milos Crafts from Designer's Resources
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10 Tips To A More Professional LinkedIn Profile

10 Tips To A More Professional LinkedIn Profile | Business for small businesses | Scoop.it
Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.

Via Mark Strozier
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Elsie Whitelock's curator insight, March 5, 2013 4:59 PM

Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.

Dave Cottrell's curator insight, March 12, 2013 12:35 PM

With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?

Abe Soltani's curator insight, April 20, 2013 12:09 AM

very useful

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Ολοκληρωμένη Παρέμβαση για τη Στήριξη της Γυναικείας Απασχόλησης Μέσω Ενίσχυσης της Επιχειρηματικότητας – ΙΝ.ΑΝ.ΕΠ.

Ολοκληρωμένη Παρέμβαση για τη Στήριξη της Γυναικείας Απασχόλησης Μέσω Ενίσχυσης της Επιχειρηματικότητας – ΙΝ.ΑΝ.ΕΠ. | Business for small businesses | Scoop.it

Η στρατηγική της παρέμβασης έχει βραχυπρόθεσμο και μέσο-μακροπρόθεσμο, ολοκληρωμένο χαρακτήρα, επιδιώκοντας σε πρώτο χρόνο την άμεση στήριξη και αντιμετώπιση των αναγκών του ανθρώπινου δυναμικού και των πληθυσμών που πλήττονται από την κρίση και σε δεύτερο χρόνο την κοινωνική και παραγωγική ενσωμάτωση τους σε μία προσπάθεια αναστροφής των δυσμενών τάσεων. Η παρέμβαση εστιάζεται καταρχήν στην άμεση αντιμετώπιση των επιπτώσεων της κρίσης και στη λήψη βραχυπρόθεσμων μέτρων μετριασμού των συνεπειών της κρίσης σε τομεακό και τοπικό επίπεδο

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How the Most Productive Bosses Spend Their Day

How the Most Productive Bosses Spend Their Day | Business for small businesses | Scoop.it

"A McKinsey Quarterly study of bosses around the world reveals tips for a satisfying and productive day

According to Aaron De Smet, a principal at McKinsey Quarterly, of the majority of executives who are dissatisfied with how they spend their time, there are four distinct patterns:

the Online Junkie,

the Schmoozer,

the Cheerleader,

and the Firefighter"

Milos Crafts's insight:

LOLZZZZZZZZZZZZZ   cos I'm an "online junkie"  

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Το Πρότυπο ISO 26000 και η Σημασία του για τις Επιχειρήσεις

Το Πρότυπο ISO 26000 και η Σημασία του για τις Επιχειρήσεις | Business for small businesses | Scoop.it

Η ανάπτυξη Προτύπων για τη Βιώσιμη Ανάπτυξη και την Εταιρική Κοινωνική Ευθύνη (ΕΚΕ) περνάει μέσα από τη διελκυστίνδα δυο αντίρροπων δυνάμεων – του καλού και του καλύτερου. Το Πρότυπο ορίζει τις ελάχιστες απαιτήσεις για το «καλό». Η κάθε επιχείρηση επιλέγει αν θα περιοριστεί στο «καλό» ή θα επιδιώξει το «καλύτερο».

Η τυποποίηση καλών πρακτικών, που αποτελεί το στόχο των Προτύπων, ενίοτε λειτουργεί αποτρεπτικά για οργανισμούς που θα ενδιαφέρονταν για καλύτερες πρακτικές που υπερβαίνουν τις ελάχιστες απαιτήσεις και το πλαίσιο εφαρμογής του εκάστοτε Προτύπου.

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Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Business for small businesses | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 7, 2013 8:39 PM

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

Martin (Marty) Smith's comment, March 7, 2013 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 2013 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
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10 Important Things Every Aspiring Artist Should Know: Part 1

10 Important Things Every Aspiring Artist Should Know: Part 1 | Business for small businesses | Scoop.it
There are some very important things that every artist should know before they try and make it as a professional.
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Έξι συμβουλές για την επιλογή του ονόματος μιας startup - Startup.gr

Έξι συμβουλές για την επιλογή του ονόματος μιας startup - Startup.gr | Business for small businesses | Scoop.it

Όταν ξεκινάτε μία νέα επιχείρηση και ιδιαίτερα μιας startup η επιλογή του ονόματος είναι μια από τις πιο σημαντικές αποφάσεις που καλείστε να πάρετε.

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Πέντε αλλαγές στα βιβλία ελεύθερων επαγγελματιών

Πέντε αλλαγές στα βιβλία ελεύθερων επαγγελματιών | Business for small businesses | Scoop.it

Σημαντικές αλλαγές, που ακόμα δεν έχουν γίνει γνωστές σε πολλούς ελεύθερους επαγγελματίες, έφερε ο νέος Κώδικας Φορολογικής Απεικόνισης Συναλλαγών (ΚΦΑΣ) που αντικατέστησε τον Κώδικα Βιβλίων και Στοιχείων.

Σύμφωνα με διευκρινιστική εγκύκλιο του υπ. Οικονομικών οι ελεύθεροι επαγγελματίες πρέπει να εκδίδουν θεωρημένες αποδείξεις μόνο εφόσον παρέχουν υπηρεσίες προς απλούς ιδιώτες πελάτες. Για τις υπόλοιπες υπηρεσίες θα εκδίδoυν αθεώρητα στοιχεία. Επίσης, από την 1-1-2013, όσοι συνδέονται με σχέση μίσθωσης έργου με φορείς εκτέλεσης ερευνητικών έργων χρηματοδοτούμενων από την Ευρωπαϊκή Ενωση θεωρούνται επιτηδευματίες και υποχρεούνται να τηρούν βιβλία και να εκδίδουν φορολογικά στοιχεία.

Ειδικότερα:

1. Οι ελεύθεροι επαγγελματίες για τις υπηρεσίες που παρέχουν προς άλλους επαγγελματίες ή επιχειρήσεις, προς το Δημόσιο και τα Νομικά Πρόσωπα Δημοσίου Δικαίου θα εκδίδουν αθεώρητα τιμολόγια.

2. Το τιμολόγιο για την παροχή υπηρεσιών προς το Δημόσιο και τα ΝΠΔΔ πρέπει να εκδίδεται με κάθε επαγγελματική τους είσπραξη.

3. Για την παροχή υπηρεσιών προς απλούς ιδιώτες οι ελεύθεροι επαγγελματίες θα εκδίδουν αποδείξεις λιανικών συναλλαγών, είτε χειρόγραφα, από μπλοκ θεωρημένα στις αρμόδιες εφορίες είτε (προαιρετικά) μηχανογραφικά με τη χρήση Ειδικών Ασφαλών Φορολογικών Μηχανισμών Σήμανσης Φορολογικών Στοιχείων.

4. Σε κάθε απόδειξη λιανικών συναλλαγών που εκδίδεται θα πρέπει να αναγράφεται το ονοματεπώνυμο και η διεύθυνση του πελάτη-λήπτη των υπηρεσιών.

5. Τα φυσικά πρόσωπα που συνδέονται με σχέση μίσθωσης έργου με φορέα εκτέλεσης ερευνητικού έργου, το οποίο χρηματοδοτείται ή επιχορηγείται από την Ευρωπαϊκή Ενωση, εφόσον είναι υπόχρεα απεικόνισης συναλλαγών υποχρεούνται στην τήρηση φορολογικών βιβλίων και στην έκδοση φορολογικών στοιχείων.

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The Rise Of The Mobile Audience

The Rise Of The Mobile Audience | Business for small businesses | Scoop.it

Eric Schmidt of Google said, “If your company doesn’t have a mobile strategy, it doesn’t have a strategy.” This is a prescient observation but one that really rang true this year as London played host to the 2012 Olympic Games. Among the 430 million visits to Lonond2012.com, the 4.7 billion page views and 4.7 million social follows, the number that stands out is that 60% of this occurred from mobile devices. To visualise the growth rate of smart phone adoption and use, here’s a chart.

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10 excellent ways to make a client feel special

10 excellent ways to make a client feel special | Business for small businesses | Scoop.it
Give your clients a lovely warm feeling inside – and keep them coming back – with these bridge-building tips

Via Mark Strozier
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R.G. Riles's curator insight, February 10, 2013 6:08 PM

We really dig the visuals provided by Joe Todd Stanton. This is a common sense piece on regular business interactions. If you're B2B, it makes sense to brush up on these once in a while and make sure you're not taking shortcuts or skippng any of these keys to success.  One thing we would like to see added to this list is an additional, automated customer survey and referral portion - reducing that awkward groveling for a referral, and also allowing honest customer feedback, which dictates whether to offer an apology and promise to do better next time, or to simply ask for a brief positive statement right then and there, along with a referral, if the survey results are terrific (which they should be if you're doing the job right!).

Lynne Pion Conférencière Auteure's curator insight, February 12, 2013 3:43 PM

Découverte via Janie Lalande adjointe virtuelle.

Assem AbdElhakam's comment, March 22, 2013 8:36 PM
http://www.egytatch.com/forum/index.php
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The Benefits of Exporting for a Small Business

The Benefits of Exporting for a Small Business | Business for small businesses | Scoop.it

Somehow, people have the perception that a small business does not export. A business that is going international is usually assumed to be a large company, and with this perception in mind a lot of small business owners shy away from trading internationally. It is the problem of scale that frightens them, but is this indeed true?

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3 Things to Consider When Designing for Mobile Support | Social Media Today

3 Things to Consider When Designing for Mobile Support | Social Media Today | Business for small businesses | Scoop.it

Customer support can be a competitive edge - but there are tradeoffs.  A customer in distress likes nothing more than to talk to a real person who can quickly solve their problem.   You’ll see this also in the majority of mobile apps by ecommerce companies - the support channel for most apps is voice, email, or some combination. While all support channels (voice, email and chat) are staffed by a real person, voice feels the most real, because as a customer, you are connected to the problem solver in real time.  The trade-off is that voice doesn’t scale - every team member can only handle one phone call at a time, so, as your volumes rise, you either

a. have to increase staff, or

b. keep your customers waiting.

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Milos Crafts's curator insight, February 1, 2013 7:19 AM

This article is worth reading and customer care is an issue that needs to be addressed here in Greece!

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Crowdfunding for the Creative Industries - How To Grow

Crowdfunding for the Creative Industries - How To Grow | Business for small businesses | Scoop.it

This event is part of a series of webinars called ‘Finance for the Creative Industries’, organised in collaboration with C-I Factor.

It will focus on an increasingly popular way of getting finance: crowdfunding. The event introduces you to most of the platforms listed on Howtogrow. Alongside the presentations by the various platforms, successful business cases from each platform will share their experiences with this way of obtaining funding for their project

A chat box allows you to ask your questions directly to the speaker. To participate in the chat, you need to register or login first.

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Europe 2020 Strategy for Growth - Promoting Business Partnerships in Greece - B2B Networking Event - 12 March 2013

Europe 2020 Strategy for Growth - Promoting Business Partnerships in Greece - B2B Networking Event - 12 March 2013 | Business for small businesses | Scoop.it

Event to promote business partnerships between Greek and European SMEs.

'The 1-2 day conference takes place 12 March 2012 and is free is charge.

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The "silo" mentality - why no one’s listening to a Walkman - and how the Apple icon has already captured the hearts of kids in an extraordinarily powerful and irritating way. FT.com

The "silo" mentality - why no one’s listening to a Walkman - and how the Apple icon has already captured the hearts of kids in an extraordinarily powerful and irritating way. FT.com | Business for small businesses | Scoop.it

Why? Part of the story lies with the genius of Steve Jobs and the other top management at Apple in recent years. But the other, less-known, side of the equation sits with Sony. For while millions of kids have been falling in love with Apple in recent years, the once-mighty Japanese giant has quietly suffered a striking decline: not only has it posted poor results but it has also lost much of its reputation for being “cool”..

Milos Crafts's insight:

This is a brilliant article about success and team work...and how apple seems to be handling it's huge success without the "silo" mentality problem!

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Start-up business plan essentials: Creating vision, value and mission statements | Startups

Start-up business plan essentials: Creating vision, value and mission statements | Startups | Business for small businesses | Scoop.it
Tips on how to write a business plan, as well as business plan templates and information and advice for start-ups and small businesses

Your business plan sets out what business you are in, or going into, and how you will get there. Of course, your plan will need to be reviewed as events unwind and revised as necessary from time to time. However, nothing is so debilitating to customers, suppliers, employees or financial backers as a business that appears to keep changing course.

A well-founded business may well change track from time to time, but the general direction of travel should be set for the longer term in these three statements.

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