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Meet Julie Wainwright founder of The RealReal

Meet Julie Wainwright founder of The RealReal | Business for small businesses | Scoop.it
Web veteran Julie Wainwright is shaking up the consumer experience with her new luxury consignment site the RealReal. Read our interview to find out what she learned about starting her own business after 25 years of running someone else’s.
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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
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Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Here's Why Your Brand Needs A Story

Here's Why Your Brand Needs A Story | Business for small businesses | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 20, 6:32 AM

 

Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.

 

"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."

 

Fausto Cantu's curator insight, April 20, 7:26 PM
Tu marca necesita una historia
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Should entrepreneurs be worried about aiming for that magic eight hours a night?

Should entrepreneurs be worried about aiming for that magic eight hours a night? | Business for small businesses | Scoop.it
Poor sleep and insomnia can make you less effective, but it’s still not necessary to stay in bed for eight hours
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The hipster is dead, let's start an anti-authenticity movement

The hipster is dead, let's start an anti-authenticity movement | Business for small businesses | Scoop.it
The hipster is dead, let's start an anti-authenticity movement, In 2010 the 'hipster movement' created a consumer group looking for craft and authenticity but brands have diluted the meaning. Marketers need to find a new language, argues Daniela Walker, trend forecaster at the Future Laboratory. | Marketing Magazine
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Lessons We Can Learn From Liberty

Lessons We Can Learn From Liberty | Business for small businesses | Scoop.it
Liberty turns 140! Taking inspiration from its celebratory 140 Reasons to Love Liberty magazine, the AnOther team has selected a few lessons we might learn
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10 Online Tools To Improve Your Business Writing

Guest Post

Not much time is spent focusing on all of the types of writing you may do in the course of your career. Whether it's penning emails to colleagues, superiors or subordinates, business...
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13 Tricks for Landing Your First Thousand Customers

13 Tricks for Landing Your First Thousand Customers | Business for small businesses | Scoop.it
Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.
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Keep Your Friends While Starting Up With These 4 Tips

Keep Your Friends While Starting Up With These 4 Tips | Business for small businesses | Scoop.it
You may be thrilled about your new venture, while those closest to you wish you would just stop talking about it.
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EU to propose €100,000 VAT threshold for digital services MOSS - VAT Live

The European Commission is considering proposing a €100,000 VAT threshold on the 2015 EU VAT changes to digital services. This is in response to claims that the changes to the place of supply rules on e-services to consumers are severely hampering the development of digital micro businesses.The proposal for a reporting threshold on sales across EU borders of digital services is expected to come from Andrus Ansip, the European Commission Vice-President for the Digital Single Market. It is in response to campaigning from the UK where a high VAT registration threshold has meant that micro businesses have been drawn into the EU VAT regime for the first time under the 2015 changes.

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Why Stories Work for Business

Why Stories Work for Business | Business for small businesses | Scoop.it
Stories work for business because we [the audience] identify with brands. We see ourselves living the lives in these brands’ stories. Therefore, we begin telling stories too. Stories like my New York #missadventure.

Brands need to become media companies.

I recently attended a storytelling seminar with screenwriter, Robert McKee and one of the points he made speaks to this. Companies need to understand that in order to create loyal brand advocates they have to become media companies.

Via Gregg Morris
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How Burning Bridges Can Lead to Success

How Burning Bridges Can Lead to Success | Business for small businesses | Scoop.it
A former Googler explains how he created a mission and brand around his # 1 value: a freedom lifestyle.
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How to Get People to Do What You Want

How to Get People to Do What You Want | Business for small businesses | Scoop.it
Here's a hint: You can catch more flies with honey than you can vinegar.  Your Customers have behaviors that cost your organization money. An excellent example is those Customers that still want a paper statement. The costs associated with sending a paper statement are enormous for an organization, while electronic statements are much less. When Customers get charged for a paper statement, it’s annoying and generates negative feelings toward the company, and rarely encourages them to do what you want. If you reward Customers for making the switch to eStatements, however, they are far more likely to make the switch and have positive feelings for doing so.
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10 Behaviors You Never See in Successful People

10 Behaviors You Never See in Successful People | Business for small businesses | Scoop.it
Quick-fix mentality. Steve Jobs said, “Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance” and if you’re not passionate about what you do, you won’t stick with it. Too many people want instant gratification these days. That’s not going to cut it..
Milos Crafts's insight:

Some great advice here!

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The Psychology of Pricing & The Left-Digit Effect

The Psychology of Pricing & The Left-Digit Effect | Business for small businesses | Scoop.it
For most people, ten bucks sounds prohibitively steep for a bottle of artisanal olive oil. But at $12.67, you're more likely to buy it. Here's how marketers are working us.
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Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week

Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week | Business for small businesses | Scoop.it
Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as six other stats from the space in the last week that we found particularly interesting: 1. New York researcher eMarketer said today that 32 percent of U.S.
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Using Baidu: China's Largest Search Engine - China Briefing News

Using Baidu: China's Largest Search Engine - China Briefing News | Business for small businesses | Scoop.it
What every marketer should know about Baidu - China's answer to Google in a country where the search engine giant is banned.
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7 μυστικά για να αποκτήσετε περισσότερους followers και like στο Instagram

7 μυστικά για να αποκτήσετε περισσότερους followers και like στο Instagram | Business for small businesses | Scoop.it
Ζητήσαμε από πέντε ειδικούς του Instagram να μο&
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The 100 Most Expensive Keywords on Google #Infographic

The 100 Most Expensive Keywords on Google #Infographic | Business for small businesses | Scoop.it
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Lauren Moss
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Josh Fagan's comment, February 15, 10:40 PM
Based on typical atty fees, very misleading;)
Josh Fagan's comment, February 15, 10:40 PM
Based on typical atty fees, very misleading;)
Marco Favero's curator insight, February 16, 7:16 AM

aggiungi la tua intuizione ...

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Why Every Organization Needs a Story Strategy

Why Every Organization Needs a Story Strategy | Business for small businesses | Scoop.it
Do you have a story strategy that encompasses many types of stories? Your strategy defines not only who you are; it defines what stories you tell, how you share them across your organization (that includes a story bank for all parts of the organization to access as needed), and how you’ll manage and lead changes, updates and engage others to tell their stories – including employees, customers and executives.

Via Gregg Morris
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8 Toxic Types of People You Should Keep Out of Your Life

8 Toxic Types of People You Should Keep Out of Your Life | Business for small businesses | Scoop.it
Individuals with these qualities can sap your energy and put a strain on your business.
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Diane von Furstenberg's One Rule for Great Leadership

Diane von Furstenberg's One Rule for Great Leadership | Business for small businesses | Scoop.it
The fashion mogul and veteran entrepreneur opens up about the simple task every good CEO must learn.
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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Business for small businesses | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 20, 2015 7:44 AM


Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 2015 4:40 PM
Thanks for the rescoop!
Anna Font Massagué's curator insight, April 26, 2015 6:17 PM

He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.

 

Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.

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9 Easy Career Hacks That Very Few People Actually Do

9 Easy Career Hacks That Very Few People Actually Do | Business for small businesses | Scoop.it
To get ahead in the game and find success, you should be doing these things every day.
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Προβλήματα... ελληνικού τύπου για τα e-shop

Προβλήματα... ελληνικού τύπου για τα e-shop | Business for small businesses | Scoop.it
Υψηλό κόστος αποστολής προϊόντων, υψηλός ΦΠΑ και υψηλό κόστος έκδοσης δελτίων αποστολής και ηλεκτρονικών τιμολογίων.
Milos Crafts's insight:

This is a ridiculous situation!!! I can receive goods from outside Greece and pay next to nothing...but if I want to send goods outside Greece the cost is exorbitantly high.   Is there a reason why global couriers demand at least 6 times the price to transport goods outside Greece? 

 

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Top 10 Risks for the Luxury Industry - The Business of Fashion

Top 10 Risks for the Luxury Industry - The Business of Fashion | Business for small businesses | Scoop.it

LONDON, United Kingdom — An atmosphere of economic and geopolitical uncertainty combined with currency fluctuations, pockets of social strife and a slowing China present a serious mix of challenges for luxury companies. Here are the top 10 risks facing the luxury industry today. 

Milos Crafts's insight:

This makes for very interesting reading!

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