Here is the bottom line. If you are looking to create a blog that is going to help your creative business grow, you are going to have to invest some time. I not talking about the time it takes to tweak your blog to make it look good, with banners, colors and widgets.
What as online business owners should we be looking ahead for in 2014? What trends should we expect?
As 2014 gets underway you’ll see a number of predictions including areas the experts believe you should focus on. Often there are so many predictions that you walk away not knowing what to actually focus on.
To cut down on this, I interviewed 26 small business owners on their 2014 online business predictions. These business owners are all in the trenches daily; many are actively running their own business, a few are strictly marketers, and several are small business experts.
On stage at Failcon, Freshbooks CEO Mike McDerment shared raw, honest advice for startups looking to get their branding right. Before you click play, ask yourself the following questions. If you can’t answer them easily, then this video is definitely worth a watch.
Does your branding match the product or service that you’re offering?How important is your company’s name?And how do you ensure your branding decisions align with your business goals?
Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.
Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.
One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...
Η ιστοσελίδα σας είναι ένα σημαντικό εργαλείο για την προώθηση των προϊόντων και των υπηρεσιών σας. Η δημιουργία της είναι το πρώτο βήμα. Η προώθηση της είναι το δεύτερο, αναγκαίο βήμα για να μπορέσετε να έχετε χειροπιαστά αποτελέσματα, δηλαδή πωλήσεις
Με αφορμή τα Social Media awards που πραγματοποιήθηκαν την προηγούμενη εβδομάδα σκέφτηκα να αναλύσω λίγο τον όρο Gamification και πως μπορούν οι εταιρίες να χρησιμοποιήσουν το Gamification τόσο για να διαφοροποιήσουν της ενέργειες τους στα social media όσο και για να επιτύχουν καλύτερα αποτελέσματα.
NEW YORK -- On a frigid afternoon in midtown Manhattan, international tourists and New Yorkers alike jam the Uniqlo store on Fifth Avenue, perusing a seemingly endless array of T-shirts, cashmere sweaters and winter jackets.
"the diversity of shoppers attracted to Uniqlo reflects its meticulous engineering. Mass allure permeates Uniqlo's brand, underscored by its tagline, "Made For All." The brand aims to design low-cost garments with high-fashion sensibility, yielding clothes that can complement both a faded pair of jeans and a $2,500"
Never give up! It's more than just a platitude. In her extensive research, psychologist Angela Lee Duckworth found that more than IQ or talent or any other factor, the #1 predictor of a person's success is their unflagging commitment to a long-term goal.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Google+ has risen astronomically since it was launched in 2011. It overtook social media giant Twitter in January 2013, and is now second only to Facebook in popularity. With over 700 million registered users, companies have a lot to gain by maintaining a page on the service. However, some Google+ pages are more popular than others.
Take a look at this list of 10 brands with great Google plus pages, and get some tips, ideas and insights for your own business.
Potential customers are increasingly turning to dozens of review websites to view others' opinions before trying a new product or service. According to two recent Nielsen studies, 85 percent of consumers polled go online for information and reviews about local businesses, and 70 percent of consumers said they trusted online reviews.
Here are four tips you can implement today to improve your ratings on review sites.