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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Business for small businesses | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 24, 2013 5:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 6:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 1:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

Business for small businesses
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10 Things Buyers Are Looking For On Your Product Pages

10 Things Buyers Are Looking For On Your Product Pages | Business for small businesses | Scoop.it

When shopping online, your customers don’t have the luxury of trying on your products, touching them, feeling them or asking you questions about them. This can leave them unsure if they should purchase from your site. To make sure that your customers click the ADD TO CART or BUY NOW button, here are 10 things you must have on your product page:

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Never Run Out Of Blogging Ideas

Never Run Out Of Blogging Ideas | Business for small businesses | Scoop.it
Blogging is a great way to promote your business, build your brand, and boost your...
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Τι πρέπει υποχρεωτικά να γνωστοποιείτε στον πελάτη στις συμβάσεις εξ” αποστάσεως (και e-shops)

Τι πρέπει υποχρεωτικά να γνωστοποιείτε στον πελάτη στις συμβάσεις εξ” αποστάσεως (και e-shops) | Business for small businesses | Scoop.it

 Τέθηκαν σε ισχύ οι νέες τροποποιήσεις στο νόμο 2251/1994 για την προστασία των καταναλωτών. Οι τροποποιήσεις αυτές προήλθαν από την εφαρμογή της οδηγίας  2011/83ΕΕ και εφαρμόζεται για εξ” αποστάσεως (e-shops) συμβάσεις που έχουν συνηφθεί  από τις 13/06/2014 και έπειτα.  

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[video] Facebook Fraud: Buying Ads for 'Likes' is a Scam

[video] Facebook Fraud: Buying Ads for 'Likes' is a Scam | Business for small businesses | Scoop.it
Advertising on Facebook for LIKES is a scam, don't do it...and yeah, they are making tons of money off of this fraud.
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Meet Julie Wainwright founder of The RealReal

Meet Julie Wainwright founder of The RealReal | Business for small businesses | Scoop.it
Web veteran Julie Wainwright is shaking up the consumer experience with her new luxury consignment site the RealReal. Read our interview to find out what she learned about starting her own business after 25 years of running someone else’s.
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Intuitive Bridge

Intuitive Bridge | Business for small businesses | Scoop.it

Because you want to have flow in your business. You need to pay attention to the signals from your body and your intuition that say This is the Right Way Forward.  Running away from what seems scary leaves you without much to do, and frankly, feeling like you are full of shit.

The fear feeling is just the part of you that’s highly excitable, that is feeling the signal and interpreting it the only way it knows how.   So say, Thank you. And do it anyway.

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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Business for small businesses | Scoop.it
Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.

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Lessons in Leveraging Vine From 5 Successful Brands

Lessons in Leveraging Vine From 5 Successful Brands | Business for small businesses | Scoop.it
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take...
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24 Tips on How to Make Awesome Landing Pages

24 Tips on How to Make Awesome Landing Pages | Business for small businesses | Scoop.it
Learn how to make great landing pages that convert visitors with our top-notch landing page tips and examples of awesome landing pages.
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Δείτε ποιοι παρακολουθούν το ΑΦΜ σας

Δείτε ποιοι παρακολουθούν το ΑΦΜ σας | Business for small businesses | Scoop.it
Το υπουργείο Οικονομικών και το taxis δίνουν τη δυνατότητας στους φορολογούμενους να μαθαίνουν σε ποιον αντιστοιχεί ένας ΑΦΜ αλλά και να ενημερώνονται για το ποιος ερευνά για τον δικό τους..
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How to Build Your Network Like a Super Connector

How to Build Your Network Like a Super Connector | Business for small businesses | Scoop.it
Enlarging the circle of potential clients, partners and mentors is a challenge for those not born minglers, but it's possible.
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Οι 5 κορυφαίες βάσει κερδοφορίας εταιρείες κατά το 2013 : ICAP

Οι 5 κορυφαίες βάσει κερδοφορίας εταιρείες κατά το 2013 : ICAP | Business for small businesses | Scoop.it

Η ελληνική οικονομία εξακολούθησε να λειτουργεί υπό καθεστώς βαθειάς ύφεσης τα τελευταία χρόνια με αναπόφευκτη συνέπεια τη συρρίκνωση της. Η συνεχιζόμενη προσπάθεια δημοσιονομικής προσαρμογής είχε σαν συνέπεια στη διάρκεια της προηγούμενης τετραετίας μόνο, η σωρευτική μείωση του ΑΕΠ να υπερβεί το 20%, ενώ για το 2013 το ΑΕΠ κατέγραψε πτώση με ετήσιο ρυθμό 3,9% (μεταβολή σε σταθερές τιμές).

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9 Proven Sales Tips for Introverts

9 Proven Sales Tips for Introverts | Business for small businesses | Scoop.it
A look at successful strategies entrepreneurs can use to step out of their comfort zone and make the sale.
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5 Things To Do Before Bed That Will Jump Start Tomorrow

5 Things To Do Before Bed That Will Jump Start Tomorrow | Business for small businesses | Scoop.it
Here are five essential and easy things that will make help transform your waking hours into super productivity.
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5 Unusual Ways to Start Working Smarter, Not Harder

5 Unusual Ways to Start Working Smarter, Not Harder | Business for small businesses | Scoop.it
Working harder can be an easy habit to slip into. These methods can help you reverse that course and be more productive.
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Facebook Isn't the End All, Be All for Social Marketing

Facebook Isn't the End All, Be All for Social Marketing | Business for small businesses | Scoop.it
While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
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Landing Page Optimization for Your Website

Landing Page Optimization for Your Website | Business for small businesses | Scoop.it

Seven steps for creating an effective landing page

A landing page is the page that customers are directed to when they click on your advertisement or search engine result.

It is the first page theyand it can have a major impact on whether they choose to explore your website or go back to the previous page. For successful landing page optimization, it is therefore essential that your business’s landing page makes a good impression to get the highest possible return.


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You're Using Instagram All Wrong

You're Using Instagram All Wrong | Business for small businesses | Scoop.it
Inspiration through photos is a function of interests, not your social connections....
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Emerald Insight | Management Decision | Impact of color on marketing

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Brands and Social Customer Service

Brands and Social Customer Service | Business for small businesses | Scoop.it
The smartest companies build stronger relationships on social media - check out this infographic to see why. (80% of brands think they're good on #social customer service. 92% of consumers disagree.
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The Basic Building Blocks of a Website, and Their Costs

The Basic Building Blocks of a Website, and Their Costs | Business for small businesses | Scoop.it
If you're looking to set up a new home on the internet, should you do it yourself or hire additional help?
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When is the Best Time to Post on Instagram?

When is the Best Time to Post on Instagram? | Business for small businesses | Scoop.it
Effective Instagramming is, first and foremost, about quality. Good composition, interesting angles, worthy subjects and even a bit of humor come into play. As always on social networks, though, when you post is nearly as important as what you post.
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επιχειρώ - Φορολογικές Αλλαγές 2014: Όλα όσα πρέπει να γνωρίζεις

επιχειρώ - Φορολογικές Αλλαγές 2014: Όλα όσα πρέπει να γνωρίζεις | Business for small businesses | Scoop.it
Πολλές και δραστικές αλλαγές γίνονται στα φορολογικά δρώμενα από αυτόν τον χρόνο και χρήζει μεγάλης προσοχής, η κατανόηση τους και η σωστή εφαρμογή το...
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How to Write Your Mission Statement

How to Write Your Mission Statement | Business for small businesses | Scoop.it
Helpful tips for writing a mission statement for your small business. Browse our site for mission statement examples as well for your business or personal use.
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Expert Explains What Makes the Best Logos So Good

Expert Explains What Makes the Best Logos So Good | Business for small businesses | Scoop.it
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
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