The hipster is dead, let's start an anti-authenticity movement, In 2010 the 'hipster movement' created a consumer group looking for craft and authenticity but brands have diluted the meaning. Marketers need to find a new language, argues Daniela Walker, trend forecaster at the Future Laboratory. | Marketing Magazine
The European Commission is considering proposing a €100,000 VAT threshold on the 2015 EU VAT changes to digital services. This is in response to claims that the changes to the place of supply rules on e-services to consumers are severely hampering the development of digital micro businesses.The proposal for a reporting threshold on sales across EU borders of digital services is expected to come from Andrus Ansip, the European Commission Vice-President for the Digital Single Market. It is in response to campaigning from the UK where a high VAT registration threshold has meant that micro businesses have been drawn into the EU VAT regime for the first time under the 2015 changes.
Stories work for business because we [the audience] identify with brands. We see ourselves living the lives in these brands’ stories. Therefore, we begin telling stories too. Stories like my New York #missadventure.
Brands need to become media companies.
I recently attended a storytelling seminar with screenwriter, Robert McKee and one of the points he made speaks to this. Companies need to understand that in order to create loyal brand advocates they have to become media companies.
Here's a hint: You can catch more flies with honey than you can vinegar. Your Customers have behaviors that cost your organization money. An excellent example is those Customers that still want a paper statement. The costs associated with sending a paper statement are enormous for an organization, while electronic statements are much less. When Customers get charged for a paper statement, it’s annoying and generates negative feelings toward the company, and rarely encourages them to do what you want. If you reward Customers for making the switch to eStatements, however, they are far more likely to make the switch and have positive feelings for doing so.
Quick-fix mentality. Steve Jobs said, “Half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance” and if you’re not passionate about what you do, you won’t stick with it. Too many people want instant gratification these days. That’s not going to cut it..
Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as six other stats from the space in the last week that we found particularly interesting: 1. New York researcher eMarketer said today that 32 percent of U.S.
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.
Do you have a story strategy that encompasses many types of stories? Your strategy defines not only who you are; it defines what stories you tell, how you share them across your organization (that includes a story bank for all parts of the organization to access as needed), and how you’ll manage and lead changes, updates and engage others to tell their stories – including employees, customers and executives.
Υψηλό κόστος αποστολής προϊόντων, υψηλός ΦΠΑ και υψηλό κόστος έκδοσης δελτίων αποστολής και ηλεκτρονικών τιμολογίων.
Milos Crafts's insight:
This is a ridiculous situation!!! I can receive goods from outside Greece and pay next to nothing...but if I want to send goods outside Greece the cost is exorbitantly high. Is there a reason why global couriers demand at least 6 times the price to transport goods outside Greece?
LONDON, United Kingdom — An atmosphere of economic and geopolitical uncertainty combined with currency fluctuations, pockets of social strife and a slowing China present a serious mix of challenges for luxury companies. Here are the top 10 risks facing the luxury industry today.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.