A cardboard arcade made by a 9-year-old boy.
9-year-old Caine Monroy spent his summer vacation building an elaborate DIY cardboard arcade inside his dad’s used auto parts store, and invited people to play. The entire summer went by, and Caine had yet to have a single customer, until one day, a filmmaker named Nirvan stopped to buy a door handle. What happened next inspired this movie, posted April 9th, 2012 – five days later, the movie launched a movement.
The 5 Lessons
Be nice to customers.
Do a business that is fun.
Do not give up. (Caine circled and underlined this one three times)
Start with what you have.
Use recycled stuff.