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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
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Infographic: How consumers really shop online

Infographic: How consumers really shop online | Business for small businesses | Scoop.it

How do consumers research products and pay online - and why do they make the choices they do?

A new infographic from Wishpond illustrates just that...


Via Lauren Moss
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Yasmina Dumont's comment, March 8, 2013 8:05 AM
Google --> viewing the product --> buying!
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The eCommerce Guide to Social, Local & Mobile [Infographic]

The eCommerce Guide to Social, Local & Mobile [Infographic] | Business for small businesses | Scoop.it

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.

 

SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.


Via Lauren Moss
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