Business for small businesses
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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | Business for small businesses | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

 

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

 

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Ana Quillinan's curator insight, July 13, 2013 8:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

DOLORES FRAGUELA's curator insight, July 14, 2013 1:42 PM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 9:51 AM

Here is a great source of metrics for your next social media campaign

Rescooped by Milos Crafts from visualizing social media
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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | Business for small businesses | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...


Via Lauren Moss
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