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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
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Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Business for small businesses | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 7, 2013 8:39 PM

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

Martin (Marty) Smith's comment, March 7, 2013 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 2013 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Business for small businesses | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss
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