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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Business for small businesses | Scoop.it

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The Digital Rocking Chair's curator insight, April 20, 2015 2:44 AM


Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 2015 11:40 AM
Thanks for the rescoop!
Anna Font Massagué's curator insight, April 26, 2015 1:17 PM

He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.

 

Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.

Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Business for small businesses | Scoop.it

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The Digital Rocking Chair's curator insight, October 24, 2013 8:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 9:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 4:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Business for small businesses | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


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Dr. Pamela Rutledge's comment, July 4, 2013 8:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 8:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Pamela Bartar's curator insight, July 5, 2013 4:24 AM

future advertising: always and everywhere?

Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Transmedia storytelling with apps could expand but also exploit children's stories

Transmedia storytelling with apps could expand but also exploit children's stories | Business for small businesses | Scoop.it

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The Digital Rocking Chair's curator insight, September 18, 2014 2:51 PM


Natalia Kucirkova:  "Transmedia may become a sound business model in addition to a noble cause, but it needs to place the child at the centre, follow the general principles of good transmedia storytelling and not fall into being just a marketing tool."

Joyce Valenza's curator insight, September 19, 2014 7:40 AM

Why we need to put children at the center of these efforts.

Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Child’s [#transmedia] play

Child’s [#transmedia] play | Business for small businesses | Scoop.it

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The Digital Rocking Chair's curator insight, September 12, 2013 4:33 AM


Schumpeter:  "Standalone toys lack scale and versatility. Franchises that span multiple platforms—from cartoons to video games to films to physical toys—are a better bet" ...

jose antonio gabelas's curator insight, September 16, 2013 7:30 AM

"La mayoría de los niños experimentan un personaje en forma digital antes de la reproducción física." Algo que debiera preocupar no solo a la industria del juguete, sino también a los padres, madres y escuela...