You are the content you publish.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Are you sure you want to delete this scoop?
Marketing Magazine: "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."
[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]
Transmedia Storytelling is Now-Persuasion. #literacies
Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.
There is no doubt that technologies are changing the face of advertising, the question is how?
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
future advertising: always and everywhere?
Schumpeter: "Standalone toys lack scale and versatility. Franchises that span multiple platforms—from cartoons to video games to films to physical toys—are a better bet" ...
"La mayoría de los niños experimentan un personaje en forma digital antes de la reproducción física." Algo que debiera preocupar no solo a la industria del juguete, sino también a los padres, madres y escuela...