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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
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Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Business for small businesses | Scoop.it

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The Digital Rocking Chair's curator insight, October 24, 2013 5:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 6:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 1:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Business for small businesses | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?


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Dr. Pamela Rutledge's comment, July 4, 2013 5:13 PM
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
Dr. Pamela Rutledge's curator insight, July 4, 2013 5:14 PM

Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation.  The power is, as always, in the story.  But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute.  I love the Toshiba/Intel piece.

Pamela Bartar's curator insight, July 5, 2013 1:24 AM

future advertising: always and everywhere?

Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Child’s [#transmedia] play

Child’s [#transmedia] play | Business for small businesses | Scoop.it

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The Digital Rocking Chair's curator insight, September 12, 2013 1:33 AM


Schumpeter:  "Standalone toys lack scale and versatility. Franchises that span multiple platforms—from cartoons to video games to films to physical toys—are a better bet" ...

jose antonio gabelas's curator insight, September 16, 2013 4:30 AM

"La mayoría de los niños experimentan un personaje en forma digital antes de la reproducción física." Algo que debiera preocupar no solo a la industria del juguete, sino también a los padres, madres y escuela...