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How social media can help your small business recruitment

How social media can help your small business recruitment | Business Ideas & Entrepreneurship | Scoop.it
Images: Social media checklist.JPGIf you’re responsible for your small business’ recruitment, then the chances are that you have at least considered using social media to attract and source talent.

Via The Fish Firm
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Small Businesses and Social Media [INFOGRAPHIC]

Small Businesses and Social Media [INFOGRAPHIC] | Business Ideas & Entrepreneurship | Scoop.it
Small Business and Social Media

Via The Fish Firm
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Laércio Bento's curator insight, May 20, 2013 8:17 AM

A pequena empresa e as mídias sociais

sistema italia srl's curator insight, May 20, 2013 9:53 AM

L'approccio delle PMI ai social Media... cosa c'è di nuovo e di buono per le PMI?

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Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | Business Ideas & Entrepreneurship | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:
http://www.seomoz.org/blog/content-isnt-king-trust-is-king

 

 


Via Giuseppe Mauriello
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Jon Turino's curator insight, May 13, 2013 6:22 PM

Read and follow directions carefully. Do try this at home.

Rescooped by Mustafa Turab Ali from JavaScript for Line of Business Applications
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glue: a deliberately simple JavaScript application and middleware framework

glue: a deliberately simple JavaScript application and middleware framework | Business Ideas & Entrepreneurship | Scoop.it

Glue is a deliberately simple JavaScript application framework, built on top of Liquid.js and jQuery. The library lets you build an application from modules. Each module is stylable with Liquid Markup. And modules communicate with the rest of the aplication through events and through shared getter and setter properties.

The philosophy behind Glue is simplicity and it’s right there in the name: It’s about building modular apps with HTML, CSS, Liquid – and glueing them together with as little JavaScript logic as possible.


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How To Use Pinterest For Business – Three Tips From A Pinterest Super User | Business 2 Community

How To Use Pinterest For Business – Three Tips From A Pinterest Super User | Business 2 Community | Business Ideas & Entrepreneurship | Scoop.it

We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards. Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....


Via Jeff Domansky
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Done4USocialMedia's curator insight, May 15, 2013 5:26 AM

Tips on Pinterest for your business.

Jeff Domansky's curator insight, May 15, 2013 3:43 PM

This is a great story and insight into how an atypical Pinterest super user gets results on this booming social media channel.